Radiocare is a leading company in it´´s segment, based in Monterrey. Dedicated to the provision of services in radiology. +200 employees. +10 M USD anual sales.It has 3 business units:1. Digital platforms (RIS, PACS and Patient Portal)2. Teleradiology3. Administration, operation and comercialization of radiology cabinets in private hospitals in MexicoI´m the Commercial area responsible, with the following tasks:- Increase positioning and revenue with actual clients.- Monitoring and closing of new businesses- Develop new markets.- Development of marketing and sales plan.My achievements in the organization are focused on the following areas:1. Opening of new operations, I managed to grow the company 27% in sales, sustained during my 4-year management2. Training and recruitment of personnel.3. Increase in the visibility of projects: We have a broad and solid sales funnel that will allow the growth of the organization in the following years.

EMOT is a Family business based Mérida dedicated to the distribution of various brands of medical equipment in Mexico, as Philips (Ultrasound, Magnetic Resonance, Tomography, Cath Lab, C Arm, Monitoring, X Ray, PET), Carestream (Radiographic Plate). +100 Employees, +7.5 M USD annual billing.Functions: CRM Management, Audit and control (SalesUp) Training and motivate sales professionals: Management development & coaching. Big tickets management Commercial expectation alignment Vs funnel Vs Sales Organic growth in central, north & west Mexico.  Forecast & quota establishment by territory | Representative.

Johnson & Johnson (J&J) has 3 major franchises: Janssen Cilag, J&J Consumption & J&J Medical.J&J Medical also has subfranchises: Ethicon, Depuy Synthes, Menthor, Biosense Webster.J&J Ethicon is one of the World Wide bigest top 3 Medical Devices, its portfolio is integrated, among others by Sutures, staplers, energy, trocars, meshes. Ethicon México: +200 Employees, +75 M USD annual billing.Functions: Responsible for the sale, in 9 States of Mexico. Training and motivate sales professionals: Responsible of people management in charge corresponding to 9 representatives. Working with distributors and direct way: Costumer & distributors management (B2C and B2B). Go to market: o Conversion attention accounts via distributor to direct attention. (B2B to B2C)o Integral Services development projects: minimally invasive and open surgeries. Bid management. I have been in bidding processes from the beginning in the demand generation, new products inclusión, to the tender failure. I have experience working with governmental institutions such as IMSS, ISSSTE, SSA Hospitals, SEDENA, etc… CRM Management (One Force by SalesForce) Compliance monitoring. Regional sales strategy.Achivements: 2018 Vs PY: My Team and I, grew 4x the market & 2x the national average. Reorganization territory to increase market share (From 9 to 5 Focus States). Bariatric business market growth (MS 19% 2018 to 45% Q1/19). I relied on my critical thinking to analize the market, know its value, establish a ladder of prices and beneficts, as well as effective negotiations with different clients.

Philips: World Wide bigest top 3 Medical Equipment (Magnetic resonance, tomography, C Arm, Cathlab). Philips México: +100 Employees, + 100 M USD annual billing.Functions & Responsabilities: Responsible for 32 States & 4 Regional Managers. Reaching the quota & monitoring small tickets  Creativity and innovation for the closure of large projects throughout Mexico. Training and motivate sales professionals: Coaching, advice and mentoring. Increase the profitability of the business unit. Move Philips matrix structure to align it to costumer times. Presentations to general management and board meetings of potential clients in orther to build trust and increase investment to our Brand. CRM management, SalesForce I have carried out post-sales projects as workshops to show the technology of the equipment sold and the correct use of them. I have done pre-sales workshops to show the innovative technology of the products in the portfolio. o Working in a direct way (B2): I have experience conducting these workshops with doctors, general directors and board of directors too.Achivements: 2016 Vs PY: 100% growth sales private sector through increased visibility, stealing projects from the competition, solutions to complex financing problems in coordinations with diferente departments. Hiring of 4 Regional Managers. Application of the 4 quadrants of situational leadership. Huge incresed visibility new projects/Increased funnel value. Go to market: In conjunction with finance, I developed a pay-per-use financial scheme.o This model helped achive results, contributing 40% of sales in 2017.o I supported to replicate this financial model in various LATAM countries.

Responsibilities:- Increase funnel (generate visibility)- Management external reports (agents & distributors)- Compliance to target- CRM Report (Salesforce)

Arkanum is a GE distributor in southeastern México based in Puebla.+60 Employees, +5 M USD annual billing.Functions & Responsabilities: Responsible of the achivement of results, sales, in the assigned territory according forecast.Achivements: I got Arkanum placed the largest LATAM Voluson purchase order. I increased the credibility of the distributor strongly with the Brand. Funnel generation 5x the initial funnel value. 2013 Vs PY: Growth in Sales 300%.

Owner of a business that was dedicated to the commercialization of wholesale beef cuts in the State of Puebla.My greatest achievement was reaching the break-even point at the opening year of the business.

Promotion of high specialty medicines (oncology) in government and private hospitals.Functions:- Inclusion to Basic Chart, purchases per sheet.- Detection of patients based on timely detection projects.- Capitalize on displacement based on the top of mind of the prescriber.Oncology Portfolio:- Tarceva (Erlotinib), for EGFR-positive metastatic lung cancer.- Avastin (Bevacizumab), for metastatic lung cancer.- Neulastim (Peg-Filgastrim).

Generation of demand (promotion of medicines), budget generation, inclusion to tables, lobbying- Metastatic renal cancer (Sutent, Sunitinib),- Hormone-dependent breast cancer (Aromasin, Exemestane).

- Neurology, Multiple Sclerosis (Rebif INF B 12 MIOs)- Dermatology, Psoriasis (Efalizumab)- Infertility, Reproductive Health (Gonal...)- Endocrinology (Saizen)