- Led customer success initiatives for top media brands (ABC/Disney, CBS, FOX, USA TODAY, Hearst, Reuters), leveraging AI solutions to achieve social media goals and audience growth.- Developed data-driven strategies to enhance client onboarding, retention, and ROI while optimizing workflows and automation tools.- Managed and scaled a high-performing team, fostering collaboration, professional growth, and leadership development in alignment with the department motto, “Smart Automation, Genuine Connections.”- Partnered with clients to deliver insights and strategies, improving social media content performance for brands across the media landscape- Spearheaded content optimization projects, including social distirbution management and scheduling strategies that maximized engagement and audience reach.- Collaborated cross-functionally with product and strategy teams to integrate client feedback into platform improvements and self-service features.- Regularly analyzed performance metrics, recommending actionable optimizations that aligned with client goals and enhanced platform value.- Increased client satisfaction and retention by delivering tailored strategies, enhancing automation capabilities, and ensuring exceptional customer experiences.

- Lead media client onboarding process and implementation.- Manage day-to-day relationships with media clients to promote retention and loyalty.- Conduct weekly, quarterly, and annual customer success meetings with news/editorial clients.- Gather feedback from customers, analyze customer data to identify best practices, and help customers best utilize the TA platform to achieve their business needs, editorial goals, and KPIs.- Ensure client issues are resolved proactively.- Educate customers on the capabilities of the TA platform to promote usage and retention.- Collaborate closely with internal, cross-functional teams including TA Customer Success Operations, Data/Insights, and Sales teams.- Create processes that optimize the customer experience.

- Conceptualize and produce multiplatform content on therapyforblackgirls.com- Manage blog post submissions from licensed mental health professionals worldwide- Manage content partnerships - Coordinate with podcast and social teams to align on marketing, creative, and brand goals

- Use data analytics to inform homepage optimization decisions and identify content initiatives that result in measurable growth- Collaborate with company stakeholders to recommend optimal asset types, content elements and formats based on audience insights- Follow trends across the cultural landscape to identify upcoming content topics relevant to the health space- Work cross-functionally to tap into the appropriate teams to identify measurable audience solutions to content disparities

- Managed USA TODAY social media communities that collectively garner more than 1.5 billion Facebook views a year- Managed social media strategy for USA TODAY’s KIND brands on social platforms (Facebook, Instagram & Twitter)- Assisted in the daily optimization of the USA TODAY/KIND brand’s content strategy using insights, analytics, and knowledge of past content performance

- Increased Cox Media Group’s paid social media partnership views by 200 percent in under six months- Managed web media relationships for over 50 external partners and drove over 10 million views per month- Worked with True Anthem AI platform in order to automate partnership link distribution and grow referral traffic- Worked with external and internal business development leaders to structure and negotiate partnership deals- Implemented and executed Facebook strategies and tactics to fulfill partnership needs

- Liaised between CMG products (newsletters, social media, push notifications) to bridge Facebook distribution efforts- Used knowledge of web metrics and analytics to monitor site traffic and assist marketing initiatives- Managed over 10 newsletter campaigns spanning news, entertainment, and politics topics

- Managed social media for personal and owned Facebook and Twitter pages- Wrote, produced, and reported food, entertainment, and features content for Dayton.com

- Gathered national and local digital content for affiliate websites in over 70 markets- Pitched CNN Wire content to affiliates for local coverage

- Gathered international news stories for CNN on-air coverage and multi-media platforms- Cut video for CNN on-air, CNN.com, and Newsource content- Managed contacts with CNN on-air affiliates spanning the United States and Guam

I curated national and local digital content for affiliate websites in over 70 different markets and wrote and published CNN Wire daily newsletter. I pitched daily news stories to CNN Wire editorial team and managed CNN and CNN Wire social media platforms as well as regional affiliate and subscriber data.