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With over 20 years of experience in eCommerce and FinTech, I am a seasoned product management expert and leader who is passionate about creating innovative and impactful digital solutions for the automotive industry. As the SVP Product at Cox Automotive, I oversee the product strategy, development, and delivery of a portfolio of products and services that empower dealers, consumers, and partners to buy, sell, and own vehicles more efficiently and effectively.My core competencies include general management, business operations, strategic planning, program management, digital commerce, omni-channel retail, digital marketing, user experience, web and mobile development and design, and agile development. I have a proven track record of driving growth, customer satisfaction, and operational excellence for large public and privately held companies, such as Hotels.com, GameStop, Travelocity, and Dealertrack Technologies. In my current role, I lead a team of over 300 product managers, engineers, designers, and analysts who work collaboratively to deliver cutting-edge products and services that enhance the automotive ecosystem and transform the car buying and selling experience.
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Svp Product And EngineeringCox Automotive Jan 2019 - PresentSewickley, Pa, Us -
Svp ProductCox Automotive Jun 2016 - Jan 2019Sewickley, Pa, Us -
Svp ProductDealertrack Technologies Oct 2015 - May 2016Led a team of 5 direct reports and 12-15 indirect reports for cross-enterprise product management standards, practices, and initiatives.Defined target product management framework and RASCI across strategy, product, engineering, and operations.Integrated and expanded the UX practice traversing Dealer.com and Dealertrack (usage analytics, user research, information architecture, etc.).
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Vp Product StrategyDealertrack Technologies Jan 2014 - Sep 2015Responsible for product strategy, product planning, and new innovation for the Dealertrack portfolio.Lead mobile product efforts to relaunch Inventory+ mobile experience and a new tablet-based sales and deal structuring tool.
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Vp Product, Channels And ExperienceTravelocity Feb 2013 - Jan 2014Led team of 6 direct and 20+ indirect reports covering overall Travelocity product management, mobile technology, all mobile product operations, interaction and visual design, user research.Executive leader for the Travelocity- Expedia Marketing Agreement (set foundation for Expedia Acquisition). Initiative leader for migration of Travelocity products and customers to Expedia platform.Key Accomplishments:Launched new hotel mobile Web site experience; +30 basis point conversion improvement.Mobile Web and App transaction growth greater than 100% (H1 2013 v H1 2012).
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Vp User ExperienceTravelocity Feb 2012 - Feb 2013Led a UX team of ~10 team members.Restructured UX team and processes to adopt Agile UX practices and reintegrate UX into product process. Reduced overall cost of UX team as a result of the restructure.Introduced user research back into product development via regular customer labs (listening labs, competitive testing, usability testing).Implemented new processes driving iterative design, development of new IOS hotel app (lastminute.com hotel deals).
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Vp E-CommerceGamestop Feb 2010 - Feb 2012Grapevine, Texas, UsLed team of 6 direct, 100+ indirect reports, covering online acquisition, site merchandizing, customer care, product management, and user experience.Responsible for multi-channel Web P&L $140M-$160M including revenue lines from shipping packaged goods (multiple gaming, accessories, and electronics categories), web to store transactions, advertising, and digital downloads.Managed Web direct-to-consumer acquisition, site operations, and visual merchandizing.Managed all customer service for online orders, store orders, loyalty program, and POS Help Desk.Key Accomplishments:2009 v 2011 Traffic Improvement for GameStop.com 15%+.2009 v 2011 Conversion Improvement for GameStop.com 40%+.2009 v 2011 Combined Web Revenue (includes advertising and store attributed sales) Growth 70%+.Increased Web revenue as percent of US sales by 200 basis points over 24 months (2009 v 2011). -
Vice President And Gm, ConsumerHandango Oct 2006 - Feb 2010Irving, Tx, UsLed team of 4-5 direct and 15-25 indirect reports covering product management, product marketing, project management, user experience, and customer care.Managed Handango’s m-/e-commerce product strategy and planning and defined Handango’s Web services strategy and led ESB implementation.Responsible for direct-to-consumer business ($10MM revenue; 30K-40K monthly marketing budget)Drove stronger efficiency in marketing (cut 2009 spend by 63% YOY; contained traffic loss to only 14% YOY).Managed planning and delivery for device-based commerce products; revenue grew 17% YOY 2007-2008.Key Accomplishments: Led redesign and re-platform of Handango’s new Commerce Engine and Handango.com; sites showed 30 basis point conversion improvement.Restructured Handango delivery process to implement Agile product development.Reorganized customer care team, improving response time, cost and satisfaction. Key outcomes: Response times reduced from 72+ hours to 20-40 hours. Customer satisfaction increased 10%+; Customer care costs reduced 50%+ through increased online self-service and outsourcing. -
Sr. Director Of User ExperienceHotels.Com Jul 2004 - Sep 2006Established the User Experience Department for hotels.com and the Interactive Affiliate NetworkResponsible for a team of 8 and multiple vendor relationships for experience design, presentation layer development and user experience research.Led product planning, information architecture, design, and user experience research for hotels.com 2005-06 Web site redesign.After search and reservations redesign, transactions increased 20% YOY and conversion increased 10% YOY. hotels.com moved from 9th to 3rd in Keynote Lodging Industry Benchmarks for overall customer experience and 2nd in reservations ease of use in Keynote Lodging Industry Benchmarks.
Kelly Mulroney Skills
Kelly Mulroney Education Details
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University Of VirginiaHistory -
University Of OxfordHistory -
University Of PennsylvaniaPolitical Science
Frequently Asked Questions about Kelly Mulroney
What company does Kelly Mulroney work for?
Kelly Mulroney works for Cox Automotive
What is Kelly Mulroney's role at the current company?
Kelly Mulroney's current role is SVP Product and Engineering.
What is Kelly Mulroney's email address?
Kelly Mulroney's email address is ka****@****hoo.com
What is Kelly Mulroney's direct phone number?
Kelly Mulroney's direct phone number is +197258*****
What schools did Kelly Mulroney attend?
Kelly Mulroney attended University Of Virginia, University Of Oxford, University Of Pennsylvania.
What are some of Kelly Mulroney's interests?
Kelly Mulroney has interest in Poverty Alleviation, Animal Welfare, Environment, Arts And Culture.
What skills is Kelly Mulroney known for?
Kelly Mulroney has skills like E Commerce, User Experience, Product Management, Strategy, Start Ups, Information Architecture, Web Analytics, Sem, Seo, Mobile Applications, Mobile Internet, Mobile Devices.
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