Kanak Saraswat Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

At Ajio, I lead the management of multiple category pages, Premium storefront , playing a pivotal role in upholding and implementing Ajio's brand guidelines to ensure a unified and visually appealing online presence.

New Delhi, Delhi, India

As a Communication Designer at Campus Activewear, my role revolves around shaping the company's corporate communication and social media presence through a creative lens. I am tasked with developing in-house creatives and providing clear creative direction to external agencies. This involves ensuring that all produced content aligns with the brand's visual and tonal identity, delivering a cohesive and impactful message. My responsibilities extend to guaranteeing that the ideas generated, both internally and externally, are of the highest quality and resonate effectively with our target audience.

I initiated my journey with a diverse assortment of natural handmade soaps, meticulously crafted with precious essential oils and healing herbs. Taking charge of the complete branding process, I orchestrated and directed photo shoots, capturing the essence of the products. My role extended to proactive research into industry trends, constantly seeking innovative ideas and applications to elevate the company's offerings and presence in the market.

New Delhi Area, India

I was responsible for different aspects of designing for digital campaigns, art direction, layouts, digital marketing collateral and developed social media feed. Worked in a lead role to provide supervision and guidance to junior designers. I was also responsible to contribute from pitching ideas to promotion and execution of the products, directly dealing with clients and developing brand stratergy was crucial part of my role in this organisation.

Bangalore

In my role at Rivet Design Studio, I specialized in print, digital, and environmental graphic design. My primary responsibilities encompassed the entire design process, from concept building and in-depth research to visualization and the creation of bespoke designs tailored to meet the specific requests and desires of our clients. Whether crafting visually striking print materials, engaging digital content, or impactful environmental graphics, my focus was on delivering unique and compelling solutions that resonated with the client's vision and objectives.

New Delhi

In my role as a freelancer for print and social media, I took on a dynamic set of responsibilities that spanned the diverse realms of graphic design. For print media, I engaged in thorough client consultations, conceptualizing and delivering visually compelling designs for brochures, posters, and business cards. My proficiency in typography, layout design, and print production knowledge ensured that each project met high-quality standards. Simultaneously, I played a pivotal role in the digital landscape, crafting engaging content for various social media platforms. Working closely with clients, I aligned my designs with their social media strategies, creating visually impactful content, including static images and promotional materials. Adapting to the ever-evolving trends in social media, I maintained brand consistency across different platforms and optimized designs to suit specific channel requirements. Effective client communication, time management, and a proactive approach to self-promotion were integral in successfully navigating the diverse and dynamic responsibilities of this freelance role.

New Delhi

As an Art Intern at McCann World Group in advertising, My responsibilities included collaborating with the creative team to conceptualize and develop visually compelling artwork for various advertising campaigns. Under the guidance of seasoned professionals, I gained hands-on experience in translating creative briefs into impactful visual solutions. Whether working on print materials, digital assets, or other advertising collateral, I actively contributed to the visual storytelling process. Additionally, I embraced the opportunity to learn and apply industry-standard design tools and software. Throughout my internship, I engaged in constructive critiques, absorbed insights from experienced mentors, and honed my skills in creating designs that resonate with the target audience. This role not only allowed me to contribute to real-world campaigns but also provided an invaluable learning experience within the dynamic and innovative environment of McCann World Group.

Ba Hons, Communication And Media Studies

Exchange Programme, Visual Communication

Bachelor Of Arts - Ba, Communication Design

High School