Kana (Cheng) Wang

Kana (Cheng) Wang Email and Phone Number

Communication Management student at USC
Kana (Cheng) Wang's Location
Los Angeles, California, United States, United States
About Kana (Cheng) Wang

I am currently a graduate student at USC majoring in Communication Management, expecting to graduate in December 2021. As a self-starter who has always been enthusiastic about marketing and communication, I have a well-rounded skill set in market analysis and honed talents in public relations and campaign management. My previous roles have strengthened my capabilities in communication and teamwork, including keen attention to detail and accuracy:- As a marketing analyst serving the official student communication consultancy of USC Annenberg School, I conducted marketing planning to raise ethics awareness on the technology sector within student communities and organizations by designing mission statements, guidelines, and ambassador planning.- As a TikTok savvy who managed @thoughtfulreviews and reached 1.4 million views, I oversaw social media influencer activities, analyzing social media KPIs, organizing focus groups to identify the latest product trends, and drafting video scripts to aid in account monetization.- As a marketing-communication student with advanced research skills, I used SPSS and Excel to analyze Chinese social media content, predicting upcoming blockbusters’ performance potential, and conducting go-to-market strategy planning.- As a trilingual person who loves art and enjoys creating, I designed multiple marketing assets (video press release storyboard, promotional flyers) for my previous client.Studying and working far from my home country, I have grown as an individual who can quickly adapt to the new environment and work efficiently. I speak three languages (English, Chinese, French) and have kept polishing my data analytical skills (SPSS, Excel) and designing skills (Adobe Photoshop/InDesign). To enhance my research skills, I have been learning Python and SQL. It has always thrilled me to serve as a “bridge” – from data to the market, from strategies to people, and from one culture to another.For Contact:Kana Wang+1(213)245-9135kchengwang.usc@gmail.com

Kana (Cheng) Wang's Current Company Details

Communication Management student at USC
Kana (Cheng) Wang Work Experience Details
  • The Usc Annenberg Agency
    Marketing Analyst
    The Usc Annenberg Agency Aug 2020 - Dec 2020
    Los Angeles Metropolitan Area
    - Conducted marketing planning to raise ethics awareness on technology sector within student communities and organizations by designing mission statements, guidelines, and ambassador planning. - Led marketing campaign for the human’s rights day by establishing social media strategy and creating marketing assets (video press release storyboard, promotional flyers).- Optimized marketing channel contents (web, email, social media campaigns) by generating insights reports, providing recommendations such as establishing the USC student ambassadors program.
  • Hill+Knowlton Strategies
    Public Relations Associate
    Hill+Knowlton Strategies May 2019 - Aug 2019
    Shanghai, China
    - Oversaw brand strategy for the major Chinese commercial/office complex from PR coverage monitoring to media relations, social media campaigns and social media influencer collaborations.- Coordinated AVON skincare product onsite event on product launching, event coordination and support.- Supported J&J background research by summarizing China lung cancer statistics/medicine, and the stories/highlights from the head of HR and talent acquisition for future interview preparations.- Managed global communication initiatives such as influencer/stakeholder engagement, social media sentiments monitoring, and prioritizing a backlog of daily media inquiries/requests.- Developed insights/reports include monthly/annual updates on PR value created, ROI, media relationship/sentiments, press releases writeups on Plaza 66’s designer brands VIP event, and PR clippings
  • Haier
    Social Media Analyst
    Haier Mar 2018 - Jun 2018
    Qingdao, Shandong, China
    - Managed the official social media account (Weibo/WeChat) by creating daily posts, researching tech industry trends, overseeing social media traffic, and creating social media performance report. - Coordinated four university new graduate recruitment campaigns by conducting university background research, establishing contacts with career centers, and designing recruitment campaigns contents on social media, optimizing campaigns based on data and feedback.

Kana (Cheng) Wang Education Details

Frequently Asked Questions about Kana (Cheng) Wang

What is Kana (Cheng) Wang's role at the current company?

Kana (Cheng) Wang's current role is Communication Management student at USC.

What schools did Kana (Cheng) Wang attend?

Kana (Cheng) Wang attended University Of Southern California, Ocean University Of China.

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