Kanchan Kumar Email & Phone Number

Faridabad, Hr, In

New Delhi, Delhi, India

Co-Founder at Oi Gong Ayurveda Private Limited | Ayurvedic Healthcare & Wellness Innovator | Product Development SpecialistAs the co-founder of Oi Gong Ayurveda, I am passionate about revolutionizing the wellness industry through authentic, science-backed Ayurvedic solutions. With a deep understanding of ancient Ayurvedic principles, I lead our brand's mission to offer premium, natural healthcare products designed for modern lifestyles.Our product line includes wellness supplements, skincare, and personal care items, each crafted with a blend of traditional wisdom and contemporary science. From our BCAA Energy Powders to Ayurvedic skincare and haircare solutions, I ensure that every product upholds the highest standards of quality, sustainability, and efficacy.Key highlights:Product Development: Overseeing the creation of innovative products like Oi Gong Ayurveda Delay Spray, BCAA Energy Powders, and the Oi Gong Hair Kit.Business Strategy: Driving the company’s growth by expanding into new markets, implementing effective marketing strategies, and fostering partnerships.Customer-Centric Focus: Ensuring that our Ayurvedic offerings provide tangible results for health-conscious individuals seeking natural, effective solutions.

Faridabad, Haryana, India

-Guided the team on sales strategies to boost growth.-Managed tele-caller hiring and supported the sales team.-Suggested ideas to grow the business and expand revenue streams.-Streamlined product delivery processes for efficiency.-Planned and executed Meta lead generation campaigns.-Proposed new revenue channels for higher profitability.-Supported content creation and creative development for marketing.-Designed and developed a fully functional and efficient Shopify website for their business.

Noida, Uttar Pradesh, India

-Executed Meta lead generation campaigns to support the sales team in promoting online consultations for joint pain, physiotherapy, acne, diabetes, PCOS, hair fall, and skin concerns.-Focused on generating leads that encouraged patients to inquire further and visit the clinic physically for services

Gwalior, Madhya Pradesh, India

-Guided the team on effective sales generation strategies to drive business growth.-Managed the hiring process for tele-callers and provided leadership support to the sales team.-Offered suggestions to enhance business growth and expand revenue channels.-Set up a streamlined process for product delivery and ensured operational efficiency.-Designed and implemented Meta lead generation campaigns, including lead volume targets and execution strategies.-Provided ideas for opening new revenue channels to maximize profitability.-Assisted with content creation and creative development to strengthen marketing efforts.

Noida, Uttar Pradesh, India

-Implemented Meta lead generation campaigns to assist the sales team in promoting the BHARGAVA Diaboglob First Aid Kit, priced at ₹1099, designed to naturally aid in managing diabetes.-Focused on delivering high-quality leads and enhancing lead conversion efficiency.

New Delhi, Delhi, India

•Looking after Budgeting, Strategizing, Planning, and Executing campaigns Affiliate Marketing,Alliances, Partnerships Meta Ads & Influencer Marketing.•Vendor Management end-to-end•Campaign Delivery, end-to-end management of campaigns•Onboarding new partners(Vendors/Publishers) on regular basis.•Build and manage campaigns across various channels to drive revenue and increase ROI.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.•Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.•Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.•Create and implement influencer marketing strategies that are in line with the overall marketing goals.Handling influencer partnerships, contract negotiations, content planning, and feedback provision.

Noida, Uttar Pradesh, India

-Conducted Meta lead generation to support the sales team in promoting sexual wellness packages.-Ensured high-quality leads and optimized lead conversion strategies.

New Delhi, Delhi, India

• Led digital marketing strategies for Meta Leads Marketing and Google ads, resulting in a significant increase in e-commerce sales revenue.• Implemented social campaigns.• Managed remote teams to execute successful marketing campaigns and achieve business objectives.

Noida, Uttar Pradesh, India

• Implemented Google Analytics and set up Google AdWords campaigns for lead generation.• Launched Meta Campaign for lead generation to enhance marketing efforts.• Managed digital marketing strategies remotely for optimal results.

Gurugram, Haryana, India

Digital Marketing :- Budgeting, Strategising, Planning, and Executing campaigns. - Looking after Facebook Ads, E-mail, Influencer activity, Google Analytics and Affiliate Marketing.- Vendor Management end-to-end. - Growth HackingAlliances and Partnerships:- Looking after alliances with News Websites.Offline Marketing :- Looking after Print-ads Activations.Hands-on experience in handling:- Strong working understanding of third-party web tracking tools like Analytics, HubSpot, Mixpanel and Appsflyer .-Campaign Delivery, end-to-end management of campaigns.-Onboarding new partners(Vendors/Publishers) on regular basis.-Driving revenue and achieving the monthly targets.Seasoned digital marketing professional with deep understanding and knowledge of:- Digital strategy- Paid and organic promotion- Collaboration and media planning- Post campaign analytics and performance reviews.- Maximized strategic approaches by performance analytics and making appropriate adjustments.- Landing page optimization.- Develop Monthly, Quarterly campaign performance reports.

New Delhi Area, India

• Was responsible for delivering performance in Top Cities in Labs and Patient side vertical with over 3 Cr quarterly Digital Marketing budgets. (App-Install Campaign:-Incent-Non-Incent, SMS Campaign, Lead Generations, Google Adwords, Native Campaign, E-mail marketing, Content Marketing, PPC, Re-Marketing, Affiliate Marketing, Mobile Marketing, Radio Ads, Youtube Ads, Influencer Activity, and Facebook Campaigns. • Managed 7-figure budget for Lybrate, full-funnel paid digital acquisition across all business units. • Executed & managed end-to-end Digital Marketing, Social Media platforms (Facebook, Twitter, Instagram, Google+, Tumblr, and Pinterest), Programmatic & E-Commerce marketing. • Built, optimized, and managed over 160+ PPC accounts and over $10M in ad spend across Google, Native campaign and Facebook• Applied analytics solutions to track multi-channel funnels, and conversion events and improve ROI.• Identified key agency growth areas, improved operational efficiencies and managed vendor relationships. • Managed agency relationships and in-house performance across paid channels: search, shopping, display, video, paid social, and affiliate.• Worked with the Content team to implement brand messaging across web, email, and social channels..• Daily Campaign Management - Creative and Campaign Recommendations, Contracts, Campaigns Approval & Optimization. • Monitor Day to Day Activities, Analyze Performance and recommend ways for improvements.• Manage and Grow New affiliate partners and agencies Relations for Company.• Identify Opportunities for growth and scale, Trouble-shoot issues, Negotiate and Resolve Problems.• Strategize, Plan, Execute and Optimize Search, Email, and Performance Based Display Campaigns.• Utilise data to innovate new ideas and improve SOPs to drive continual optimization of all marketing initiatives.

• Floor Management –managing floor, handling escalations, controlling wait time, ensuring the best look and feel to the customers inside the In-bound Airtel DTH process store.• Quality and Training – to help new joinee to learn process, taking care of quality and dialog audits, providing necessary training to the fresh exe to deliver best quality.• Team Handling- Handling a Team of 12- 18 members. Ensuring proper manning, leaves, and rosters. Planning, appointing, motivating and controlling the team for best sale results. Focus on agent attrition.• Customer Service- Taking escalation and solving customer queries to a satisfaction level of their requirements and leaving a benchmark. Ensuring correct and timely feedback is provided. Main focus on customer retention.

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba, Marketing