As a Product Designer at The Glue, I specialized in creating user-centered solutions across various platforms. Over 4.5 years, I had the privilege to work with clients like Lyft, LA Metro, Metrolink, Cisco, and the City of West Hollywood. Highlights included:Lyft - Led design for Clutch, Lyft’s DevOps platform, by interviewing users to understand their infrastructure tasks, evaluating competitor tools, and defining design requirements. Created wireframes, prototypes, conducted user testing, and iterated designs based on feedback. Collaborated closely with designers, developers, and managers, conducted a design system audit, and documented onboarding for new developers.SoCal 511 - Redesigned the SoCal 511 Admin Portal by engaging with stakeholders, observing their tool usage, identifying pain points, and creating solutions. Developed new screens, tested prototypes with stakeholders, and iterated to achieve an intuitive, efficient interface.LA Metro - Collaborated with LA Metro and other cross functional stakeholders to gather requirements, sketched concepts, and developed wireframes for their Customer Experience Hub. On approval, I created high fidelity responsive designs for both web and mobile. With a tight deadline, I updated designs in WordPress, ensuring a smooth and visually consistent launch.Metrolink - Redesigned the ticket purchase flow for Metrolink, using analytics, survey insights, and business goals to create wireframes. Tested prototypes at LA Union Station with commuters, iterated based on feedback, and adapted designs for additional platforms, including TOMS and the mobile app.Cisco - Built a cohesive design system for Cisco’s Panoptica software including light and dark theme, replacing mixed UI components to streamline the design and development process, enhancing consistency and user experience across the platform.

Social Content Graphic Design: Worked alongside the editorial, marketing and experiential teams to deliver graphic design for social posts to promote editorial and events.Branded Content: Closely collaborated with brand team to concept and internal and external presentations in Keynote/PPT on tight timelines.Banner Ads: Designed and resized banner ads (client and cobranded)Events: Created production ready files and assets for various event-related collaterals, including but not limited to event signage, invites, menus, swag and other supporting collateral.Corporate: Updated various corporate related swag and collateral including (but not limited to) business cards, stationery, presentation design and templates and office signage.)Worked quickly and efficiently, ensured all projects were delivered within the deadline, and in lined with the Blavity brand vision.Worked in a detail-oriented fashion by delivering projects according to initial specs and requirements

Designed assets for blog posts, featured images for posts, data visualisations, social media, etcCollaborated and worked along copywriters to design compelling Instagram Stories and Slides. Worked with motion graphics animator to design unique video designsdesigned marketing pagesAdded and updated blog content on Wordpress through Thrive.

Created and develop overall layouts and production designs for website, advertisements, social media, email marketing, banners, brochures, etc.Retouched, edited and cropped photos.Filmed, edited and color corrected videos for lookbook, website and social media.Maintained daily records of work and documented on sheets.

Painted digital frames with in-house software. Performed corrections and versions as needed.Worked quickly but accurately to ensure final creative product was delivered at required quality and within deadline.Worked collaboratively with other Painters, Motion Designers, Producers and Project Leads to help create an immersive experience.

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Scheduled, prioritized and tracked internal technical assignments and project details.Planned and scoped several inter-related initiatives and helped business stakeholders make informed decisions by prioritization.Coordinated and packaged shot deliveries including submission documentations. conducted meetings and coordinated across different teams including business clients, external vendors, field services team, development team and quality assurance team.Proactively communicated and collaborated with clients and internal team to analyze information needs and functional requirements and deliver the following artifacts as needed: Detailed Delivery Plan, Business Scope Document and asset breakdown document.Elicit requirements by conducting meetings, document analysis, site visits, business process descriptions, use cases, scenarios, business analysis and workflow analysis.

Ensured to communicate with colleagues and worked as part of a team and understood the different elements of the VFX pipeline, including compositing, lighting and match-moving. Effectively developed and implemented strategies to successfully deliver projects, gaining client confidence and satisfying project requirements for Animations and Feature Films.Acted as a liaison between the client and the production team, ensured clear lines of communication in respect of production and project improvements.Learned and gained thorough knowledge of matte painting techniques including color space, digital paint and photo-realistic collage techniques with good understanding and application of the rules of perspective.

Gathered and researched high level requirements for the conceptual designs.Prepared low level design documents to understand the assets, environment, characters, FX built in the project.Worked with art director and lead concept artist Produced environmental, interior, prop, mechanical, and architectural concepts.