Kandice D. Email & Phone Number

Atlanta, Ga, Us

Los Gatos, California, Us

Los Gatos, California, Us

As a Consumer Insights & Customer Experience Solutions Consultant, I work closely with Account Executives, Sales Directors, and Customer Success Managers — helping Fortune 100 brands connect, engage, and empathize with their exact customers.Leveraging deep expertise in consumer insights, research, and analysis, I develop user research and consult on proof-of-concepts tied to KPIs and strategic initiatives. A strong communicator, I also deliver relevant and impactful product demonstrations at the executive-level, highlighting the benefits of the solution. A collaborative leader, I partner with cross-functional stakeholders at all levels from researchers to the C-suite to maximize the value and quality of the platform’s insight and to support overall business development goals. Areas of focus include Consumer Insights, Market Research, Data Analysis, Enterprise Level Communications, Sales Leadership Collaboration, and Strategic Consulting.Representative Highlights» Providing strategic industry leadership to propel human insights-driven outcomes — uncovering unique business challenges and generating a roadmap to exceptional customer experiences, leading to the advancement of business goals and initiatives» Selected by senior leadership to partner with the sales team — leading as a critical voice of expertise of the UserTesting platform and offering guidance for clients to enhance sales efforts and revenue growth» Delivering critical data on market trends, use cases, friction points, and business impact of current capabilities to cross-functional internal teams __________UserTesting is the #1 G2 industry leader in user research and software testing, with 500+ employees. The company’s clients include 50% of the top 100 brands in the world.

Atlanta, Georgia, Us

Specially selected as the Research Director for Cox Custom Research to drive an Advertising Research Initiative (tens of millions+) developing invaluable consumer insights for CMG’s local advertisers. This initiative demonstrated the value of advertising with Cox Media Group and led to new contracts and increased contract spend. I led a team of direct reports in support of the company’s subsidiaries, including Cox Media Group, Cox Automotive Inc., Gamut, and Cox Communications. Prior to my selection as Research Director, I held the role of Senior Manager from 2017-2018 and Manager, Advertiser Research from 2014-2017.Areas of focus included Consumer Insights, Team Leadership, Program Management, Project Management, Revenue Growth, Systems & Process Development, Strategic Relationship Management, Cross-Functional Collaboration, Reporting, and Promotions. Representative Highlights:» Led as the Advertising Research Initiative’s ambassador — promoting the program to ~22 media properties that included broadcast television, cable, radio stations, newspapers, and associated digital properties» Consistently met increasing multimillion-dollar revenue-generating research budgets for 5 consecutive years — including a 62% increase over a prior year» Developed targeted advertising strategies and conducted key consumer testing; provided in-depth research and insights on consumers; helped advertisers improve customer satisfaction and brand positioning» Served as a key industry thought leader and presenter at the Cox Media Group Sales Leadership Conferences (2017 & 2018) __________Cox Media Group was a privately owned media company with three primary divisions: television, radio, newspaper, direct marketing, and digital media.

Atlanta, Georgia, Us

At Cox Media Group, I was promoted multiple times to a senior leadership role. Senior Research Analyst, CMG Research (2012-2014)Research Analyst, CMG Research (2010-2012)Research Analyst, CMG Digital (2009-2010)In support of the newly launched Advertiser Research Initiative across the divisions of Cox Media Group, I led the development of a wide range of marketing collateral and training documents based on intensive research and analysis.A significant portion of my role included presenting data and consumer insights to diverse audiences, including local media leadership, corporate stakeholders, business owners and decision makers. Leveraging strong written and oral communication skills, I created targeted questionnaires and delivered presentations central to the effectiveness of our advertising strategy.Representative Highlights:» Pitched content and executed custom research opportunities in meetings with business owners — supporting CMG’s strategic marketing goals» Managed vendor relationships and reviewed vendor contracts for syndicated research and analytics tools

Us

Selected for the role of Senior Research Analyst at the AJC (Cox Media Group Newspaper), I provided key analysis with compelling consumer insights to drive the advertising goals of Atlanta’s primary news source.The scope of the syndicated research included both local and national advertisers and included media mix analyses. Representative Highlight:» Joined and supported our account executives on sales calls — discussing detailed research insights that contributed to the AJC’s revenue growth goals ___________The Atlanta Journal-Constitution is the leading source of news and advertising for metropolitan Atlanta, reaching a total print and digital audience of more than 1.7 million people each week.

Atlanta, Georgia, Us

In 2006, I joined International Freight Forwarders as a Pricing Specialist, where I created reporting modules and trended data for all service departments.__________IFF Inc. is a family owned full service International Freight Forwarder and Customs Broker helping companies with their complex logistic needs

Atlanta, Ga, Us

Earlier in my career, I worked as an Analyst at The Weather Channel. Starting as an Ad Inventory Analyst and then advancing to the role of Advertising Research Analyst after one year, I edited, coded, and analyzed quantitative studies to assess the effectiveness of online campaigns for national advertisers.My work in these roles assisted the sales and support in making critical decisions in advertising strategy and facilitated the achievement of revenue goals for The Weather Channel. I gathered, analyzed, and then delivered presentations of competitive and syndicated research to key team members. This experience served as a foundational opportunity to enhance my analysis skills, propelling my career in market research. Representative Highlights:» Managed and monitored national advertising inventory forecasts, traffic, and booked inventory» Collaborated closely with marketing and business development teams — driving increases in ad inventory __________The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast, and report the weather.

Frankfurt Am Main, Germany, De

Regional Sales AnalystProvided trending and forecast reports for revenue and yield to monitor performance. Reported competitive and consumer trends and seasonal/economic fluctuations for impact to yield and revenue to the sales staff to inform their conversation with target customers.Marketing AssistantWrote and/or provided German-to-English translation of marketing and public relations materials. Provided PR support and assisted Marketing with event planning, sponsorship activities and trade shows. Edited and published content for the LH Cargo regional newspaper.

B.A. Journalism/Mass Communications

Post Graduate Studies In German