- Transferred to LG Display's U.S. office in San Jose- Led direct negotiation with Apple GSM to manage supply volume, pricing, capacity allocation, NPI readiness and contracts including KTA and SOW.

Display Sales & SCM for Apple iPad1) Market Analysis and Pricing Strategy- Analyzed market price trends and business environments to develop optimal pricing strategy. - Negotiated NTE prices and developed short, long-term pricing strategies based on optimal profitability strategy.- Collaborated with Apple thoroughly reviewing cost structures and discussing mutual strategies for cost improvement saving the company $30M annually.2) New Tech Trend Analysis and Promotion- Conducted analysis of emerging technology trends to identify customer needs and developed promotions.- Secured contracts for over 15 new model projects and achieved the largest market share as the first vendor.- Promoted the iPad Pro with first Mini LED BLU, collaborating on project development and production.- Introduced Gen 6 LTPO tandem OLED, Gen 8 Full oxide OLED to Apple3) Secured First iPad Pro OLED contract - Estimated market size by price range through analysis of market performance from previous model launches.- Determined required investment capacity and reached a pricing agreement within the ZOPA to maximize profitability.- Negotiated contract terms, including market share and loading rates, while reviewing and resolving potential unfavorable clauses.

Display SCM for Apple MacBook1) NPI Readiness- Introduced the multiple LCD display into the Apple's New Product Introduction (NPI) programs by negotiating and responding to Apple’s RFQ.- Analyzed cost scenarios based on various combinations of design, specifications, leading to the finalization of next-generation program development.- Defined and implemented tooling and NRE milestones, monitored progress, and managed cost adjustments.- Collaborated on the build schedule with technical teams to ensure on-time development.- Negotiated cost adder for additional expenses resulting from NPI program design changes.2) Capex for LCD Fab- Conducted profitability analysis for new facility investments, and developed optimal investment strategies.- Determined production lines and evaluated ROI based on demand forecasts.- Led negotiations, securing $2B Apple investment for an LCD panel factory, finalizing the KTA.

Display SCM for Apple iMac1) Demand Management- Utilized forecasting tool to improve demand planning accuracy, resulting in 10% reduction in excess inventory.- Coordinated with Apple GSM on forecast plans and responded to RTF/CTB for demand.- Collaborated with cross-functional teams to execute optimized PSI plans for daily, weekly, and monthly.- Managed shipments and logistics, developing efficient, cost-effective strategies.- Monitored global industry trends to address supply and demand challenges. 2) Supply Chain Planning- Conducted end-to-end supply chain data analysis to identify bottlenecks and reduced lead times by 15%.- Conducted capacity and process analysis to align with demand requirements.- Supported the implementation of lean manufacturing techniques, resulting in 5% reduction in operational costs.- Identified and mitigated supply chain risks with contingency plans.- Diversified suppliers to reduce risks from shortages and international conflicts.

- Led a team of U.S. soldiers in Field Artillery operations and training. - Managed 15 KATUSAs, collaborating with U.S. officers on military operations and field training