Handle digital engagement, marketing, and storytelling for the center. Oversaw a 52% increase of Facebook page likes, and a 184% increase of Instagram followers — gaining 742 followers on our primary platform to reach our current total of 1,145. In terms of overall reach, I have overseen an increase of 127% on Facebook and 191% on Instagram. Successfully established the planning and routine execution of the center's first-ever unified marketing and communication efforts. Oversaw the growth of the CIC’s marketing team going from 0 fully dedicated team members to managing a team of 2 full time employees and the support of multiple student staff members. Contributed to a significant increase in applications for competitions and programs as well as attendees for events — seeing a shift from initially: consistently having to cancel events or extend deadlines; to now: when we continue to see record numbers of applications and RSVPs.

Assist with establishing and executing marketing & communications strategies for a burgeoning arts education organization.

Build new webpages and blog posts while updating existing ones using WordPress.

Work closely with members of the Marketing and Education teams to coordinate the most effective marketing for all educational programming, including classes, camps, and student performances as well as providing marketing support for Imagination Stage's community engagement programs. Experience managing teams, supervising Institutional Development apprentices and leading staff and volunteers throughout organizational and community events.

Develop and execute strategies to utilize social media outlets in campaigns promoting best practice arts education offerings. Draft, edit, and update website content. Coordinate and execute marketing campaigns for student productions, crafting programs, postcards, press releases, blog posts, and managing photoshoots. Project manage larger marketing pieces, including brochures for education semesters, camps, and early childhood. Coordinate and staff community engagement events including internal open houses, DC-area arts festivals, and Summer Camp fairs. Prepare, promote, and analyze surveys, monitoring student and parent satisfaction. Attend marketing and education team meetings, ensuring successful communication of needs and progress between the two departments while brainstorming new ideas to ensure successful advertising for educational programming. Ensure brand consistency and maintain a voice that manages a balance of fun, engaging, and professional.

Spearheaded a twitter campaign for The Smartest Girl in the World, pairing a fun-spirited design style with inspirational quotes from accomplished women around the world. Crafted flyers for local community events, promoting Saturday Song Circle and Sunday Fun-Day. Prepare and analyze surveys requesting input for ongoing productions and future season planning. Copy edit and project manage content generation for social media, web site, and print pieces. Generate content, both copy and graphics, for email campaigns promoting productions and classes. Devise and execute creative marketing strategies for productions and educational programming. Manage Theatre for Change one-sheet, graphic, and site page; created timeline of the project for Truman Charities. Design KidsGram for mainstage productions, elevating the design and amplifying its fun voice. Project manage marketing and public relations for the fall ISPE production of Pippin.

-Assisted in facilitating the audition process for the camp, making sure the auditioners and parents signed in and knew what the process would be like and that the children were comfortable-Led children through performing monologues, playing games, and doing various theatrical exercises in order to bring out their best audition, eventually deciding which children should be admitted-Guided campers through daily physical and vocal warm-ups, including stretching, breathing exercises, energy builders, and tongue twisters, in order to get them ready for the day-Taught various games and exercises which helped to advance performance skills, instructing workshops on acting—covering techniques and basic vocabulary of a theatre artist-Cast and directed the culminating performance, taking over as lead instructor and director in 2015, 2016, and 2017-Directed campers through an original devised production in the summer of 2015; the next two summers' performances involved a mix of original and scripted work in the form of vignettes

-Wrote up blog posts, press releases, and social media posts regarding productions and classes-Directed two productions independently, served as assistant director for a third, and consistently worked to obtain support of the organization in the form of recruiting both donors and new company members-Provided teaching assistance in the summer of 2015 within the Summer Intensive Theatre Training camp, guiding high school aged students through workshops on audition technique-Periodically served as a production assistant, assistant stage manager, puppeteer, and actor

-Created a curriculum of various arts and crafts activities, occasionally providing and instructing theatrical sessions in order to add to the arts education offered-Guided the campers through said crafts, clarifying instructions and assisting when necessary-Occasionally assisted counselors with discipline, enforcing the rules established in the camp and halting potential conflict between the children

-Advised students on how to best present themselves to a potential employer on a work resume-Conducted mock interviews, helping students obtain interview skills in preparation for the professional world-After establishing relationships with various professors and student organizations, gave presentations on internships, on-campus jobs, and techniques for job interviews and resume writing-Ran information tables in the college of Arts and Humanities as well as Social and Behavioral Sciences, distributing merchandise and raising awareness about the services of the Career Center