Vice president with extensive experience leading high performing team in a dynamic, growth oriented environment. Responsible for spearheading the launch of a new business line (Small Domestic Appliances) including developing strategies and goals , creating a product roadmap and establishing operational processes. Expertise in market analysis , product development, and operations management . Proven track record in driving revenue growth , profitability, and customer satisfaction. Proven ability to effectively manage stakeholders , provide innovative solutions, and lead teams to successful outcome .Additionally, I have been able to leverage my erstwhile experience in alternate channel and expertise to identify and unlock opportunities of existing categories for expansion into new and growing markets

Own the P&L of flagship brand - PIGEON. Formulating strategies ,conceptual plan for Cookwares & Appliances (SDA) categories with resposibilities of driving the business across channels (General trade , Modern trade, Ecommerce ,Institutions). Entrusted with the responsibility of driving entire Product life cycle Management from New product Development to Go to market strategy to maximizing market share across all categories, Across Geographies and Channels .Accelerated the T.O to 509 cr in FY 18-19 and have delivered 24% revenue growth and 10% EBITDA gr over FY 17-18

1Growth Path:Jul 10- Present- Chief (Consumer Durables & Electronics)Jun 06- Jun 10- Sales & Merchandising Head -Electronics Category (Home Solution Retail India Limited) I initiated career within the organization with the category management responsibility for home appliances where I was entrusted with the responsibility of defining the category, building the assortment and planning for 
space for the new category. Owing to exemplary performance and garnering of management confidence, I moved onto being given the charge of sales & merchandising for the entire electronics category. My role was pivotal in facilitating introduction of new categories and executing a complete carpet change in representation based on the indepth analysis of the market trend. I ensured a well spread representation of categories, enabling maximum visibility to high selling 
panels & AC's, successfully turning the LOB as the Best LOB in value format for its best contribution amongst all LOB's.My next role had the responsibility for defining scope, setting up and running an extremely ambitious organised retail business for the category, through multiple retail formats including Big 
Bazaar, E Zone, Central and Home town. I was accountable for developing strategies & conceptual plan for consumer durable and 
electronics (CD&E) business in Big bazaar & e zone stores across India. I have played a critical role in designing & implementing strategic initiatives leading to business improvement, operational excellence and higher CSAT.With an extensive focus on people, their competence levels, expectations and motivation levels and have delivered exemplary results for the business.

Apr 05 - May 06: Assistant General Manager- Marketing Apr 03 - Mar 05: Branch ManagerI initiated tenure as a Branch Manager with the responsibility of devising & implementing sales strategies for 5 SBU's including Domestic/ Industrial switchgears, wires & cables, modular switches and Fans & Lighting. I was accredited with several pioneering, game changing and strategic initiatives that were critical in delivering expected business growth. My key contributions include creating a product head concept for wires, domestic switchgears & industrial switch gears, demarcation of product categories and differentiation of set of clients for greater focus on the business. My role was pivotal in facilitating pan India No. 1 Position in in Industrial Switchgear Segment. I also introduced & established the Distribution Module to increase the width & depth of the distribution in domestic 
switchgear & wire product segment. Moving on, I was assigned the task of turning around the bleeding business operations of Standard Electricals (SEL). My role proved critical in reaffirming the confidence of the team members as well as distributors through informal meetings and effective communication. I leveraged the strong presence of SEL in the Southern part of the country and focused on distributors pan India willing to sell SEL products exclusively. I engaged actively with the key people including field sales force & the key influencers and also capitalized Havells' strong manufacturing facility while gaining necessary buy in from the management 
to manufacture & launch Standard wires across North and South India.

Growth Path:Apr 01 - Mar 03:Area Sales Manager Apr 98 - Mar 01:Senior Sales ExecutiveApr 96 - Mar 98: Senior Sales OfficerThese years were significant in my corporate career as I gained extensive exposure to managing diverse people while successfully growing the business consistently. My work was recognized & acclaimed and I got subsequent & consistent growth within the organization. The span of operations widened in terms of business as well as people accountability. I succeeded on overcoming critical challenging business situations, achieving a high level of CAGR. People engagement & management was critical during the tenure and I was successful aligning personal aspirations of the employees with organizational objectives. A key part of my tenure was spent in spearheading the redesign & reengineering of the channel distribution network, turning it into a more transparent and objective function.