Rose Kane Email & Phone Number

• Developed marketing plans with program partners to drive awareness, demand and sales pipeline for their industry specific solutions developed on Adobe Experience Manager and Marketo.
• Collaborated with program partners to understand their go-to-market needs and develop and execute end-to-end integrated marketing plans.
• Optimized the quality of marketing activities by collaborating with IDG to create prepackaged marketing activities (webinars, case studies, social media marketing, and white papers).
• Ensured readiness of partners solutions and program participation by reviewing and editing required sales and marketing content including; case studies, client presentations, brochures, and solution briefs.
• Consulted with Adobe industry sales and marketing specialists for industry-specific use cases confirming the demand for partners solution.

San Francisco, California, US

• Global Partner Program ManagerResponsible for: Enabling Riverbed channel sales and relationships with direct sales through optimizing Riverbed partner programs, co-op programs, guides, a next generation partner portal.
• Evolved the partner rebate program to a partner fund for re-investment into the business relationship and mutual business development (e.g. professional services, training, virtual labs); developed the new strategy.
• Created strategy decks for partner programs (e.g. Partner Center portal, Business Investment Fund, Total Rewards Statement); included strategy and tactics, objectives, value, KPIs, and implementation, and developed and.
• Streamlined and documented partner processes (e.g. on-boarding, incentive program rebates, outbound communications, termination); solicited internal input, and created Visio diagrams of all the new processes.
• Co-led the partner platform upgrade with the Director of Channel Operations; created a strategy deck for the project (e.g. use cases, RACI, roles/responsibilities), represented and validated internal business.
• Managed and refreshed the six distributor and channel partner guides semi-annually; tracked updates, worked with legal on the language, up-leveled the format for readability and ease-of-use, and worked with marketing.

Oklahoma City, OK, US

Responsible for: Defining business requirements, developing/launching new releases, driving market research/sales tools/ presentations, and managing internal/distributor/reseller communications. Reported to Director, WW Marketing.

• Responsible for: Managing marketing and sales material development. Reported to Sr. Director, WW Marketing. [Contract]
• Analyzed effectiveness of the company’s ads in industry publications; met with the marketing agency, created a report of how much was spent and what the marketing results were, met with publication sales managers on.

• Responsible for: Managing the creation and delivery of channel partner communications and email/mail campaigns, and ensuring database integrity. Reported to President. [Contract]
• Managed the eCommerce retail client web developer; set the project schedule, loaded content, set up and populated product pages and pricing tables, secured product images from the vendor, wrote content, and posted.
• Managed Oracle Partner tools and calendar content, and administered Oracle communications to their partners through Arrow (a distributor whose resellers sold Oracle); created a monthly newsletter and daily.

San Jose, CA, US

• Responsible for: Managing company presence at the Intersolar conference. Reported to Director of Membership. [Contract]
• Planned and managed the event schedule for >60 speakers and 10 unique panels (SolarTech had committed to a booth, and to 1.5 days of panels); managed presenter spreadsheets, registered all presenters in the conference.

• Responsible for: Managing client demand generation programs, strategies, research, sales tools, and budgets. Reported to a Partner. [Contract]
• Managed an initiative to encourage Cisco sales to quote services with hardware and software orders; facilitated and advertised podcasts for the field, scheduled booth time to record and broadcast the event, scheduled a.

Palo Alto, CA, US

• Responsible for: Recruiting and managing Java Media API ISV partners. Reported to Sr. Director.
• Created a project plan with ISV partner input (agenda, key messages); worked with global account team and ISV (to define other high-potential cities to include in the tour), contacted regional government sales teams.
• Promoted the Java and Solaris brand (by collaborating with corporate marketing and event teams to facilitate executive presentations at partner conferences, road shows, and industry trade shows); worked with Java.
• Created an ISV partner process for submitting success stories directly to Sun; worked with a print vendor to create a master template (for partners to populate their stories), worked with IT (to post the success story.
• Assumed this responsibility to engage ISV and SI/SP partners in a new product launch (3 weeks away); worked with the Group VP, Director of Marketing, and Director of Product Marketing to invite the 45 key partners.

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Marketing Communications, Project Management, Social Media