Rose Kane Email & Phone Number

Developed marketing plans with program partners to drive awareness, demand and sales pipeline for their industry specific solutions developed on Adobe Experience Manager and Marketo. • Collaborated with program partners to understand their go-to-market needs and develop and execute end-to-end integrated marketing plans. • Optimized the quality of marketing activities by collaborating with IDG to create prepackaged marketing activities (webinars, case studies, social media marketing, and white papers). • Ensured readiness of partners solutions and program participation by reviewing and editing required sales and marketing content including; case studies, client presentations, brochures, and solution briefs.• Consulted with Adobe industry sales and marketing specialists for industry-specific use cases confirming the demand for partners solution.

San Francisco, California, Us

Global Partner Program ManagerResponsible for: Enabling Riverbed channel sales and relationships with direct sales through optimizing Riverbed partner programs, co-op programs, guides, a next generation partner portal, and streamlined processes. Reported to Director. [Note: Riverbed has 66 offices globally, and ~2K partners.]• Evolved the partner rebate program to a partner fund for re-investment into the business relationship and mutual business development (e.g. professional services, training, virtual labs); developed the new strategy, process, policy, and procedures, authored the guide, and created numerous presentations. • Created strategy decks for partner programs (e.g. Partner Center portal, Business Investment Fund, Total Rewards Statement); included strategy and tactics, objectives, value, KPIs, and implementation, and developed and maintained a complete presentation portfolio targeting different purposes and audiences. • Streamlined and documented partner processes (e.g. on-boarding, incentive program rebates, outbound communications, termination); solicited internal input, and created Visio diagrams of all the new processes. • Co-led the partner platform upgrade with the Director of Channel Operations; created a strategy deck for the project (e.g. use cases, RACI, roles/responsibilities), represented and validated internal business requirements, hired a market research company to survey distributors and channel partners as to their requirements, created an RFP, and led vendor selection. [Gained approval from the IT Advisory Board for funding the new platform.]• Managed and refreshed the six distributor and channel partner guides semi-annually; tracked updates, worked with legal on the language, up-leveled the format for readability and ease-of-use, and worked with marketing communications to distribute material change notifications to the partners.

Oklahoma City, Ok, Us

Responsible for: Defining business requirements, developing/launching new releases, driving market research/sales tools/ presentations, and managing internal/distributor/reseller communications. Reported to Director, WW Marketing.

Responsible for: Managing marketing and sales material development. Reported to Sr. Director, WW Marketing. [Contract]• Analyzed effectiveness of the company’s ads in industry publications; met with the marketing agency, created a report of how much was spent and what the marketing results were, met with publication sales managers on how to deliver better results, and made recommendations to the Sr. Director of Marketing. [Replaced the existing ads, and established a strategy to up-level ad quality (which drove higher readership and response).]

Responsible for: Managing the creation and delivery of channel partner communications and email/mail campaigns, and ensuring database integrity. Reported to President. [Contract]• Managed the eCommerce retail client web developer; set the project schedule, loaded content, set up and populated product pages and pricing tables, secured product images from the vendor, wrote content, and posted newsletters. [Maintained contact with the clients on key selling points for content creation.]• Managed Oracle Partner tools and calendar content, and administered Oracle communications to their partners through Arrow (a distributor whose resellers sold Oracle); created a monthly newsletter and daily communications on training, pricing, promotions, webcasts, and demand generation events. [Increased attendance at global product training events (e.g. Arrow’s product training event sold out in record time).]

San Jose, Ca, Us

Responsible for: Managing company presence at the Intersolar conference. Reported to Director of Membership. [Contract]• Planned and managed the event schedule for >60 speakers and 10 unique panels (SolarTech had committed to a booth, and to 1.5 days of panels); managed presenter spreadsheets, registered all presenters in the conference, found back-up speakers, held daily conference calls, interfaced with tradeshow organizers, consolidated >60 presentations into a single deck, posted presentations to the conference website, and captured notes/Q&A for a tradeshow report.

Responsible for: Managing client demand generation programs, strategies, research, sales tools, and budgets. Reported to a Partner. [Contract]• Managed an initiative to encourage Cisco sales to quote services with hardware and software orders; facilitated and advertised podcasts for the field, scheduled booth time to record and broadcast the event, scheduled a writer to interview field people in support of the program, loaded the podcasts and educational material to the website, and measured results. [Achieved a 9% month-over-month increase in services bookings.]

Palo Alto, Ca, Us

Responsible for: Recruiting and managing Java Media API ISV partners. Reported to Sr. Director.• Created a project plan with ISV partner input (agenda, key messages); worked with global account team and ISV (to define other high-potential cities to include in the tour), contacted regional government sales teams (to prep them on the events and engaged their participation for regional logistics), created and sent invitations, created a registration landing page, secured presenters, developed marketing and sales collateral, and wrote success stories and briefs.• Promoted the Java and Solaris brand (by collaborating with corporate marketing and event teams to facilitate executive presentations at partner conferences, road shows, and industry trade shows); worked with Java developer relations, enterprise management, and technical Java media API teams. [Secured Cisco commitment to integrate with Sun’s network management products, and planned and delivered Java training to IBM engineers in support of the integration agreement.]• Created an ISV partner process for submitting success stories directly to Sun; worked with a print vendor to create a master template (for partners to populate their stories), worked with IT (to post the success story form to partner website), selected a vendor to review and edit partner submissions, and established an A-Z process to automatically send templates to the writer and then to the print vendor. [Saved $35K annually in marketing funds.]• Assumed this responsibility to engage ISV and SI/SP partners in a new product launch (3 weeks away); worked with the Group VP, Director of Marketing, and Director of Product Marketing to invite the 45 key partners, developed the product presentation, schedules an informational partner webcast on deliverables, updates the partner portal, and worked with vendors on marketing collateral and PR. [All partners attended and participated in the product launch at the eCommerce industry trade show.]

Bs

Marketing Communications, Project Management, Social Media