• Manage team of 6 Account Executives and 7.3-million-dollar territory including 285 accounts in 11 states• Strategize and flawlessly execute to achieve sales goals• Plan calendars to support all territories and key regional education initiatives and events• Support, activate, and execute all Cover FX event and education programming• Train AE’s, retailer staff, and freelancers on products and the appropriate selling skills needed to achieve KPIs• Work with retail partners and AE’s to effectively train and execute events as per retailer and brand expectations• Initiate and develop relationships with key District EDU and management personnel to ensure ongoing support of all brand initiatives• Weekly review of sales in all stores and with all AE’s• Strategize and collaborate with Field Management and Retail leadership to drive results• Recruit, onboard and retain best-in-class AE team to support business + events in territory• Manage the regional T&E and freelance budgets to ensure proper budget management and utilization

• Lead events within Sephora exceeding sales goals• Trained new brand hires as well as in-store cast• Maintained business relationships within retailers as it relates to inventory, training and development*Traveled the world for 5 months after leaving Stila and took four years to write a book upon my return hence the break in positions.

• Expanded brand awareness among the Pro Community via social media, promotions and contests • Increased web profits by 74% in 2014/15 through pro promotions• Managed Fashion Week Shows in NY and Miami• Developed curriculums and taught classes at Stila, MUD, Trade Shows & Indie Accounts• Led Trade Shows across the US including show selection, operation, sales and education • Achieved the most profitable YTD with a 53% increase in regard to trade show profits in 2014/15• Managed presence in movies, television & editorial accounts• Managed and opened Indie Accounts • Makeup for product inserts, promotional videos and celebrity clients

• Supported Sephora, Nordstrom, Macys and Ulta doors across the Tri-State (NY, NJ, CT)• Managed events exceeding sales goals (#1 in the country for both years in the field)• Trained new hires as well as in-store cast• Makeup Artist at Fashion Week Shows

• Managed Nordstrom and Macys accounts increasing sales at each by between 25-40% each year• Developed, scheduled and worked events within accounts, including PA events with Peter Thomas Roth exceeding all goals• Trained freelance consultants, store employees and management on the brand (including store opening trainings), increasing brand-awareness

• Hired and trained Skincare Specialists in Manhattan, New Jersey, Connecticut and Canada• Trained AE's, Spa Staff, Office Staff, as well as accounts on product knowledge, selling skills and relationship development• Developed, scheduled, and worked events within accounts to increase sales (achieved a 20-30% increase in territory all years)• Maintained the sales and inventory reports for each account, and conducted business meetings with high-level management• Managed 138 Sephora, Nordstrom, Blue Mercury, SpaceNK, Shoppers, Murale and Indie doors as well as opened new accounts

• Achieved a 32% increase in territory (Illinois, Wisconsin and Indiana) in Q4 2006• Entire region achieved a 76% increase in 2006, making it number one in the country• Interviewed and trained new freelancers and coordinators and trained the stores' cast and management• Scheduled and worked events within the stores to increase sales and brand/product-knowledge• Maintained the inventory/sales reports for Sephora, Macy's and Nordstrom

• Started on Black Friday with a 25% deficit, ending the year flat• Enlarged client base via increasing brand awareness within department store clientele• Trained team on personalized selling and application technique • Interviewed, auditioned, and hired qualified candidates to join team• Developed team members to move forward in careers • Worked with team to come up with and execute events

Performed various roles within the retailer from makeup application to management. Was truly the start and driving force of my 20 year career experience in cosmetics.