Kanesha P. Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

• Collaborate with cross-functional teams to identify requirements for marketing campaigns including detailed list criteria, data processes, creative content, and project plans to meet a 10% increase in marketing.
• Developed business requirements documentation and process diagrams for the development of a tool to segment email subscriber data into various groups based off of customer engagement with email campaigns, resulting in.
• Develop inclusive insight of team member about available program functionality, product roadmap, and industry best practices to optimize campaign performance.
• Leveraged multiple UPS data sources to build and execute queries, establishing targeted audiences and conducting data analysis for digital marketing campaigns.
• Executed data analysis and presented findings to stakeholders and leadership, utilizing insights to measure, optimize, and improve campaign performance.

San Francisco, US

Provided essential support to the Business Owner, assisting in various tasks related to product marketing, contributing to the achievement of business goals, and achieving a 10% increase in revenue.Executed user feedback collection and in-depth analysis, presenting detailed reports to the Business Owner to facilitate informed decision-making, resulting in.

Nashville, TN, US

• Executed a holistic product strategy, resulting in a 20% increase in user engagement.
• Translated insights into business decisions, leading to a 25% improvement in member satisfaction and increase.
• Collaborate closely with multidisciplinary teams, including designers and developers, to guide the enhancement of our website and user experience.
• Efficiently prioritize and manage the project roadmap, resulting in an 20% increase in partnership acquisitions and member engagement.

Nashville, TN, US

Collaborate across teams to build a brand for The Black Codes, including the website.

Dublin 2, IE

• Coordinate research activities uncovering current process pain points. Gather data through ethnographic and field research methods, organize and analyze, and present findings across teams to increase the number of.
• Track user stories and provide Level of Effort for team design contributions, and present to client/ internal teams.
• Maintained and improved the usability of the Design System, resulting in a remarkable 20% increase in client customer time resolution, while staying responsive to changing mobile landscape trends.
• Created 7 user personas for use in creating user profiles for Salesforce implementation.
• Authored technical documentation for installing virtual software to client devices, considering the ever-evolving cross-team collaboration and consistency while adhering to industry trends and standards.

Dublin 2, IE

• Evaluated past marketing initiatives and planned and organized live webinars, workshops, and forums using Microsoft Teams, by coordinating with other ERG pods for engaging and informative events creation, resulting in.
• Identified areas of improvement and implemented new strategies to enhance brand awareness and reach.Coached and mentored new team members, resulting in increased productivity and improved quality of work.
• Implemented a new organizational structure of over 700 marketing personnel to simplify collaboration and communication and simplify operations, resulting in a 22% reduction in communication errors and a 25% increase in.

Dublin 2, IE

• Thoroughly reviewed and optimized Adobe Analytics tracking data, enhancing data accuracy and improving insights, resulting in a 25% increase in data-driven decision-making.
• Reviewed and enhanced email content for outbound campaigns, resulting in a 10% boost in email click-through rates (CTR).
• Developed process builders and lightning workflows for a critical COVID-19 Contact Tracing project, resulting in a 40% reduction in manual tasks.
• Designed and implemented three custom email templates using Visualforce, resulting in a 20% improvement in email design consistency.
• Collaborated across teams to efficiently report and resolve error logs in integrated systems, reducing error resolution time by 20%.
• Utilized SQL to build data segmentation groups, extracting data from Salesforce and other integrations into SFMC, resulting in a 25% improvement in data accuracy and targeting.

Dublin 2, IE

• Organized 3 comprehensive QA Test Plans to ensure product quality and usability.
• Collaborated closely with Product Owners and Product Managers to align design and functionality.
• Executed manual End-to-End, Smoke, and Unit testing according to the project scope and utilizing the development pipeline (sandbox, test, QA, UAT, and Production environments).
• Actively communicated test results to key stakeholders for actionable insights.
• Co-Managed distributed testing teams, completing over 850 test cases manually with 10 resources.
• Completed team capacity planning during crucial test times.

Gallatin, TN, US

• Provided technical support through phone, chat, and email channels, ensuring swift response and issue resolution, achieving a 98% customer satisfaction rating.
• Offered essential user support for applications catering to the Franchise, Distributor, and corporate user communities, collaborating closely with Level 2 staff to address complex issues, leading to a 30% reduction in.
• Proficiently utilized Revelation software (ticket management system) to maintain a comprehensive record of all support calls, resulting in a 20% reduction in response times.
• Efficiently allocated work efforts in alignment with IT management's time expectations, ensuring optimal utilization of time on initiatives, requests, and support, achieving 90% adherence to time allocations.
• Actively and consistently supported all initiatives aimed at simplifying and enhancing the Franchise and customer experience, resulting in a 15% improvement in user satisfaction and a 10% reduction in user-reported.
• Flexibly provided support for tasks and functions as requested by Management, showcasing adaptability and versatility in addressing evolving support needs.

Consult with clients to determine website goals and expectationsProvide SEO marketing updates to WordPress siteCreate updated WordPress site and update website content determined by clientPresent findings to client and include deliverables in final walkthrough

Denver, CO, US

Basking Ridge, NJ, US

Providing extensive skills in maintaining customer loyalty, reducing churn, preserving contracts, diffusing escalations by great problem-solving skills, building excellent relationships to create return customers, meeting sales quotas, and staying organized.

Bachelor'S Of Science, Integrated Marketing Communications

Front-End Web Developer, Front-End Web Development

User Experience Nanodegree, Human Computer Interaction