* Developing infrastructure

* Accelerated direct distribution from 18k outlets to more than 40k outlets by optimizing outlet coverage* Consistently accomplished YTD growth of 37% & 13% against single-digit growth on an All India level, by increasing width and depth of distribution. Strategy: Focus on Tier 2 & 3 markets in line with the brand strategy* Improved rural penetration by increasing the number of distributors from ~500 to 682* Enhanced productivity per person by scrutinizing & analyzing SFA data

* Started coverage of 1877 Super Markets / A+ Cosmetic stores. Strategy: High-value products have better off-takes in these stores* Supervised a team of 78 BA outlets for CCD (Excluding EBOs & MT)* Enhanced revenue growth from non-BA doors for the CCD with products like Kajal Pencil

* Increased Profitability by increasing the share of own manufacturing products vs low margin 3rd party Mfg products Strategy: Focus on Bottom Line vs Top Line* Optimized the cost-to-sales ratio by changing the coverage frequency based on the class of outlets* Enhanced secondary by 20% by devising a weekly drive to Key outlets every Monday, coupled with internal competition on Focus Products. Strategy: use of range selling & internal competition spirit to our advantage* Reduced logistics costs by starting FTL orders of Cookies directly from the factory to the distributors * Expanded distribution from 1200 towns to 2000+ towns

* Expanded distribution from 5 states to 20, primarily in the Class 2 & Class 3 towns, in line with the Brand Strategy* Increased Sales from 5 crs pa to 12 crs pa.* Ensured Cost to Sales ratio within the given guidelines

* Joined as RSM (West) and was promoted within 7 months to BDM handling Pan India operations.* Additional responsibility for directly handling the North region (since June 2011).* Successfully crossed milestones of 5 crs twice and 7 crs once for the first time* Slashed the Inventory levels at Depots from an average level of 3 months to 1.5 months cover* Slashed the claim settlement period from 60 days to less than 30 days* Liquidated high inventory/old mfg products by planning BTL activities

* Joined the organization as RSM (West), and was promoted to Branch Manager within 6 months to add Commercial & Administrative responsibilities.* Accomplished sales of 4 crs in Nov 2006, vs ever highest of 3 crs done by North * Initiated Institutional sales segment, and generated a business of more than 1 crs.* Awarded for Highest sales of 'Bigen' in Mar 2008.