Eileen Kang Email & Phone Number

Singapore, Sg

Foundation Healthcare is Singapore’s largest and fastest-growing multi-specialty private healthcare group, well-supported by blue chip investors including Temasek’s subsidiary, Seatown Holdings.• Leads the Group’s Patient Assistance Centre managing a team of Patient Servicing Managers. Exceeded Y2023’s patient acquisition target by 126% and stretched target by 95%• Oversees digital marketing efforts for 14 specialist groups• Drives PR efforts at the Group-level for all 88 private specialists• Lead of the Health Connective Programme, a collaborative initiative for the healthcare ecosystem. Onboarded >130 primary and tertiary care providers in 6 months • Pioneered the Health Connective Symposium, Singapore’s largest specialist-family physician symposium designed for care coordination. 200 pax turnout with 31 specialist speakers. Managed event plan, marketing, and sponsorship acquisition• Co-lead of B2B projects in the payor space including a cashless initiative with a large insurer and a patient assistance initiative with a Third Party Administrator

Singapore, Singapore, Sg

Singapore, Singapore, Sg

• Upon secondment to Novena Sugery, achieved 5-year all-time high sales revenue for Y2022, exceeding the budget, forecast and PY sales by 14.8%, 4.5% and 23.7% respectively. This was achieved by rejuvenating Business Ops and Marketing processes, including the empanelment of the day surgical centre as a panel facility with insurers and Third Party Administrators• Co-lead of B2B tech projects in the insurer space• Co-lead of Health Connective, an initiative to enable direct contracting between doctors and insurers

Singapore, Singapore, Sg

• Founding member, leading seven-pax strong Regional Marketing & Patient Servicing teams across SG, MY and ID including hiring, resource management, mentorship and performance management• Generated six-figure revenue in the span of 6 months via our marketing solutions business • Achieved >2 million web sessions annually across 3 of our B2C content-media platforms (ID/MY/SG), with zero paid spend• Co-led a specialist empanelment project for one of Singapore’s largest insurers – empanelled 350 specialist doctors within a timespan of 2 months• Covers additional scopes such as Business Development, Patient Servicing, Doctor Relationship Management and Product Design

Singapore, Singapore, Sg

Smarter Health provides a trusted infrastructure for data exchange between key stakeholders of the healthcare ecosystem. Smarter Health was acquired by Foundation Healthcare Holdings, a private healthcare group, in Mar 2023.

Singapore, Singapore, Sg

In.Corp Global is the region's leading corporate solutions company, backed by Swedish private equity firm EQT Group, with presences in eight countries and serving tens of thousands of clients around the world. • Achieved 112% increment in conversions and traffic across the Group's and key subsidiaries' websites (Rikvin/InCorp/AsiaBiz/SCI) in 6 months• Married content marketing with SEO practices to generate Marketing-Qualified Leads (MQLs)• Drove email marketing, drip marketing and referral campaigns to generate Sales-Qualified Leads (SQLs) • Spearheaded the Group’s PR, website revamp, website launches and social media efforts • Responsible for ideation, copywriting and liaison with designers for all the Group's BTL marketing• Piloted a customer profiling interview series titled In.Conversation for the Group• Managed a team of freelance writers to create remarkable content and build thought leadership• Drove Performance Management - conceptualised & materialised Sales & Marketing Dashboard Analytics for the Group's proprietary CRM platform, developed Measurement strategies and report templates for the Group's cross-border Digital Marketing departments• Reported directly to the Group COO

Escapade was Asia’s first and only unlimited hotel stay service, allowing people to enjoy short getaways or staycations frequently and affordably. Escapade was also mine and my ex partner's startup baby. We raised SGD90k in an angel round, signed on over 80 hotel brand partners and >120 hotels across SG, HK, TH, VN.

Hong Kong, Hong Kong Island, Hk

Daylight is the social media marketing / execution arm of Omnifluence. Omnifluence takes on a broader strategic function as a consultancy.Daylight Partnership was acquired by Ruder Finn (RFI), an independent global comms agency in Dec 2016. My stake in Daylight Partnership was bought out when I left in Dec 2015 to pursue startup co-founder life.• Conceptualised and co-wrote a Social Media Management Handbook for the country managers of Pernod Ricard Asia.• Devised the content strategy for the Sony SEA Digital Imaging Facebook Page –crafted content for the Page. As testament to the quality of service rendered, Sony renewed the retainer year on year, extending the agency-client relationship for more than three years.• Spearheaded, co-planned and executed an influencer engagement initiative for Sony Mobile. As testament to the quality of service rendered, Sony Mobile renewed the retainer year on year, extending the agency-client relationship for more than three years.

Singapore, Sg

Led twelve client accounts worth over S$1 million across both B2B and B2C arenas. Managed five accounts at any one time. Founding member.My stake in Omnifluence was bought out when I left in Dec 2015 to pursue startup co-founder life.• Planned and executed the DBS BusinessClass programme, an initiative by DBS Bank to engage the startup and SME community. Served as Community Manager of the DBS BusinessClass Mobile App. Executed key events such as The Bay Area Series and the Disrupt @ The Bay series. The BusinessClass App won a slew of awards, including Gold for the "Best Use of Social Platform" category at the Mob-Ex Awards 2015 and the "Asian Innovation Award 2014".• Drove the Xperia Test-Drive initiative for Sony Mobile - won a Silver in the category of "Best Use of Social Media for PR" at the PR Awards 2014, and was a finalist in the category of "Best Use of Co-Creation / Crowd-sourcing" at the Loyalty & Engagement Awards 2014• Led and executed a Whole-of-Gov social media crisis simulation exercise for Ministry of Communications and Information (MCI) which involved nine government agencies, as well as policy-delivery workshops using a social media simulation platform, for Civil Service College (CSC)• Conducted social media monitoring for crises with in-depth analysis of findings for clients such as Neptune Orient Lines (NOL) and Sembcorp Industries• Devised digital strategies for clients such as Ministry of Home Affairs (MHA) and Energy Market Authority (EMA)• Crafted social media policies and governance documents for clients such as Health Sciences Authority (HSA) and Sembcorp • Performed a social brand audit for SPRING Singapore• Managed the Sony Digital Imaging Blog, illuminate! and a community of photography enthusiasts to provide fully user-generated content• Managed a content-generating project for the Sony Alpha Portal – specifically for the Alpha Accessories and Camera Apps sections

The Commissioned was admitted into the second class of Silicon Valley-based accelerator NFX Guild. I volunteered to take on this startup role pro-bono, on top of my existing dual roles at Daylight Partnership and Omnifluence, as I wanted to learn about growth at a start-up.• Achieved artist community growth targets 4 months ahead of set deadlines and exceeded targets by 10%. Growth was 100% organic.• Executed a Twitter engagement project addressing Vanity Fair's The New Establishment Summit 2015 - earned favourites from prominent Silicon Valley entrepreneurs such as Meredith Perry (Founder of Ubeam), Tony Fadell (launched the iPod, Founder of Nest Labs), Shane Smith (Founder of VICE), Marc Andreessen (Co-Founder of Andreessen Horowitz) amongst others.

Singapore, Sg, Sg

Assisted editor in areas such as Content Strategy and Development, Content Architecture. I also dipped my hands into prototype and wireframe development and testing.Accounts serviced include: MCYS (Ministry of Community Development, Youth and Sports), MOE (Ministry of Education), MEWR (Ministry of the Environment and Water Resources), Astraenza Global, Challenge (Singapore Public Service), IDA (Infocomm Development Authority), SGEM (Speak Good English Movement), EnterpriseOne, CPF (Central Provident Fund).

Paris, Fr

Aided my Account Manager in the company's cross-media communication projects, being actively involved in media pitching, monitoring and social media developments.Accounts serviced include: Discovery Networks, Martell (Pernod Ricard), Imedeen and Whisper (Procter & Gamble).

During my three month stint in VIP Magazine, a Singapore-based men's lifestyle magazine licensed from Playboy, USA, I assisted my editor on the coordination of photoshoots and the planning of the magazine's monthly themes. I also undertook the research and writing of articles, covering topics ranging from food, technology, fashion, personality to events.

Singapore, Sg

During my six month internship with Bates 141, I was attached to three separate teams, to both the Account Servicing and Consumer PR team for five months, and to the Copywriting team for one month. Account Servicing: I assisted the Senior Account Executive in liaising with clients such as Hewlett-Packard, Shell and Power Seraya, ensuring ideas were communicated and creative deadlines were met. Consumer PR: I supported the Account Manager on several accounts; Ben & Jerry's, Puma, Sunsilk and Vivocity. I undertook tasks such as the planning and coordination of media events, media pitching, monitoring as well as the writing of press releases and event invites.Copywriting: Supported a Senior Copywriter on accounts and pitches such as Hewlett Packard and The Effie Awards, engaging in brainstorming sessions and writing copy.

Bachelor Of Arts (Merit), Sociology

Diploma With Merit, Mass Communication