Kristine Angell Email and Phone Number

I started Hopscotch Labs to help clients leverage human experiences to build better products and services. The firm is expanding the use of workshops to foster design opportunities through targeted engagements with your customers. Based in San Diego, Calif., Hopscotch Labs utilizes Human Centered Design Research to foster team conversations on product strategy, website usability (UX) and customer experience. Hopscotch helps companies harness customer behavior to build significant improvements to their core business and product offerings by uncovering hidden opportunities through conversations and research engagements with their customers.As the firm principal and lead researcher, I am proud of the work we've accomplished. One of our big loves is civic-tech and innovation. We have been fortunate to work on the following civic projects:- Get it Done app reporting, helping to define stakeholder and user needs for post app use—the reporting aspect.- SanDiego.gov, completing all community engagement research, web strategy and usability testing for the City of San Diego website redesign. Winner of Govtech's Best of the Web Award.

A volunteer group of designers, researchers, writers, and videographers actively engaged in understanding and designing for the challenges of small businesses during pandemics and other disasters.

Instruction:- Human factors related to physical, cognitive and emotion- Observational research methods- Incorporating research into designInstitutional goals:- Helping to build design research program to support student's learning, career advancement, and effective design practice.

I developed, launched and sold a meeting and collaboration venue in San Diego's East Village. This was a great opportunity to build from the insight up; to see how insights can transform a group of friends into entrepreneurs; to learn what it takes to build a new business, find those customers, and find a buyer. As one of three partners, I was initially responsible for financial modeling, negotiating a lease, designing and building out the space. Once we opened I transitioned into sales and event management.

I led the team to develop new product and design innovations, uncovering opportunity through research and defining strategy for the approach in consumer and medical spaces. - Lead researcher, strategist- Team mentorship

Developed innovative solutions for business needs and new audience development to create growth opportunities for the Goodman Theatre. Through collaboration with strategic decision-makers, cross-functional teams and industry leaders I worked to discover and evaluate unmet needs, important trends, and new opportunities for long-term engagements.

Developing the framework and organizational structure for long-term success of a local chapter of the Service Design Network.

2012BetterAt, IL- Rapid experience prototyping of interaction platform with digital and analog prototypes- Experience and organizational offerings design research- Developed and moderated 5 workshops with teens over 2 months- Completed insight analysis documentsWrigley, IL- Various ethnographic research activities2010Omhu, NY- Developed baby boomer market research for Omhu’s web interface and product development efforts- Documented and analyzed baby boomer’s web and interactive media experiences- Identified and bench-marked new models of retail and social environments with a focus on interactive spaces- Supported product development with research on sizing and physical limitations of an aging and declining body- Developed firm’s understanding of the toll aging takes on cognitive, social and emotional functions- Provided market landscape analysisM Collaborative, TX- Completed discovery intercept interviews Gries Architecture, WI- Provided marketing and business strategies to improve market positioning2009 IIT Institute of Design, IL - Developed health care technology research- Conducted industry research in robotics, medical and emerging technology- Wrote and tested qualitative research protocol2008:- Interior design firm website- Annual report- Identity systemOther:- Presentations- Identity systems- Websites- BrochuresSpecialtiesEthnographic qualitative research; rapid experience modeling; usability studies (UX) and wire framing; trend forecasting; platform and scenario planning, strategic project planning; digital and physical prototyping; design analysis; human factors including cognitive, physical, social, and cultural; behavioral and heuristic testing; workshop design and moderation; communication design; observation; business plan development; and new business opportunity development.

Client categories include: Consumer Packaged Goods, Food & Beverage Equipment, Emerging Markets Product Development- Developed market research with a focus on the user to qualify design activities.- Designed and led consumer workshops to co-create new products and study behaviors associated with identified user needs and activities; included client participation in research- Generated culturally-relevant product positioning strategies for localized Indian and Chinese market expansion by global food and beverage brand- Conducted qualitative international field research in Delhi, Mumbai, Shanghai and Guangzhou with local vendors and consumers to identify relevant themes and behaviors, followed by deep data analysis and strategic positioning recommendations.- Analyzed consumer validation data for executive level briefing- Led qualitative research planning and participant recruiting efforts- Developed personas and video use cases to inform design- Wrote discussion guides, scripts and screening questionnaires- Writing support for HBR.com articles

Indesit Advanced Design Lab:Initially brought in to do light research and design development for future kitchen appliances; I went beyond the brief to develop much needed research translation, design strategy and product positioning.- Developed scenario models for future kitchen appliances- Provided analysis on current materials, trends, technology, culture and their potential impact on the client 5 and 20 years out- Crafted strategy and brand alignment documents- Designed and prototyped conceptual appliances resulting in a show at Eurococina 2010- Developed prototypes in accordance with human factors and ergonomics

Researched robotics, technology, and human movements in health care environments.

I was in charge of all collateral, advertising, web—the visual face of the company. I led the company through rebranding itself; and did the subsequent design and advertising launch. I designed and produced four websites and the supportive wire framing, usability metrics and file framework. I edited and compiled 60 proposal books annually; and created presentations for pitches, professional conferences and internal workshops. I worked closely with IT to develop databases for client contacts, projects and interoffice templates to increase workflow and eliminate human error in the data. I helped identify and position the firm to take advantage of niche market segments within health care and education architecture.• Managed and hired interns and vendors• Developed department budget• Developed interoffice databases and project documentation process

Taught design layout process and concepts via Quark XPress and Adobe InDesign.

I co-chaired the AIGA/NY Mentoring Program for three years. I focused on pair relationships through group projects and pair management. I used an intimate and open management style to facilitate program ownership and pair relationships.• Responsibilities included: Program promotion and outreach; mentor recruitment and retention; event planning, promotion and implementation; budget management; accountability to AIGA/NY board of directors, program partner (NYC Department of Education).• Mentor/Mentee Management: planned and coordinated mentor/mentee recruitment, pairing and retention—included interviews, orientation, training; managed pair relationships; created management system for recruitment and pair accountability.• Annual Group Creative Projects: organized, planned and directed educational projects; included preparing materials, presentations for 3-6 meetings; recruiting sponsors; sourcing locations; securing, directing volunteers, event photographers, and promotion.• Developed budget; identified and worked with sponsors; worked closely with board of directors on local and national initiatives

Designed magazines, advertisements, websites, and marketing communications for universities, non-profits, consumer products.

Graphic Design: annual reports, websites, environmental design