Led the organization’s strategic planning and financial management and significantly increased funding by 50% through effective fundraising and budgeting strategiesForged strategic partnerships with external companies and educational institutionsBoosted event attendance and engagement through collaborative event marketing and community outreachMarketing Project Lead - A Taste of KoreaLed a marketing campaign to promote Korean cuisines, collaborating with a local food company to secure sponsorship and enhance cultural exposure on campus.Designed and executed a one-day cultural event that attracted over 300 attendees, utilizing strategic digital and print marketing tactics to maximize reach and engagement.Managed a team of volunteers to facilitate event logistics, ensuring smooth execution and positive guest experiences, reflected in a 95% satisfaction rate on post-event surveys.Marketing Strategist & Staff Coordinator - Saero Signal PartyPartnered with Lotte Company to design and execute the “Saero Signal Party,” a strategic initiative to increase student engagement and foster inter-collegiate relationshipsDeveloped a comprehensive marketing plan that leveraged both digital and traditional media to target college students across multiple institutions, significantly boosting event visibility and attracting over 300 attendeesDirected a team from the UKAL club in the planning and operational phases, emphasizing team collaboration and effective communication to ensure alignment with marketing objectives

Managed the club's budget and Tracked all income and expenses to ensure financial stability and transparencySuccessfully organized, led multiple fundraising campaigns and increased club funds by 25%Collaborated with other institutions and clubs to plan and execute events and ensured all financial aspects were properly managedEstablished, maintained relationships with sponsors and negotiated agreements that benefited both the club and sponsors

Developed and implemented targeted social media marketing strategies across multiple platforms, achieving a 30% increase in sales volume within a two-month period.Engaged directly with customers through social media channels, resolving issues and maintaining customer satisfaction rate of over 90%.Led coordination and management of major conference exhibition booths for ISMST, which included set up, multimedia presentations, and direct customer engagement, increasing booth traffic by 25%.Performed product demonstrations that were strategically crafted to highlight features and benefits, directly contributing to noticeable increase in on-site sales.

Trained in advanced assembly techniques and quality assurance, leveraging economic principles to optimize production processes and enhance cost-efficiency, reducing waste by 15%.Supported strategic decision-making by providing detailed reports and presentations on product performance and market opportunities, aiding the management team in aligning product developments with market demands.Facilitated cross-departmental collaboration, enhancing communication and project alignment between technical teams and business management, contributing to an integrated approach in product development and marketing.