Kang Liu Email & Phone Number

中国 上海市

运动创新内容与平台产品负责人• 商业与产品战略分析:主导对“游戏化健身”/“体感游戏”行业的深入剖析，寻找市场机会和产品定位• 战略用研与产品创新探索:筹建“运动创新研究中心”，参考运动与锻炼心理学、动机理论、乐趣、沉浸感等理论框架，对用户的“潜意识”进行深入分析，挖掘蓝海市场的创新机会，并指导产品设计• 组织和深度参与用户研究、硬件产品设计、游戏内容、体感引擎的设计和研发工作• VR 健身产品研究:对 VR 设备的运动与健身场景展开深入研究，并尝试立项 VR 运动内容产品

Beijing, China

[ Responsibilities ]• Business innovations, complex product designs with AR / algo / hardware, global education industry insights.• Responsible for business analysis and strategic planning, conceived roadmaps for biz, product & tech plans.• Assessed and integrated innovative technologies across ByteDance, drove for product implementations.• Built complete product, teaching staff and R&D teams, formulated product procedures.[ Performance & Results ]• 0 to 1, designed and subsequently launched GGL Writing Class with smart writing pad + real-time reviews by AI algorithms, becoming an iconic disruptive educational product from ByteDance EDU.• Launched GGL for overseas Chinese and made localization adjustments. Along with product explorations of GGL overseas non-Chinese market, combing up-to-date domestic educational policies, conceived an innovative educational product BP combing with AR, gamification, IP & hardware to aim at global market, and acquired 1st out of 200 in ByteDance EDU angel innovation contest.

Shenzhen & Hong Kong

Dive+ is the largest diving APP worldwide, providing divers with SNS & tool services, with most active users located in Europe, North America & South East Asia[ Responsibilities ]• Product 0 to 1: Starting from conception, wrote business proposals, created MVP with co-founders, achieved Product-Market Fit, and introduced equity investments. Lead company of 13 employees, in 2 years, to build Dive+ as the largest app in diving industry worldwide.• Responsible for product planning for Dive+, facilitated team execution from roadmap to reality, iterated products. Held meetings for strategic & business goal discussions, and decision making process.• Responsible for product growth: based on Growth Hacking methodologies, using product, ops, tech, to enhance growth performance in each stage of AARRR cycle.• Responsible for fund-raising: business model refinement, discussions with potential investors, due diligence, etc.• Participated in goal setting and execution for product operational team. Participated in business developments.[ Performance & Results ]• Product covered diver users in 238 countries, with 83% users abroad. 90% of new users from organic growth.• Ranked 1st in AppStore Sport category in Taiwan, HK, Fiji, Palau, Maldives, and other markets. User rating of 4.7• Product penetration among active divers: 40% in China, 70% for instructors; 15% worldwide. • 7m monthly app launches, 120k MAU, 6.2m UGC contents, with 100k+ daily processes of underwater footages.

Changsha And Beijing

• [Vijos] Velocious Informatics Judge Online System - largest learning platform for Olympiad in Informatics participants in China. Link: http://www.vijos.org (used to be http://www.vijos.cn)• Acted as Founder, Honorary President & Chief Administrator.• Initiated the non-profit project and developed the open-source judge online system.• Lead operation team of 10+ selected capable administrators from well-known high schools and universities across China. • Helped to train 1,000+ high school students to gain competition qualifications to be admitted by top universities (till 2007).• Held competitions across Greater China / 50,000 sign-ups / 400 schools’ cooperation (till 2007).• Awarded silver medal of China Adolescents Science & Technology Innovation Contest and China Youth Science and Technology Innovation Award.

Hong Kong

• [APAC] - APAC regional product management for Hotels.com; initiated new features based on specific needs of Asia Pacific customers and regional stakeholders; facilitated remotely and on-site for quality product implementation and delivery. • [Mobile/SEA/Speed] - Strived for and focused strategically on mobile, South East Asia and speed improvement.• [Data-Driven] - Embraced test & learn approach and practiced Multivariate Testing.• [Product Optimization] - Responsible for APAC regional site optimization, including funnel & data analysis, opportunity identification, daily dashboard monitoring, issue & outage investigations.

Shenzhen, Guangdong, China

• [Sprint PO] - Acted as small sprint product owner for 云试听·企鹅 (Tencent Video TV); created & maintained small sprint product backlog; refined stories; participated in roadmap making to help product succeed in the market.• [Data-Driven] - Initiated and drove test & learn culture; built A/B testing framework and optimized product based on data and tests.• [Customer Engagement] - Listened to voice of customers; maintained feedback mechanism & FAQ; conducted and assisted usability & phone call interviews w/ UX team.• [OTT Integration] - Responsible for non-video product integration on OTT platform, also as product owner of QQ Music TV (old version).• [Tencent Anniversary Gift] - Proposed the concept and lead team of product managers, UX & modeling designers to create the Tencent anniversary gift - 'Ten Cent / 十分' stamp. Presented to Pony Ma and executives on behalf.

Beijing And Shenzhen

• [Competitor Analysis], [User Research] - In-depth analysis of 10 leading LBS social network apps for strangers, in aspects of primary features, information architecture, user behaviors & business model; qualitative & quantitative user research including on-site user interview, persona creation & questionnaire survey.• [UX], [Demo] - Functional designed & wire-framed prototype of an 2nd-degree-connection-based SNS for strangers.• [Methodology] - Study of Customer Development, Data-Driven Analytics, Pirate Metrics (AARRR) & Lean Startup.

Beijing City, China

• [VeryFastVPN] is (was) a fast-growing, well-known VPN provider in Greater China; 500,000+ users with stable growth; Provided worldwide 50+ VPN servers; Impressive profits and business ROI.• [Start-up] Acted as primary founder of team of 3, mostly took part in business modeling, user research, user experience design, development, data analysis & site optimization, etc; Initiated marketing campaigns and built commission network with marketing co-founder.• [Product Evolution] Cross-platform on PC desktop / iOS mobile devices and lite-packages for Mac & Android devices. Total 27 product versions with Chinese and English bilingual support.► Acquired users and business partners from zero - achieved 500,000 sign-ups, 5,000 paid users, 10,000 MAU and 25 commission agents.

Lodz, Lodz District, Poland

• [Dev] Participated in Android app implementation for VoIP solutions.

中国 北京市区

• [Product Management] - Participated in product management for Microsoft Pinyin IME 2010.• [Data Analysis] - Extracted data from user behaviors to statistically analyze product usage, input frequency of word candidates, downloads, social popularity and relevant public opinions to monitor abnormalities; Managed internal reports.• [User Research] - Conducted user interviews and usability tests for split-screen IME; Completed use cases and prototype designs based on personas for Sina Special Version; Coordinated external business negotiations.• [Content Dev] - Processed English & words and emoticons; Led filtering, sorting and formatting work.

中国 北京市区

• [Front-End Dev] [UX] - Designed Web & RIA high-fidelity prototypes based on storyboards and wireframes for clients like Disney/eBay/AOL/BestBuy/Salesforce/TopCoder, etc.► 8 different deliverables received first prizes and were accepted by clients; Awarded title of TopCoder Designer of the Month.

Master Of Science (M.Sc.), Computer Science

Artificial intelligence, machine learning & information retrieval system design (crawlers) Information Security and Intelligent.

Bachelor Of Science (B.Sc.), Computer Science

Acvanced Engineering School, Beihang University, CHINA