Kang Lu Email & Phone Number

Abingdon, England, United Kingdom

Proactively drive revenue and market growth for the Small Molecules Business Unit via leading strategic and cross-functional digital marketing campaigns.

Abingdon, England, United Kingdom

Founder of a start-up company in the e-commerce retail of freshwater pearl jewellery in the UK market.Successfully designed and created the brand of Honey Papaya Pearls.Utilised digital marketing tools including social media marketing, PPC (Google and Facebook Ads) and SEO to reach a broad customer base and built strong relationships with customers.Successfully managed a large merchandise mix, including 5 main jewellery categories, over 20 fashion lines, 253individual styles, and 351 active items.Demonstrated leadership and outstanding achievement in a global sales and marketing context for the business,including: strategy design and implementation, market analysis, sales, and volume planning/forecasting, inventory management, etc.Established the full supply chain for the business. Built strong relationships with business partners and suppliersin China for the supply and logistics of raw materials.Created the e-commerce website: www.honeypapaya.com. Customised and broadened website functionalitieswith a modern and sleek website design and better user experience.Achieved sales target and optimised inventory turnover with a profit margin of 54%, through robust data analysisand extensive marketing efforts.Achieved 100% customer satisfaction with outstanding product quality and customer service

Coventry, United Kingdom

Worked on a project for product innovation team at Jaguar Land Rover. Using existing strategic framework by Jaguar Land Rover to identify how value innovation could be achieved in China.

Coventry, United Kingdom

Successfully completed a project for Delphi Product and Service Solutions (DPSS) by exploring strategic options for the company to expand its distribution networks in India market. Project scope included:• Identified the trend/future of the distribution networks for India aftermarket.• Identified key players in the distribution channels for DPSS.• Identified the major elements for DPSS to penetrate into the key aftermarket distribution channel.• Developed value proposition for DPSS for sustainable competitiveness.

Beijing

Achieved year-on-year increase in sales performance through improved execution of sales strategies, and precise analysis of the complex and fast-changing China automotive industry and market.Initiated a stock clearance project in Northern region of China. Lowered the stock level across the region.Analysed regional market environment on monthly basis for thorough strategic review; environmental and capability analysis included: comprehensive regional market analysis, competitor and segmentation analysis.Developed and implemented integral regional sales strategy based on corporate strategy.Established a process for regional sales planning, target setting and sales performance forecasting in accordance with sales strategy.Managed the regional dealer network through regular assessment of dealer KPIs.Optimized inventory/stock level by vehicle allocation and distribution.Conducted integral planning for production order. Improved efficiency of production and logistics pipeline planning.Main responsibilities include:1. Regional market and sales performance analysis, competitor analysis on regular basis;2. Regional strategy construction, implementation and budget control;3. Regional sales target planning, target setting and sales performance forecasting;4. Inventory/stock management; vehicle allocation and distribution;5. Production order allocation; DMS system management

Shanghai

Initiated and conducted Integrated Sales Planning (ISP) and monthly rolling plan setting for overall product portfolio on a national level by product line.Collaborated with the Chrysler LLC sales operations for monthly target planning and performance analysis.Analysed national sales performance on regular basis to improve implementation of national sales policies.Liaised between the manufacturing and logistics teams to maximise pipeline planning.Managed production order, including configuration setting for new launching models.Main responsibilities include:1.Integrated sales planning (ISP), monthly rolling plan setting;2.Sales performance analysis;3.Inventory management;4. Production order management;5. Sales system (SAP) Master Data Maintenance.

Master Of Business Administration (Mba), Business Administration And Management, General, Wbs Scholar For Academic And Professional Excellence

Key Modules: Strategic Thinking: Strategic evaluation analysis; Strategic Marketing; Strategy and Practise; Corporate Governance.

Master Of Arts (M.A.), Linguistics

Activities and Societies: Volunteer for 2008 Beijing Olympic GamesReceived full scholarship for academic excellence.

Bachelor Of Arts (B.A.), English Language And Literature/Letters