Kang Zhang Email & Phone Number

Brookline, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

-Manage and oversee paid search channels (Google Ads, Microsoft Advertising, Baidu SEM), display/retargeting channels, and paid social channels (Facebook, TikTok). Handle overall channel strategy as well as day-to-day campaigns, result optimizations, and reporting.-Manage metasearch advertising (Kayak, Skyscanner, jetCost). Build bid models for travel compare ads placements to optimize CPA and ROAS through a heavily data-driven approach.- Manage paid media budget spending using automated tools (funnel, AppsFlyer). Report channel/campaign performance in both granular and holistic levels. Monthly marketing spend forecast

Waltham, Ma, Us

-Manage and oversee paid marketing channels including social media ads (WeChat, Weibo and Today’s Headline), paid search (Baidu SEM) and display ads across China-US market. -Manage testing and optimization for paid digital marketing channels among different targeting groups, landing pages and ads creatives.-Create video concept and oversee video production for branding videos targeting young Chinese audience. Created 3 viral videos with over 5M views each and gained over 2k incremental sales through video content. -Develop and strategize marketing campaign and content plan for Chinese-speaking market which contributes 30% of the business.

Waltham, Ma, Us

-Brought in valuable marketing partners that enabled StudentUniverse to be one of the first companies to market in WeChat advertising in North America. Initiated campaigns in online marketing channels (Baidu SEM and Infeed Ads, Programmatic Ads vendors) for the company to keep the Chinese market engaged and growing.-Developed and strategized marketing campaigns through both organic (email, site banner, organic social) and paid channels (social ads) targeting Chinese international students in English-speaking countries.-Created email automation solutions for Chinese speaking customers.

Waltham, Ma, Us

-Developed a fast turnaround sales system to convert leads into sales by getting back to the clients in a timely basis. -Increased rapidly in operating income and have become the first member to reach Tier 4 ($200K) among all junior team members.-Proven success in account management and client satisfaction. Established happy relationships with organizations that have brought massive return business and referral clients.-Found and converted new group travel businesses in foreign origination markets, especially Chinese market.

Waltham, Ma, Us

-Maintained Weibo and Wechat accounts, boosting followers for both channels. -Drew traffic to the website utilizing Weibo Advertisement posts and Wechat content. During that time, Weibo became one of top 10 traffic resources for the whole site. -Implemented online and offline campaigns for Chinese New Year, Emirates Free Tickets Giveaway and Spring Sales for Asia. -Visited university campuses across the country and attended China Education Expo, representing the company and raising the brand awareness among international students. Detected partners including study aboard agencies and Chinese student associations.

-Managed three social media sites, posting 4-6/day for start-up company blending cutting-edge social media job search strategies with traditional methods to help college students/recent graduates launch their careers

- Wrote scripts and edited video clips for a program introducing health insurance policy in China rural area- Interviewed famous folk singer Zuying Song and songwriter Xiao Chong for special TV series to raise the awareness of intellectual property right protection in China

- Designed the debut for New Product Launch Event of Lenovo E Surfing Phone; let the Lenovo E Surfing Phone fly onto the stage with a balloon to match with the Chinese name of the cell phone

Master Of Arts (M.A.), Communication Management

Bachelor Of Business Administration (B.B.A.), E-Commerce Engineering With Law

Bachelor Of Science (Eng), E-Commerce Engineering With Law