Kani Dang Email & Phone Number

Denver, CO, US

London, London, GB

• Partner with clients Senior Marketing Leadership and CMOs to deliver on key OKRs such as improved ROAS and more efficient CAC; results include:o Increased lead volume 11X within 6 months, decreased cost per lead by 56%.
• Serve as co-lead for an internal DEI employee resource group across the US and Canada, while assisting global efforts in increasing DEI awareness in EMEA and APAC to ensure a cohesive brand strategy and internal.

London, London, GB

• Brainlabs is the leading digital marketing agency in the UK, US, South America, Canada, Spain and APAC with a test-and-learn approach to growing businesses. Led by experimentation and data, we’re experts in paid.
• Serve as Paid Social + Audience Strategy client lead for Enterprise level accounts in Tech, CPG and Real Estate to oversee all social activations with the cross-channel team. Clients include Cloudflare, Jones Lang.
• Support and coach social team talent in the implementations of media plans as well as indirect managees utilizing a strengths-based coaching approach
• Participate in new business pitches for both B2B & B2C, cross-sells and internal marketing effortsTools used: Funnel.io, Google Data Studio, AdRules, DCM/ Google Campaign Manager, GWI, Canvas8

Dallas, Texas, US

Managed and optimized a $6M budget in digital advertising for optimal ROAS.Provided strategic counsel to fulfill the hiring pipeline 2 months ahead of pace.Expanded into 3 additional markets with minimal marketing expenditure.Tools used: Adverity, Domo

Dallas, Texas, US

• Advanced a data and insights-driven digital marketing strategy across the end-to-end consumer journey, with a focus on audience building, qualified lead generation, lead nurturing and acquisition
• Developed prospecting and retargeting marketing intent; managed strategy execution and testing through multiple teams across 7 digital channels, including paid social & organic social, content/SEO, display, SEM/PPC.
• Defined the KPI framework, manage marketing P&L; integrate analysis, measurement and segmentation approach well as develop annual, quarterly, and monthly KPIs & budget based on company lead generation metric to support.
• Delivered 107.5% annual lead gen & cost per lead goals in 2019, and 134% in 2020 through rapid market expansion with 4 new markets successfully launched within 90 days despite COVID-19’s impact2019 Marketing lead.

• Implemented strategic plan to grow social media audience for WV Holdings global brand portfolio with 805k+ followers
• Created and curated compelling digital content resulting in $2.24M in social media revenue in 2017
• Monitored online conversations to build brand visibility for 501c3 nonprofit partner’s fundraising initiatives, global training events, new promotions and new product launches across all brandsTools used: Sprinklr.

• Manage daily operations including cashflow and inventory management; oversee quality control as well as product and event sales
• Assist with marketing initiatives and social media content
• Act as liaison between the field, industry reps and regional game producers

• Conducted competitive research, assessed appropriate target segments and analyzed business processes
• Managed client’s branding presence resulting in a 75% year over year increase in online media mentions
• Developed strategic marketing plans to secure capital from angel investors and enhance the marketing funnel

Allen, Texas, US

• Led digital strategy, content marketing, inbound marketing, vendor management, & public relations to scale Microsoft licensing revenue up 149% from 2013-2014 and 210% from 2014-2015
• Managed Microsoft Partner Network funds to offset 80% of FY14-FY15 marketing & deployment expenditure
• Supervised employee relations, internal communications, recruiting and new hire onboarding processes

Indianapolis, IN, US

• Performed advertising and public relations audit for Dow AgroSciences’ certified suppliers
• Landed media coverage on Denton Chronicle and local Dallas Fort Worth consumer blogger network
• Secured 2.7x increase in social engagement during Spring 2014 sales period

Addison, Texas, US

• Assisted with copywriting for Stream Realty Partners, Stream Data Centers and SouthStar communities
• Managed public relations campaigns and social media communities for Nunez agency and clients’ accounts
• Supported crisis management for Naturalizer, Naya Shoes and Jack Black Grooming ProductsSocial Media & Publishing programs used: HootSuite, RightIntel, HubSpot, LinkedIn Ads

Chicago, IL, US

• Assisted with community outreach efforts for PetSmart, PetSmart Charities, MetroPCS and On the Border
• Performed competitive research and tracked emerging industry trends for Cisco, PetSmart, Crème of Nature, Pier1 Imports and Texas Instruments Corporate
• Monitored clients' social media real time activity including digital media presence and online mentionsSocial Media & National Coverage monitoring programs used: Buddy Media, HootSuite, Cision, Radian6

• Developed press releases, articles targeted to agents, credit unions and community banks for Transamerica FSG’s bi-annual Pyramid Press newsletter
• Assisted with project management of creative jobs, such as brochures and collateral pieces for agents & clients; and content editing for FSG's beta B2B website
• Brainstormed campaign concepts to promote Transamerica FSG group's image at industry trade shows

• Executed primary consumer research for market segmentation, market trends and brand awareness
• Developed an in-depth marketing strategy and campaign to increase Fox Sports Southwest viewership, expand audience base, and generate Dallas Stars brand awareness
• Proposed marketing strategy concepts and implementation using traditional, digital and interactive channels including television and radio advertisement spots

Dallas, TX, US

• Assisted with brand management among different portfolio companies including advertising campaigns for a community hospital and a commercial real estate developer
• Supported client projects by assisting with branding activities and researching leads database
• Researched and drafted an internal marketing plan for possible new social media service

Bachelor Of Business Administration (Bba), Marketing

Master Of Business Administration (Mba), Marketing

Associate Of Applied Sciences, Business

High School Diploma, German

Junior High, English