Currently, I am working as a Founder/ Director in Vacha; leading the key accounts of the company, and a team of 10+ Strategic communication professionals. As a creative intrapreneur within the company I am responsible for crafting creative communication and campaigns for our stakeholders, manage designing thinking strategies and execute unique ideation. Constantly aiming to push the boundaries of what is creatively possible in this burgeoning field. We work with Companies to improve Culture, attract & retain Millennials and build a stronger emotional connection to the Brand. Our strength is we BELIEVE in collaboration and receiving through giving, which is why we put it in our name!!

Kooyal makes the world of business more efficient by providing powerful suite of digital products. We are on a mission to make the world a better place for everyone.

Advised in Incubation for unique strategy to fight against COVID19 STRATEGY TO CONTAIN THE VIRUSGRAM YODDHA COMMITTEESThe committee was ordered to monitor, prevent inflow to village and reject the persons fleeing the city to the villages. Movement registers were issued to every village and the inflow outflow of people for emergencies and supply of essential services only were allowed.EXTENSIVE IECA massive IEC campaign was started on day one when the first COVID-19 patient arrived from Wuhan in Kerala and media started flashing the newsThe Homepathy Arsenic arb bottles were distributed to the tune of 23 lakh bottles in a month’s time through the extensive network of Government Ayurvedic stores and through extensive IES.INTENSIVE CAPACITY BUILDINGDuring the lock down, intensive capacity building of the health staff was undertaken online through Zoom and the staff was trained on various aspects of prevention, personal protection, and later on sample collection and testing.ONLINE CALL CENTERDistrict control room was established and a helpline numbers was announced for the rural public to report on people with COVID-19 symptoms, lockdown violations, mental harassment issues, PDS supplies, and shelter home difficulties.MOBILE TESTING VANA first or its kind initiative in Gujarat with a sealed cubicle was designed and ambulatory van was launched in record time to enable faster collection of samples and declare results on a timely basis. This mobile van was an originally a Science for you van of the education department which was converted for COVID-19 purpose.SPECIAL INITIATIVE DPA CARE MOBILE APPDevelopment of Mobile Application to keep people informed as well as taking their health status and help needed through DPA-Care Application.

• In charge officer of Five District ( Dwarka, Rajkot, Junagadh, Gir- Somnath, Porbandar,Diu)• Official Spokes person of Govt of India• Had covered more than 1800 villages of Gujarat and published success stories in50+newspapers till now.• Had Headed and successfully done Health Campaigns in Minority areas of Gujarat.• Collaborated with the UN bodies like UNICEF, WHO and UNDP for Health• Campaigns.• Headed team of Digital Media, and got the verified account badge for twitter, the• only one Verified account of Central government Gujarat office. (Handle Name :• dfpgujarat)• One of the founder member, and advisor of DD News’s Social Media News Bulletin.• Worked as Nodal Officer for various Ministries• Worked as Nodal officer for MoHRD had delivered lectures in IIM,IIT, Central• university of Gujarat (August 201 to October 2017)• Worked as Nodal Officer for Ministry of Health for Mission Indradhnush Campaign (December 2017)• Worked as Election Observer (Publicity) for Gujarat state elections. (November 2017)• Worked as Nodal officer for Ministry of Agriculture and Media Manager for SOIL Health Card Campaign (October 2017)• Working as Nodal Officer for Swachh Survekshan 2018 Campaign.

Designed a Magazine for Bhavan’s Convocation since 2013 and was launched byHonorable Governor of Gujarat & eminent personality Bhadrayu Vachrajani.Designed Brand Properties and conceptualized various innovative modules for Bhavance College Directed a documentary called “Colours of Faith”

Had provide Daily report to CMO, Gujarat on Digital Comments and Feedback.Managed Ministry of Ayush’s Digital presence for International Day of Yoga 2015Managed Digital Presence of 100 yrs of CES,Anand Oldest University of the Gujarat)Created and Managed Digital Media and Media Analysis for CM Gujarat.Managed and designed Social Media accounts of Political Parties.Digital Brand presence for Corporates and Individual.SEO Manager and Published content on more then 8000 + websites

Pach Mahotsav-Gujarat's First Mountain Festival, Organised by Gujarat Tourism Written ads for Gujarat Tourism which had received more than 50K views on digital media.Managed Panch Mahotsav (Gujarat Tourism) ,Heritage Tourism campaign for digital mediaF/B : https://www.facebook.com/PanchMahotsav/Twitter : https://twitter.com/panch_mahotsavJal Mahotsav - Asia's First Water Tourism Organised by MP Tourism, Govt of Madhya PradeshManaged Creative, visual and Digital Perception of these events.Execution of Creatives and content done with Gujarat and MP Govt.F/B : https://www.facebook.com/JalMahotsav/Twitter : https://twitter.com/JalMahotsav