Kannan Subramanian Email & Phone Number

Chennai, Tn, In

London Area, United Kingdom

Product Launches and Growth: Led the go-to-market strategy for multiple AR/VR products, from market research to post-launch performance analysis. Successfully launched Ulyx Stream, achieving 90% above target sales in the first quarter through targeted AR/VR-driven promotional tactics.Cross-Functional Collaboration: Worked closely with product development, design, and engineering teams to integrate marketing strategies seamlessly into the product lifecycle. Ensured that AR/VR features were marketed effectively, resulting in higher user adoption and customer satisfaction.Analytics and Optimization: Utilized advanced analytics tools to track the performance of AR/VR campaigns, providing actionable insights for continuous improvement. Optimized campaigns based on real-time data, leading to 75% improvement in conversion rates and ROI.Content Creation and Storytelling: Created compelling AR/VR content that told a brand’s story in an immersive and interactive way. Collaborated with creative teams to produce high-quality visuals and experiences that aligned with brand messaging and resonated with target audiences.Emerging Tech Trends: Stayed ahead of industry trends by continuously exploring new AR/VR technologies and platforms. Provided thought leadership on the integration of emerging tech into marketing strategies, positioning the company as a pioneer in the space.

Michigan, United States

Kerala, India

Strategic Planning & Execution: Developed and implemented comprehensive marketing strategies that aligned with business objectives, resulting in 20% growth in market share and 15% increase in revenue. Created data-driven plans that addressed both short-term and long-term goals.Market Research & Analysis: Conducted in-depth market research to identify emerging trends, customer needs, and competitive landscapes. Utilized insights to inform product positioning, messaging, and overall marketing strategies, ensuring a 25% improvement in competitive advantage.Campaign Management: Led end-to-end management of integrated marketing campaigns across digital, social, and traditional channels. Ensured all campaigns were on-brand, targeted, and optimized, leading to a 30% increase in engagement and 18% boost in conversion rates.Cross-Functional Collaboration: Collaborated closely with sales, product development, and creative teams to align marketing strategies with overall company objectives. Worked with these teams to develop go-to-market plans and ensure consistent messaging across all customer touchpoints, contributing to a 22% increase in team efficiency.Content Strategy & Creation: Developed and executed a content strategy that supported overall marketing goals. Managed the creation of high-impact content, including blogs, whitepapers, videos, and social media posts, resulting in a 35% increase in organic traffic and 28% boost in lead generation.Brand Management: Strengthened brand positioning by refining messaging, visual identity, and tone across all platforms. Implemented brand guidelines that ensured consistency in all marketing materials, contributing to a 40% increase in brand recognition and loyalty.Performance Tracking & Optimization: Monitored the effectiveness of marketing strategies through key performance indicators (KPIs) and metrics. Used data-driven insights to continuously optimize campaigns and reducing customer acquisition costs by 20%.