Way.com is the leading car ownership platform in the U.S., serving over 7 million car owners with a seamless and delightful digital experience. The company is dedicated to making car ownership more convenient, affordable, and enjoyable for all Americans. Through its innovative, tech-driven approach, Way.com connects users to top-rated local car services, saving them millions of dollars. The platform offers a comprehensive range of services, including parking, car washes, insurance, auto refinancing, garage rentals, roadside assistance, and more—providing a complete solution to enhance every aspect of car ownership.

Kannan is responsible for the overall Ecosystem Relationships & Growth Marketing of UST SmartOps™, an Intelligent Process Automation platform that helps enterprises reimagine their business processes to achieve hyper-scale efficiencies. He leads a team that drives demand & lead generation and is also responsible for Analyst, Advisor & Alliance relationships.

In this role, I lead the strategic global alliance ecosystem for the Product Engineering Services for Wipro.

I manage Wipro's Marketing to the industry influencer community for a broad spectrum of advanced technologies including Cloud, Blockchain, Artificial Intelligence, Intelligent Automation, PLM, Digital Workplace, SDx, R&D Services etc. I'm responsible for Wipro's competitive positioning in these areas among industry analysts.My responsibilities also include managing Wipro's brand presence in the industry analyst community, accurate representation of Wipro's overall competence to analysts through a wide medium of engagements including events, briefings, strategic advisories, etc. Cross-functional program management of requests for information (RFIs) and associated client reference-ability is another key aspect of my role.

Practice marketing for Enterprise Compute - solution marketing consultant for Datacentre and End user computing. Responsible for managing key account based marketing and business development including - NetApp, HP, RedKnee, NSN, Honeywell, United Health Group, Quest, Harman, Mindtree, Unisys, etc.

Process Integration Consultant for business critical Enterprise Applications Integration (EAI) solutions, for strategic global accounts. Led the team for successful integration of Warehouse management systems (WMS) to SAP. Champion for key automation initiatives for clients.