Digital Marketing Strategist
CurrentStrategic marketing consultant specialized in areas of digital marketing and customer experience.- Marketing research; monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues, providing reports of critical insights.- Strategy development, including business, marketing, and digital media plans.- Preparation of all company's visual and written content - including corporate website, newsletters, news releases, social media pages and posts, blog posts, social media ads, banner ads, promotional posters, invitations, menus, POS displays - to deliver a consistent brand image across all used channels of communication.- Planning and execution of all web, SEO/SEM, content marketing, social media, email and online advertising campaigns.- Production, editing and publishing of scheduled content (text, images, videos, HTML) through social channels, in a way that increases the visibility of the posts, creates engagement, generates customer value and long-term brand loyalty.