Kaori Sohma Email & Phone Number

New York, United States

Boston, Massachusetts, Us

As the agency’s Creative Director of Design/Production, I play a pivotal role in shaping innovative campaigns for globally recognized brands. My responsibilities include leadership, collaboration across the company, concept development, design direction, and creative solutions for complex creative assignments.

Clients: Dentsu, Intel, VICE, Kill 2 Birds, Loyal Kaspar, Sibling Rivery, Jelly, ESPN and more•Spearheaded design and art direction for enhancing brand visibility and consumer engagement through innovative campaign strategies•Collaborated with branding studios and agencies to deliver compelling visual narratives across multiple platforms•Directed end-to-end creative solutions for a diverse portfolio of projects, from concept to execution

Washington, Dc, Us

I lead the launch of branding and design direction for The Vox Channel, a multi-platform streaming service that showcases stories from Vox, The Verge, Eater, SB Nation, and more. I have built the foundation of the linear viewing experience by developing the design and animation system, the brand voice and visual language, and the promo campaign and show graphic packages.•Built the foundation of linear viewing experience by architecting and developing the design & animation system and brand attributions, then placing them according to uniquely curated programming.•Found and defined the brand voice, tone, and visual language. Worked on writing scripts, concepts, design direction, and animation for all delivery.•Solidified the toolkits for brand assets for better workflow.•Director, designer, animator, and editor for promo campaigns, stunts, and show graphic packages

New York City, Ny, Us

•Led creative and successfully launched 4 rebrands for 3 networks under NBCUniversal cable. •Oversaw and led the creative for over 100+ promotional campaigns and show packages during my time at NBCU.•Won multiple gold, silver and bronze by Promax Awards.•Helped to increase 51%+ viewership on Oxygen True Crime with the striking visual identity on the rebrand•Oversaw and managed the team of designers/animators, in and out of house, in the day-to-day production of inspiring design solutions and storytelling that serve the company’s strategic needs while maintaining brand consistency and meeting the SVP Creative’s vision. •Generated multiple ideas and design directions for a project and implemented those concepts through high-quality design and production, ensuring the design was in sync with the brand style guide and adhered to budgets.•Directed and oversaw live-action shoots.•Collaborated closely with digital and social teams/agencies. •Developed and maintained relationships with vendors.•Led, inspired, mentored and motivated the team.

New York City, Ny, Us

New York City, Ny, Us

Los Angeles, Ca, Us

•Led the design direction and production to launch the new brand Nickmom on Nickelodeon networks.•Collaborated closely with the writers, producers, online, production and marketing department.•Directed photo shoots to create a library of brand images and built promo toolkits and show packages. •The other responsibilities included day-to-day maintenance of the brand look, creating new promos by concepting, and developing a unique design approach by experimenting and expanding the brand while keeping the integrity of the baseline core concept of “mother funny” kids/mother culture.

The Lifelong Friendship Society is a design-driven, live-action, and post-production company that strives to define and shape our clients' brand essence.• Originally co-founded company, gaining unique work experience as a vendor. Responsibility included office management, client relationships, budget, executive producing, creative direction and hands-on production.• Built and managed creative teams, offering clear direction and timely feedback to ensure projects were completed on schedule and within budget.• Inspired and motivated creative teams while serving as the overall lead on significant engagements.• Directed all phases of creative work from conception to production, overseeing teams and utilizing CS applications and 3D software such as Cinema 4D, Maya, and 3D Max.• Conceptualized, designed, and executed multi-level campaigns for high-profile clients across various media platforms, including broadcast, music videos, web, cinema, interactive, and print.

New York, Us

Creative directed Hip Hop Honors show package design & promos, art directed and designed various projects

Graphic design, branding, broadcast and commercial direction and storytelling.Clients include : Anthropologie, TriBeCa Film Festival, Spin Magazine, Adidas, VH1, Teennick, Fuse, among other networks and various commercial, independent, and start up projects

The company was a small but highly active pioneering design studio for all kinds of moving media and design. Daily responsibilities included complete production with creative directing, executive producing, hands-on design, client relations, and office management.

New York, Us

•As part of 15 person creative team of designers and animators, the tasks included delivering show packages and promo spots from design to completion, including concepting ideas, storyboard, and animation.•Worked closely and collaboratively with creative directors and producers from On Air (Graphics & Promo), Off Air, and Online departments.•Led the team as a lead designer for multiple phases of channel rebrand in 2002, including new IDs, brand interstitials, menus, and a navigational messaging system.