- Led SEO strategy and execution for all web properties across 5 business categories, including updates, monitoring, and A/B testing for optimization.- Documented business needs and orchestrating the implementation of essential changes to fulfill those requirements with precision and efficiency. - Analysis of customer journey on website for suggesting data driven changes for better user experience- Performed monthly technical audits of websites to identify structural errors, code issues, content issues, and collaborated with the development team to resolve errors and conduct testing.- Collaborated with IT, support, and marketing teams to manage updates, resolve roadblocks, and prioritize backlog items in JIRA, while providing clear progress updates to business stakeholders.- Developed data visualization dashboards using Google Data Studio to showcase key web performance metrics, conversions, and provide stakeholders with comparative and actionable insights.- Keyword research for new products, categories & campaigns, and collaboration with content team for onsite SEO.- Implemented efficient tracking for navigation, buttons, hyperlinks, pixels, and paid campaigns using Google Tag Manager with tags, triggers, and variables, ensuring thorough testing and optimization.- Drove impactful results across complex initiatives by leveraging advanced SEO and digital marketing strategies to accelerate growth and performance.- Managed Google My Business store listings for all of Eastlink’s retail stores across Canada and continuous optimization for local SEO by adding new content & reputation management.- Collaboration with offshore media agencies for effective implementation of company’s paid advertising campaigns through various SEM channels and monitoring.

- Reviewed customers’ journey and suggested UI changes in the path of purchase for better user experience.- Real-time data insights and support for high-balance account security issues.

- Full SEO project execution for US based clients’ projects, and managed 8+ team members- Identified overall internet marketing and Search Engine Optimization strategy that had a measurable ROI- Complete website analysis with on page and off-page SEO workflow as per search engine algorithm trends- Developed, implemented, and analyzed keyword strategies and achieved rankings - Search engine friendly website architecture with interlinking for responsive sites- Use of advance segments, multi-channel contribution, filters, goals, custom reports, and more features in Google analytics for reporting, analysis and client queries- Successfully migrated the website from one domain to another, implementing a new design and reducing the number of pages while maintaining consistent rankings- Handled SEM campaigns including search, display & remarketing- Coordinated with offshore content writing agency, content research, plan and final content publishing