Kapil K. Email and Phone Number
Senior leader with proven track record in strategic marketing, sales & business development domain delivering optimal results and business value in fast-paced, growth-driven sectors like material handling equipments, construction equipment’s, earthmoving equipment’s, mining equipment’s and automotive industry for domestic and international markets.An impressive track record and hands-on experience with elite brands like JCB, Caterpillar, TIL and ISARC with proven ability to successfully increase efficiency, achieving benchmarks in work-life enhancement, developing people and establishing strong cross functional business relationships and driven by a passion for achieving high quality at work. Possess strong organizational, mentoring & relationship management skills while maintaining high standards of personal performance and professionalism with the ability to relate to people at any level of business and management with a demonstrated capacity of leadership and management. Throughout my multi-cultural & extensive career, I have successfully managed complex business functions / initiatives and achieved exceptional results, some of which include: Successfully launched and established material handling products in India, Nepal and Bhutan for JCB India Ltd and achieved 11% Market share in 3’ years span. Successfully launched and marketed mining products internationally i.e., India, USA, Australia and China. Catalytic in promoting and boosting sales of 3000+ units of construction equipment’s (backhoe loader, excavators, wheel loaders and compactors) with market share of 75% Increased market share of Caterpillar excavator range by 4%. Increased brand preference by 5% for Caterpillar. Increased customer satisfaction index from -3 to +77 % for Caterpillar. Experience of effectively handling team of 60+ dealer network. Successfully developed market and sold material handling range of products like rough terrain cranes, yard cranes, crawler cranes++ and reach stackers for TIL. Winner of Marketing Innovation Award – Caterpillar India andBest Employee Award – JCB India.
Kobelco Construction Equipment India
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Head Of Marketing And Sales PlanningKobelco Construction Equipment India May 2024 - Present -
Head Offline MarketingGainwell Cat Apr 2018 - Nov 2023Kolkata, West Bengal, India Expertise in crafting marketing strategy for domestic and international markets aiming at business development and high-volume sales with increased market share targeting various potential segments. Marketed and strengthened Gainwell Engineering brand Internationally, USA, Australia and China. Achieved YOY sales growth of 100% in Caterpillar excavator range of products. Successfully delivered contribution of 14.4% in overall sales volume. Increased customer satisfaction index from -3 % to 77 % Enhanced Caterpillar brand recognition by 4% Promoted, seeded and established SEM brand in India Successfully launched Lintec and Linnhoff (Singapore) brand in India Lead and got Gainwell Commonsales registered successfully in ICEMA India Construction Equipment Manufacturers Association. -
Agm Marketing - Construction And Material Handling EquipmentsJcb India Ltd. Apr 2016 - Mar 2018Mumbai, Maharashtra, India Conceptualized, launched and marketed material handling vertical in India with network of 60 dealers Developed and marketed new products (cranes, telehandlers, skid steer) in India and achieved market share of 11% in 3 years’ time frame. Catalytic in promoting and boosting sales of 3000+ units of construction equipment’s (backhoe loader, excavators, wheel loaders and compactors) with market share of 75% in assigned zones through structured sales and marketing programs like road shows, factory visits, customer connect programs, operator connect programs, Trade shows etc. Planned and executed various dealer conference, key account program along with yearly planned calendar - ATL / BTL activities. Instrumental in designing and executing new marketing policies. Activated dealer digital website and online promotion campaigns for focused marketing. Established operator training centers across region Brain child behind promoting vernacular marketing in construction equipment industry. Developed and nurtured new prestigious clientele for JCB India Ltd -
Agm Marketing East, North East India And BhutanJcb India Ltd. Apr 2013 - Mar 2016Kolkata, West Bengal, India -
Product Manager Pan IndiaJcb India Ltd. May 2008 - May 2013Faridabad, Haryana, India -
Sales ManagerTil Limited May 2006 - Apr 2008Mumbai Area, India Sales & Marketing of truck mounted cranes, Industrial cranes, rough terrain cranes Crawler Cranes and Reach Stackers in west India through retail and key account management. Marketed and seeded TIL reach stackers in CFS and ICD’S. Forecasted and developed annual sales quotas and goals for region. Co-ordination with external agencies like DGFT/EPGC/financial institution for execution of orders. Involved in market research analysis for new projects, competitors’ activities and strategic development.________________________________________
Frequently Asked Questions about Kapil K.
What company does Kapil K. work for?
Kapil K. works for Kobelco Construction Equipment India
What is Kapil K.'s role at the current company?
Kapil K.'s current role is Strategic Marketing | Brand Management | International Marketing | Dealer Management | Business Development | Digital Marketing.
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