* Conceptualized and built the business “De novo” (www.whites.net & www.kunooz.com) scaled it successfully to contribute 8-10 % of the total turnover of the company. Successfully Launched a Gift card and Loyalty program for Whites & Kunooz Online.* Identified and Determined as a best Vendor across the globe for Technology / Design & Digital Marketing to provide customers with a fast Omnichannel commerce experience and built a website & Mobile app fully Integrated with the Backend System (SAP/LS Retail & OTO, TooKan & Freshdesk etc.,) and also developed a Customized Features which enable us to dispense Prescribed medicines online.* Established Robust Business processes and policies for both support and key backend functions (like Category mgmt /Warehouse. /logistics/Finance/Marketing etc.,) to create a seamless process flow during peak loads to ensure great customer experience.* Assortment planning of nearly 12,000 SKUs in 147 categories and creation of master data for E-commerce sales .* Successfully created the structure of Outsourcing Team outside KSA (Tech / Digital Marketing / Graphics / Performance marketing etc) which helped us to reduce the cost and improved the efficiency of each function significantly inturn it helped to improve overall P&L. Developed and implemented an effective performance marketing strategy and execution plan.* Facilitated the creation of “best practice” framework for eCommerce work flow processes (i.e., discovery and delivery) to ensure product delivery meets quality standards, is on time and on within budget.* Part of Core team while Migrated the ERP in an organization from Microsoft RMS to SAP S4 Hana and determined the Best Practice Framework for work flow processes 4 Modules Sales and Distribution, Ecommerce, Inventory Management, and Warehouse Management.

* Increased the accuracy of National Forecasts from 50% to 80% and reduced excess inventory of approximately SAR 150+ million. This optimization helped in freeing up working capital, improved cash flow, and prevented stock outs and supply chain disruptions. It also led to improved customer satisfaction and increased efficiency.* Opened over 120 new stores and maintained sufficient inventory of approximately 15,000+ SKUs efficiently to meet customer demand, avoiding any shortages / accumulation of excess inventory.

In charge of leading the entire category team from annual business planning to execution, owning sales and profits, opening nearly 120+ stores, maintaining organic growth of more than 15% and total company sales of more than SAR 400 million, and increasing profits across the core business operations team by 6%.

* Developed and implemented a Category Revenue and Margin Strategy that was aligned with overall category targets and budgeting.* YOY mature shop growth in both categories was about 30%, and their contribution to overall sales increased from 56% to 68%.* Developed and implemented strategic sourcing strategies to optimize the supply chain for cost savings opportunities.* Responsible for pricing and promotion planning to increase category sales and user penetration by cross-category promotion and competitive pricing.

Handled the processed food category in Bigbazaar for 23 Food Bazaar stores in Karnataka, which contributed to almost 35% of the overall food business.The portfolio includes: confectionery, international food , dairy & frozen , breakfast & cereals, instant and ready food, and is also responsible for the international business of Future Group.I was part of the core team that launched the premium food format "Food Hall" in Bangalore with the concept of "Food Discovery."Highlights: * Variety, breadth, and depth are planned, ensuring category growth.* develop a planogram and optimum visual merchandising for business results and in-store experience.* develop and implement a competitive pricing strategy that delivers value to customers.* to create a collaborative retailer/supplier relationship to maximise in terms of discounts, promotions, good fill rates, and other income to increase category sales and margins.* Played a key role in the creation of new concept developments in various missing categories, which created additional sales revenue .* The contribution of processed foods rose from 6% to nearly 18%. The margin was increased by 2.1%, from 18.5% to 20.6%.

* New Category Development – Conceptualization and development of new categories such as organic food, international food (Gourmet concept), men's grooming, gifts, etc. These segments generated a revenue of approximately 25 crores.* New Product Development – Responsible for product development under the private label group, focusing on customer needs, ingredients, packaging, logistics, etc. The main goal was to create products with the highest penetration in the given segment, develop business strategies, budget, sales targets and profit targets, the private label manager ensures that the label meets the sales and profit targets.