Kapil Pandey Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Creating solutions across, D-A, LLM, Ai

Dehradun, Uttarakhand, India

Indulged & loving it: :-)- Exploring Hills & Life in-around Uttarakhand - Getting back, Cricket, Long walks & early mornings- WFMBusy:- Script Consultant, upcoming Web Series- Creating Digital Roadmap for a FMCG major - Business Plan Consultant for a Ayurveda Startup in ecom space

Faridabad Area, India

Led the Brand & Business strategy exercise for Jiva group across business verticals. o Repositioned the brand and business aligning it to future unlock strategy o Defined the brand roadmap milestones alongside journey timeline o Created past, present and future “consumer definition” and aligned business goals around it o Ensured that the brand/business core principles, strengths & characters are recalibrated for future consumer & business growth o Setup entire marketing structure & team o Create digital framework across Performance & Brand(Social/ORM) & Ecom o Explored & activated markets beyond India geography o Worked with promoters & internal stake holders to drive the new structure o Drive the usage of technology, across internal & consumer touch-points - Inculcate “consumer first” mindset across organization

Haridwar Area, India

This also meant moving back to small town life, Haridwar!Unified “brand Patanjali” world, across efforts, expressions and experiences. A Pan-India, all categories /verticals mandate. o As the "brand guardian" created & maintained the brand integrity across all Patanjali Group marketing initiatives and communications across product & social portfolio. o Planned & built the Patanjali retail branding structure with 20+ brand experience executives, creating/covering over 58 Lakh Sq. Ft+. of retail branding pan India over a period of 2+ years o Led the entire 5k+ “Exclusive Network” mandate nationally both existing and expansion mandate, contributing to 40% + bottom lineo Planning & execution of annual marketing plans, ideated & executed some of the most successful “Consumer Experience” strategies, making Patanjali Top 3 FMCG companies 2017 India o Launched Patanjali Paridhan(clothing) & Patanjali Pey(bottled water) as independent P&L brandso Patanjali has been ranked as India's most trusted FMCG Brand (among 11000 brands) by the Brand Trust Report India Study 2017 & on

Gurgaon, India

Took the plunge :-) Part of the 35-member core team that was specifically formed, engaged, consulted to plan & implement the 2014 BJP Election Campaign Success!Having well-rounded Agency/Client experience, combining national/international exposure, relevant functional skills & in-depth understanding of Indians as Consumers. Took break from corporate life & joined the BJP backroom national core communication team, professionals including political leaders, eminent journalist, industry leaders, communication experts and thought leaders from India & abroad.o 2014 National BJP Election Campaign (Ab Ki Baar) - recognized as the biggest and best planned & implemented campaign in India’s political campaign history – BJP forming the Government with a clear majority!Planned & implemented creative allocation to Media & Election Commission approval process. Campaign strategies, conceived & produced videos, made 10 Ad Films in <72 hours, a big achievement in itself, and stretched, discussed, listened, argued & implemented the election campaign nationally across media and languages. Besides produced & aired across TV/Radio/Digital media 283 (out of 500) TVCs along with 350 radio spots with constant print presence across national and regional press for 60+ days.o Maharashtra State Elections Campaign – In-charge of TV & radio needs right from briefing to delivery to media for airing; produced & released 50+ TVC & 100+ radio spots on social & political issues in a phased manner as planned in strategy attack, solution & conversion (vote)Overall 160+ long days & endless nights of actual exhilarating campaign, working with some of the biggest and well known politicians, leaders, thinkers, social scientist/communicators, influencer’s, election heavy weights, communication agencies & media houses, election commission officials, technology nerds & karykarta’s across as coworkers, associates, colleagues & clients at times

Gurgaon & Bangalore

A journey of 7 years, travelling through 626+ India districts and countries across having Indian consumers. Experiencing & implementing high-end global fintech that helped transform financial inclusion across real rural India.WU Global, Nr.1 remittance Brand, creating the money transfer category in India with 80%+ action around rural unbanked. - Progression Path:(2009-2014) Head - Marketing (N&E India) / Diaspora (EU, Americas) / Media & Ad Agency (India)(2006-2009) Head - Marketing (S&E India, Srilanka, Bangladesh, Maldives) & Diaspora (ME,APAC)Worked to establishing Brand/Business across geographies to ensure growth, market expansion, brand health & global market communication. o Marketing, Pan Indiao Diaspora Role for EU & Americao Diaspora Lead for Media, Advertising, Brand & Research Agency o Brand revamp exercise for India market across touchpoints, with global brand team & design agency (Barber shop, Paris) to align the India insight Globally “moving money for better” to “paise pahunchaye jeevan behtar banaye” o Increased(YOY) brand scores: Awareness to 96%, Familiarity to 8.9%. India lead on annual “Brand Health” research with IMRB.o Led the "India digital communication" setup along with the Global teamFunctional - o Budget Management, Network Expansion (Where, When & Why), Global Market & Product Management (Pricing, Principal, Transaction, Volume & Value)o Creative(McCan) and Media(Starcom) agency for India & Global markets for annual & seasonal diaspora campaignsExperience - o "Moving money for better" to the remotest part of India - International exposure having footprints-impact across India market.o Led the “in-movie product placements” & associations across, RaOne, Chennai Xpress, Jab Tak Hai Jaan.. for India & key diaspora countries ie. UK, Canada, MEo Converted 116 ethnic locations in France & Germany as part of Global network expansion

Mumbai Area, India

My true “Boy to Man” journey! Learning & managing what/how to communicate to mass bharat. - Progression Path:(2004-2006) Account Director – BP, SBI, NEO, Ceat & Cadbury (Perk)(2003-2004) Account Supervisor – BP, Bajaj (Discover) & Ceat(2002-2003) Senior Account Executive – BP & Castrolo Agency “brand custodian” for leading brands Nationally & Globally o Launched BP(British Petroleum) in India market after the Castrol takeover. Adapted and implemented the global brand guidelines across “insight to communication” journey. The final India consumer insight “trucker believes a trucker” was later adapted and replicated across global markets. o Led the “Surprisingly SBI” brand changeover campaign across media, one of the largest & biggest banking communication mandates of that timeo Launched “Bajaj Discovery” bike for India market with Jacky Chan as the face of the brand. First of its kind for the Indian two-wheeler industry.o Was part of the largest and most priced “Client Pitch” process, when HLL oral care brand “Close Up” moved to Ogilvy India, Mumbai. o Besides, also handled with team brands & category across entertainment, social, NGO, Neo Sports Launch, Hero’s project, Ceat…o Was the first servicing person to upgrade clients on the Ogilvy 360-degree approach to communication across verticals o BP “Hello Highway” project was converted into an actual Indian trucker documentary & played on Aaj Tak channel as a series. I stayed and traveled across India with an actual trucker from Rewari, Haryana for 60+ days as pre-research documenting his true life o Was awarded the “best servicing person of the year, India” and was at China office on deputation as part of the yearlong talent exchange programo Led team of 10+ servicing collogues, proudly the finest.

Pune Area, India

- Progression Path:(2001-2002) Senior Account Executive(2000-2001) Account Executive(1999-2000) Management TraineeHaving gained commercial understanding of Advertising, I started my career with this start-up Ad Agency. Managing end-to-end operations and working beyond the call of duty to ensure minute level fire fighting.During this stint, I gained hands on Advertising Industry exposure with practical learning of a real Client-Agency relationship and a clear insight of client expectations from an agency. Operationally a very learning mandate - managed campaigns in 9 languages, 6 different creative units, 72 dealer panel co-ordinations and about 50 publications.Moreover I played a key role in growing the market share of Sharp Electronics across categories.

Pune Area, India

Here I completed my summer internship on “Mergers & Acquisitions in Indian Advertising Industry” and gained commercial understanding of the dynamic Advertising Agency, its business side, M&As impact to Indian Advertising and how advertising change.During my detailed project study and ground work here, I met some very influential leaders of renowned Advertising Agencies, whose appreciations on my project report, triggered my inclination to follow and strategically plan my career in ‘Advertising’.

Pg Programme In Business Administration, First Class

Activities and Societies: Played Cricket at Inter-college, University, BCCI Accredited Tournament as part of Vidarbha Cricket Association

Bachelor Of Economics And Psychology