• Owning the P&L for the Ecommerce channel with a focus on growth and profitability• Launched new digital experiences including Website Personalization, Loyalty, Preorder, International Commerce, Mobile App, Outfit Builder, Live Shopping, Fit Predictor, Returns Portal, IG Shop, ADA compliance etc.• Drive a data-driven digital marketing strategy across all DTC touchpoints to improve engagement of new and existing consumers

• Own full P&L for BCBG group of websites. Areas of responsibility included Performance marketing, Retention, Merchandising, Website Developments, customer analytics and Customer service • Managed a multi-million marketing budget to drive customer acquisition and topline expansion through SEM, affiliate marketing, social and display retargeting • Formulated and executed a multi-channel personalization framework that uses customer journeys, affinity models & channel interaction data to deliver relevant and synchronized communications across channels • Identified & evaluated new technologies to support frictionless & real time website and marketing experiences

• Led the strategy, automation and analytics of the email and mobile communication programs to deliver a personalized and engaging frictionless customer experience• Implementing and optimizing customer retention & reactivation marketing programs via triggered communications including emails, display and social• Spearheaded the migration of the email channel for bebe and BCBG brands• Identify and evaluate new technologies to support dynamic and real time personalized marketing campaigns• Orchestrated fast actionable results through proper test and control methodology that targeted customer segments with relevant content and product offerings. Achieved 5% increase in sales

• Headed a team of 15+ marketing professionals, devising and implementing customer engagement programs to grow DTC Revenue and Profits• Amplified the impact of the SYW Points program by identifying, defining and executing omni-channel customer experiences across Ecom, Mobile App and in-store POS• Engaged and presented on the SYW program progress to the SHC Board of Directors• Led monthly sessions with the CEO, updating on the SYW Programs performance and gaining alignment on the customer engagement strategies and new digital experiences

• Generated $1.5B in Revenue for SHC in 2015 through DTC marketing – over 25% growth YoY (33% growth in incremental profit)• Directed 10+ member team encompassing strategy, innovation, and operations, delivering personalized marketing solutions across Ecom and Mobile App• Quadrupled the mobile engagement by building real-time value delivering capabilities including awarding offers based on App download, mobile Text opt-in, Points Pass (for Google Wallet & Apple Passbook), program reminder messages via push notifications, mweb banners, in App callouts etc.• Directed Ad Agency to finalize customer facing branding and create national level brand messages aimed at increasing digital adoption for the SYW Points program leveraging Radio, Circular and print media. This initiative drove over 200k customer interactions and $25M in Revenue over 2 weeks• Revamped & streamlined the marketing campaign processes, using customer behavior group standardizations, to execute & deliver email communications, increasing the speed to market from 2 weeks to 3 days

• Invented and implemented a new computation-based strategy that improved the efficiency of a software tool by 400%• Advised different software product enhancements to the leadership team, driving 2% lift in sales • Guided geographically separated teams in China and France to provide excellence in customer support and customization