Greg Kaplan Email & Phone Number

• Prioritized and completed a responsive redesign roadmap, ensuring a seamless transition to a new platform while strategically determining MVP features to enhance customer experiences.• Led design and engineering efforts of low-risk experiments, driving product innovation and validating concepts with iterative improvements which enhanced the user experience while providing valuable product insights.• Proactively assessed the impact of performance on search rankings, customer… Show more • Prioritized and completed a responsive redesign roadmap, ensuring a seamless transition to a new platform while strategically determining MVP features to enhance customer experiences.• Led design and engineering efforts of low-risk experiments, driving product innovation and validating concepts with iterative improvements which enhanced the user experience while providing valuable product insights.• Proactively assessed the impact of performance on search rankings, customer experience, and overall business metrics. Prioritized areas with the greatest potential for improvement, resulting in a 65% improvement in cumulative layout shift score.• Continuously drove and championed new product initiatives within the organization. Successfully navigated competing business priorities and engineering challenges to deliver meaningful customer experiences.• Played a pivotal role in cross-functional collaboration with the development team, fostering empathy, clarifying customer needs, and advocating for business priorities throughout agile sprints. Show less

• Acted as product owner of design & UX for JetBlue’s digital design system through a responsive redesign and platform upgrade.• Collaborated with internal stakeholders and business partners to reach designs which best met customer and business needs while keeping up with industry trends in responsive web design, accessibility, and product marketing.• Conducted user testing and analytics of in-progress and launched products to validate customer and business goals, which led to increased… Show more • Acted as product owner of design & UX for JetBlue’s digital design system through a responsive redesign and platform upgrade.• Collaborated with internal stakeholders and business partners to reach designs which best met customer and business needs while keeping up with industry trends in responsive web design, accessibility, and product marketing.• Conducted user testing and analytics of in-progress and launched products to validate customer and business goals, which led to increased flight search conversion and growth in mobile web platform. Show less

• Worked with web accessibility specialists, product management, and engineering teams to make jetblue.com fully WCAG 2.0 AA compliant.• Reviewed web accessibility stories and provided priority and UX guidance. • Guided UX for marketing content pages and promotions.

• Spearhead the creation of FlickerLab’s interactive design process.• Build out functionality and design of mobile games, interactive storybooks, and educational web applications for clients such as Penguin Books, Barnes & Noble, Amplify, Nickelodeon, and Speakaboos.• Provide client solutions by exploring user flows, wireframes, and heuristic reviews. • Lead communication with clients, animators, and programmers to implement design intention.• Design, oversee, and test all… Show more • Spearhead the creation of FlickerLab’s interactive design process.• Build out functionality and design of mobile games, interactive storybooks, and educational web applications for clients such as Penguin Books, Barnes & Noble, Amplify, Nickelodeon, and Speakaboos.• Provide client solutions by exploring user flows, wireframes, and heuristic reviews. • Lead communication with clients, animators, and programmers to implement design intention.• Design, oversee, and test all technical aspects of production, including writing time-saving scripts. Show less

• Promoted to full-time hire from an internship within first six months.• Developed a range of media production skills such as asset prep, animation, and delivery to engineering teams. • Met tight deadlines for large scale projects, including work on over fifty enhanced children’s books for Barnes & Noble’s Nook Color.