•Conceptualize, pitch, develop, write, and edit road cycling gear reviews and service content•Manage relationships with endurance sports industry brand managers and public relations representatives to stay current with endurance sports market-leading products•Test and evaluate cycling products—bikes, electronics, apparel, shoes, accessories, and nutrition—to engaging product reviews•Research, write, and edit service content to intrigue and delight audience

•Focus on small, not-for-profit organizations, working directly with stakeholders, boards of directors, and key decision-makers; •Design, develop, and build content for responsive presentation through the latest web-based technologies, employing SEO best-practices, through an iterative, user-experience-focused development process;•Oversee all phases of web site development lifecycle;•Manage digital visual assets, including preproduction editing of images using Adobe Photoshop, and iMovie for video editing;•Install, configure, deploy, and manage web sites in CMS environments, and standalone web servers•Managed email newsletter creation, content delivery, and subscriber lists;

•Conceptualize, pitch, develop, write, and edit cycling news, gear reviews, and features content for online audience•Create SERP top-performing news, gear reviews, service, and feature content for fitness-minded audience resulting in boost in subscribers and doubling returning visitors•Guide international team of content creators in effective writing through SEO best practices•Train editorial team in photo editing and responsive content display techniques resulting in 133% traffic increase;•Manage external contributors to deliver timely, relevant content for audience•Manage relationships with endurance sports industry brand managers and public relations agencies and representatives to stay current with endurance sports market-leading products•On-site event reporting and subject interviews•Create, schedule, manage social media campaigns to drive traffic resulting in increased engagement, and web traffic•Test and evaluate cycling and related electronics, apparel, shoes, accessories, and nutrition and create engaging, informative, fair and honest product reviews•Train editorial team in effective use of CMS and photo editing tools;•Champion of standards and style guides

•Conceptualize, pitch, develop, write, and edit road cycling, and triathlon gear reviews, and service content•Manage relationships with endurance sports industry brand managers and public relations representatives to stay current with endurance sports market-leading products•Test and evaluate cycling and triathlon products—electronics, apparel, shoes, accessories, and nutrition—to engaging product reviews•Research, write and edit service content to intrigue and delight audience

•Provide technology support for customers using industry-leading educational content and tools•Lead cross-functional team to trouble-shoot and resolve priority technical issues affecting worldwide customer base•Monitor and maintained health of post-production components of thePoint nursing education portal•Serve as primary liaison between product teams, third party partners, and Customer Support to ensure optimal performance and highest standards of support•Remediation of online content for accessible use•Develop and maintained internal knowledgebase (“thePoint”) and external documentation, to ensure accurate and complete online support is available for all customers and stakeholders•Monitor, analyze, and provide reports of key performance indicators for thePoint•Assist with customer and market research efforts to inform future development of thePoint products and services•Assist Product Owner with requirements-gathering, and writing user stories for thePoint features and functionality to improve customer experience•Lead efforts to continually improve efficiency of product creation tools, development processes, and seek synergies with other business units to reduce costs or improve service •Developed and standardized KPIs for customer tracking, product troubleshooting and improvement

•Create, produce, and manage online content in Drupal and WordPress CMS environments, experiencing 60%+ year-over-year digital growth;•Lead initiative for standardizing SEO/SEM display copy, and meta-data, tuned using Google AdWords, resulting in 100% #1 content ranking for organic search results;•Champion implementation of controlled vocabulary for improvement of SEO, content tagging, and taxonomies for enhancing content access points;•Implemented sponsored/native content strategy for web channels, resulting in up to 300% increase in click-throughs during peak online publishing cycles;•Design and executed A/B testing plan for subscriber emails resulting in targeted campaign open rates growth by 15%;•Responsive HTML template prototyping and pre-production testing; scheduling of all outbound email communications to maximize audience reach;•Improved subscriber-based email creation workflows, reducing redundancy and waste in all aspects of the direct email communications creation process;•Lead editorial staff technology support, successfully implementing creative production and post-production solutions for issue identification, troubleshooting, and resolution of all web site content;•Manage web site technology troubleshooting and resolution implementation process, including issue identification, Jira ticketing, and solutions implementation for audience-facing web content, and internal-facing content creation tools;•Lead editorial team training and education in publishing tools use and workflow optimization;•Field reporting on-location for cycling and multi-sport industry events, creating and producing digital photography and copy purposed for web, print, and audience-facing presentations;•Coordinated with editorial staff, product vendors, and outside public relations / marketing agencies to obtain the best endurance-sports consumer goods and services;•Consumer product testing, and brand influencing, identifying the best-in-class products;

•Design and build user interface for corporate web site navigation, search interface, and search query results components; responded to user feedback and KPI data in strategic content positioning;•Implement and execute plan for W3C standards-compliant content presentation, resulting in >93% user satisfaction ratings for content accessibility and site usability;•Manage vendor relations for all outsourced web-based content made available through corporate web site; designed and executed plan for making 3rd party services available via corporate web site;•Implement tools and methods for optimizing communication between the credit union and its customers•Lead 2nd tier customer technology support team, interfacing with internal staff and credit union customers