Keith Kaplan Email and Phone Number
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I am currently working in the greater Boston Area, at Merative at 75 Binney St. I work on the Performance Marketing team, where I lead digital strategy and experience of Merative.com. Before joining Merative, I worked on the IBM Watson Health and IBM CHQ Social Brand Strategy team, where I oversaw many of the IBM master brand social media channels and IBM's social marketing technologies. Before joining IBM, I worked at Mashable, supporting the Community Team in all things social, digital, and editorial strategy. I am also a graduate of Columbia University, where I received my Master of Arts focusing on Instructional Technology and Media.All opinions are my own expressed on this profile.
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Head Of Digital Strategy And ExperienceMerative Jul 2022 - PresentCambridge, Massachusetts, United StatesPlayed pivotal role in launching Merative.com and managing divestiture of IBM Watson Health to aprivate equity firm. Responsible for teams of developers and designers plus a separate team of digitalmarketers to drive demand and maintain enterprise website, new digital design system, marketingtech stack and content management system, and deliver digital marketing leads.
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Manager, Digital Strategy And ExperienceIbm Nov 2021 - Jun 2022Cambridge, Massachusetts, United StatesCreated and developed IBM Watson Health’s website and digital marketing program from the groundup. Led and managed a team of five digital marketers with expertise in digital strategy, SEO, and paidmedia to implement data-driven digital marketing strategy. Directed and managed a team of fivedigital designers and developers to build out engaging digital journeys and personalized experienceson ibm.com. -
Global Digital Experience LeaderIbm May 2019 - Nov 2021Cambridge, Massachusetts, United States– Led the migration of five IBM acquisitions onto ibm.com to create one unified web presence for IBM Watson Health– Oversaw the CMS migration to Drupal that consisted of over 7k webpages that generated over 1.3m website visits and an engagement rate of 32% YtY– Expanded Watson Health’s website footprint by leading the globalization and localization to 14 languages and 34 local markets– Led the agile marketing transformation program for 90+ marketers into new ways of working, resulting in a 20% increase in employee NPS scores– Implemented live chat and demo booking tool on ibm.com and resulting in a total ACV of $8.9M
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Digital StrategistIbm Feb 2016 - May 2019Cambridge, Massachusetts, United StatesManaged planning and execution of IBM Watson Health’s external web presence, including webanalytics and optimization program aligned to OKRs and business goals.
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Social Brand Marketing Product And Operations LeadIbm Mar 2015 - Feb 2016New York, United StatesOversaw the Agile Development of IBM’s social brand experience and social marketing technologiesfor IBM Marketing and Communications across the globe. I oversaw content development and strategy for IBM’s master social brand channels by collaborating with the creative team.
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Social Brand StrategistIbm Mar 2013 - Mar 2015New York, United StatesCreated and managed IBM’s first global Social Brand Standards program, with responsibility fordeveloping and implementing new programs.– Grew IBM’s Forward Thinker social eminence program towards a new audience, resulting in >300 new social practitioners in 6 months– Transformed social amplification and engagement strategies, resulting in >50% increase infollowers in top accounts
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Digital And Social Strategy InternIbm Jun 2012 - Mar 2013Greater New York City Area- Developing a social media governance system to centralize over 3,000-brand accounts across, various social platforms, which reduces redundant social accounts, improves management reporting and brand presence- Participate in Scrum Methodology to design a social media listening dashboard showcasing company-wide social activity- Enforce quality standards through Social Brand Guidelines to establish company branding across 3,000-brand accounts- Present Social Brand Governance initiative to US and Global Integrated Marketing Teams to foster a global standardization
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VideographerColumbia Business School Mar 2012 - Jul 2012Greater New York City Area- Produces video content for academic centers and departments throughout the business school- Test all equipment to determine quality of recording, audio and lighting devices prior to filming -
Community TeamMashable Oct 2011 - May 2012Greater New York City Area- Facilitate and moderate Mashable’s comment system to drive Mashable community engagement- Author technology, social, and digital media articles. See my portfolio at: mashable.com/author/keith-kaplan- Collaborate with team members on social media strategy to increase reader engagement and SMO- Monitor and update Mashable’s social platforms (Facebook, Twitter, Tumblr, Google+, etc.) - Develop internal instructional training material for social platform strategies on Google+ and Reddit -
Social Media Marketing AssistantBook Renter May 2011 - Oct 2011San Francisco Bay Area- Coordinate and Manage multiple social media platforms including Facebook, Twitter, YouTube, and Foursquare- Collaborate with marketing team members to design multiple social engagement promotions held on social platforms- Coordinate a $25,000 Scholarship promotion campaign, resulting in a 80% increase of Facebook fans- Manage and grow a promoted Twitter account by 243% by tweeting original articles and engaging the community with promotional tweets- Originate and develop multiple marketing campaign including one that held a 35% engagement rate- Author original content for BookRenter’s blog connecting the college audience on a regular basis -
Editor In ChiefAlbion College Albionian Aug 2010 - Sep 2011Albion, Michigan- Oversaw all aspects of the development process in the yearbook including layout design and photo publishing. - Managed a team of 24 to coordinate year book activities including photo shoots- Facilitated team discussions to improve the development process in order to meet deadlines- Design and generate Spread Layouts for the Yearbook
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Co-Founder/CmoDk Cookies Aug 2010 - May 2011Albion, Michigan- Co-founded a cookie business on a college campus- Developed and presented a business plan to college administration for approval to operate- Created and managed an Online Marketing Campaign using the Social Media site Facebook- Created custom landing pages and Facebook tabs using Static HTML- Continuously monitored our social media engagement strategies to optimize ROI
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Administrative InternCompact Industries May 2010 - Aug 2010- Member of Product Development Team- Analyzed and compiled Hold Reports to track monthly progress- Compiled Quality Control Reports and identified opportunities for process improvements - Created Training Material for Annual Good Manufacturing Practices and Monthly Safety Seminars- Collected data and implemented process improvements on waste reconciliation in line with Six Sigma methodologies- Planned, organized and carried out Summer employee appreciation picnic- Increased LinkedIn profile activity by 40+ followers
Keith Kaplan Skills
Keith Kaplan Education Details
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Instructional Technology And Media -
Economics And Management, Communication Studies -
Communications -
Saint Charles North High SchoolHigh School Diploma
Frequently Asked Questions about Keith Kaplan
What company does Keith Kaplan work for?
Keith Kaplan works for Merative
What is Keith Kaplan's role at the current company?
Keith Kaplan's current role is Head of Digital Strategy and Experience at Merative.
What is Keith Kaplan's email address?
Keith Kaplan's email address is ki****@****ail.com
What is Keith Kaplan's direct phone number?
Keith Kaplan's direct phone number is +163070*****
What schools did Keith Kaplan attend?
Keith Kaplan attended Columbia University In The City Of New York, Albion College, James Cook University, Saint Charles North High School.
What skills is Keith Kaplan known for?
Keith Kaplan has skills like Facebook, Social Media Marketing, Social Media, Blogging, Social Networking, Online Marketing, Twitter, Digital Media, Digital Strategy, Community Management, Marketing, Google Analytics.
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Keith Kaplan
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