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@us.ibm.com
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Keith Kaplan is listed as Head of Digital Strategy and Experience at Merative at Merative, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at us.ibm.com, phone signal with area code 630, 516, and a matched LinkedIn profile for Keith Kaplan.
Keith Kaplan previously worked as Head of Digital Strategy and Experience at Merative and Manager, Digital Strategy and Experience at Ibm. Keith Kaplan holds Ma, Instructional Technology And Media from Columbia University In The City Of New York.
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AeroLeads found 1 current-domain work email signal for Keith Kaplan. Compare company email patterns before reaching out.
I am currently working in the greater Boston Area, at Merative at 75 Binney St. I work on the Performance Marketing team, where I lead digital strategy and experience of Merative.com. Before joining Merative, I worked on the IBM Watson Health and IBM CHQ Social Brand Strategy team, where I oversaw many of the IBM master brand social media channels and IBM's social marketing technologies. Before joining IBM, I worked at Mashable, supporting the Community Team in all things social, digital, and editorial strategy. I am also a graduate of Columbia University, where I received my Master of Arts focusing on Instructional Technology and Media.All opinions are my own expressed on this profile.
Listed skills include Facebook, Social Media Marketing, Social Media, Blogging, and 28 others.
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Cambridge, Massachusetts, United States
Played pivotal role in launching Merative.com and managing divestiture of IBM Watson Health to aprivate equity firm. Responsible for teams of developers and designers plus a separate team of digitalmarketers to drive demand and maintain enterprise website, new digital design system, marketingtech stack and content management system, and deliver digital.
Cambridge, Massachusetts, United States
Created and developed IBM Watson Health’s website and digital marketing program from the groundup. Led and managed a team of five digital marketers with expertise in digital strategy, SEO, and paidmedia to implement data-driven digital marketing strategy. Directed and managed a team of fivedigital designers and developers to build out engaging digital.
Cambridge, Massachusetts, United States
– Led the migration of five IBM acquisitions onto ibm.com to create one unified web presence for IBM Watson Health– Oversaw the CMS migration to Drupal that consisted of over 7k webpages that generated over 1.3m website visits and an engagement rate of 32% YtY– Expanded Watson Health’s website footprint by leading the globalization and localization to 14.
Cambridge, Massachusetts, United States
Managed planning and execution of IBM Watson Health’s external web presence, including webanalytics and optimization program aligned to OKRs and business goals.
New York, United States
Oversaw the Agile Development of IBM’s social brand experience and social marketing technologiesfor IBM Marketing and Communications across the globe. I oversaw content development and strategy for IBM’s master social brand channels by collaborating with the creative team.
New York, United States
Created and managed IBM’s first global Social Brand Standards program, with responsibility fordeveloping and implementing new programs.– Grew IBM’s Forward Thinker social eminence program towards a new audience, resulting in >300 new social practitioners in 6 months– Transformed social amplification and engagement strategies, resulting in >50% increase.
Greater New York City Area
- Developing a social media governance system to centralize over 3,000-brand accounts across, various social platforms, which reduces redundant social accounts, improves management reporting and brand presence- Participate in Scrum Methodology to design a social media listening dashboard showcasing company-wide social activity- Enforce quality standards.
Greater New York City Area
- Produces video content for academic centers and departments throughout the business school- Test all equipment to determine quality of recording, audio and lighting devices prior to filming
Greater New York City Area
- Facilitate and moderate Mashable’s comment system to drive Mashable community engagement- Author technology, social, and digital media articles. See my portfolio at: mashable.com/author/keith-kaplan- Collaborate with team members on social media strategy to increase reader engagement and SMO- Monitor and update Mashable’s social platforms (Facebook.
San Francisco Bay Area
- Coordinate and Manage multiple social media platforms including Facebook, Twitter, YouTube, and Foursquare- Collaborate with marketing team members to design multiple social engagement promotions held on social platforms- Coordinate a $25,000 Scholarship promotion campaign, resulting in a 80% increase of Facebook fans- Manage and grow a promoted Twitter.
Albion, Michigan
- Oversaw all aspects of the development process in the yearbook including layout design and photo publishing. - Managed a team of 24 to coordinate year book activities including photo shoots- Facilitated team discussions to improve the development process in order to meet deadlines- Design and generate Spread Layouts for the Yearbook
Albion, Michigan
- Co-founded a cookie business on a college campus- Developed and presented a business plan to college administration for approval to operate- Created and managed an Online Marketing Campaign using the Social Media site Facebook- Created custom landing pages and Facebook tabs using Static HTML- Continuously monitored our social media engagement strategies.
- Member of Product Development Team- Analyzed and compiled Hold Reports to track monthly progress- Compiled Quality Control Reports and identified opportunities for process improvements - Created Training Material for Annual Good Manufacturing Practices and Monthly Safety Seminars- Collected data and implemented process improvements on waste.
Activities and Societies: Gerstacker Institute for Professional Management, Swim Team, Canoe Club, Water Polo Club, Mortar Board.
Activities and Societies: Touch, Canoe Polo Club, Study Abroad
Activities and Societies: Swim Team, Water Polo Team, Adventure Club, Yearbook Club, National Honors Society, DECA, BPA, Placed 2nd at.
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Keith Kaplan works for Merative.
Keith Kaplan is listed as Head of Digital Strategy and Experience at Merative at Merative.
AeroLeads has found 1 work email signal at @us.ibm.com for Keith Kaplan at Merative.
AeroLeads has found 4 phone signal(s) with area code 630, 516 for Keith Kaplan at Merative.
Keith Kaplan is based in Greater Boston, United States, United States while working with Merative.
Keith Kaplan has worked for Merative, Ibm, Columbia Business School, Mashable, and Book Renter.
You can use AeroLeads to view verified contact signals for Keith Kaplan at Merative, including work email, phone, and LinkedIn data when available.
Keith Kaplan holds Ma, Instructional Technology And Media from Columbia University In The City Of New York.
Keith Kaplan is listed with skills including Facebook, Social Media Marketing, Social Media, Blogging, Social Networking, Online Marketing, Twitter, and Digital Media.
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