Leading the Industrial Refrigeration P&L at Heatcraft, including the Cold Storage and Magna sales teams

I lead multiple divisions including product management, marketing, training, and channel management, driving business transformation. Drove a cultural overhaul that turned the organization into a customer-centric powerhouse. Additionally, guided the creation of the award-winning Heatcraft App and website, earning recognition through various industry awards.

Serve as an Advisory Board member for Bohn Refrigeracion, providing guidance to the CEO and Executive Leadership Team (ELT) on strategic direction, investment choices, acquisition planning, operational challenges, and other facets of managing a global business.

As International Marketing Director, I steered a global team across North and South America focused on both immediate initiatives like lead generation and SEO, as well as strategic outcomes including new business models and pricing strategies. I directed the product line strategy across three continents, coordinating with global teams for current and upcoming products. My leadership transformed numerous company-wide marketing best practices, enhancing customer co-innovation, ROI tracking, and SME positioning.

As Global Competitive Intelligence (CI) Leader, I led a team to derive impactful insights, influencing successful multimillion-dollar deals and shaping long-term growth strategies across all product lines. My work infused crucial CI insights into both tactical and strategic business planning, enhancing our competitive edge. I also held a key position in the GE APAF Commercial Excellence initiative, earning multiple awards for outstanding performance.

I led a global team that established an organizational rhythm, delivering essential regional insights for extensive, long-term market forecasting across all products and regions, thereby catalyzing strategic business planning. My leadership facilitated the Growth Playbook, earning recognition for an outstanding contribution. Additionally, I distinguished myself by placing in the top 5% of the graduating ECLP-US Region class.