Katherine (Kappy) Freund Email & Phone Number

Boston, Ma, Us

Brand Lane Advisors energizes brands to drive growth. We optimize your marketing resources by serving as a fractional CMO focusing on your digital presence, streamlining website redesign and other digital initiatives, enabling your team to continue focusing on their day-to-day responsibilities. We collaborate with clients to:• Increase digital engagement by honing your digital strategy and conveying your value proposition concisely and with impact• Enhance messaging and presence on digital platforms to integrate sales & marketing, and support your brand strategy• Create compelling content, understandable by all stakeholders• Ensure brand messaging is consistent throughout your organization

Boston, Massachusetts, Us

Silver Lining Mentoring empowers youth in foster care to thrive through committed mentoring relationships and the development of essential life skills. It is one of only a few mentoring organizations in the country exclusively focused on youth impacted by foster care.

Boston, Ma, Us

Jane Does Well provides women at all stages of divorce with support, educational programs and resources through a thriving community of women. Founded in 2018, membership is offered at no cost to over 1,400 members throughout MA.

Natick, Ma, Us

Reinvigorated brand to increase awareness and drive engagement. Initiatives included: strategic direction, messaging/content creation, digital strategy/social media, website redesign, donor and corporate engagement.The Community Foundation for MetroWest strengthens and improves the quality of life for all residents in the 30+ MetroWest communities. It provides financial and educational resources to nonprofit organizations, and partners with individuals, families, and businesses to increase engagement and the impact of their giving.

Harrison, Ny, Us

Led marketing and business development at DGC (DiCicco, Gulman & Company LLP), now PKF O'Connor Davies. Responsible for marketing strategy, lead generation, brand management, communications, as well as other related initiatives. Created and implemented marketing and business development strategies to drive revenue and increase brand awareness. Managed the marketing team to support and achieve the firm's growth objectives. Led the firm's rebranding, website redesign, development of social media strategy, expansion of thought leadership, and introduction of podcasts and videos. DGC is an accounting and business advisory firm specializing in services for individuals and businesses. The firm provides tax, audit, accounting and advisory services which include litigation support, forensic accounting, valuation, arbitration, transaction advisory, and IT Risk/Cybersecurity services. DGC has offices in Boston and Woburn, MA, and a team of over 200 that collaborates with clients and their advisors to understand objectives and position clients for the future.

Boston, Ma, Us

Needham, Ma, Us

Led all marketing activities including development and implementation of integrated marketing strategy, content creation, marketing campaigns, webinars, newsletters and other initiatives to define/unify brand, and increase awareness in the marketplace--resulting in increased revenue. Led redesign of website and creation of new collateral. Expanded business development efforts to identify and evaluate new centers of influence and strategic partnerships to build and leverage the firm's brand.Provider Group is regional insurance brokerage and employee benefits firm offering risk management solutions for businesses and high net worth individuals. The company was founded in 1945, and has offices in Needham, MA and Providence, RI.

Increased awareness and membership in the Corporate Volunteer Council of Greater Boston (CVC). The CVC is an alliance of area corporations and institutions that promote corporate volunteerism. Formed in 1981, the CVC is one of many similar non-profit corporate volunteer councils in the United States.

Boston, Massachusetts, Us

Created and implemented marketing and business development strategies leading to increased revenue, more productive referral sources and greater visibility of the firm. Utilized website, social media, newsletters, webinars and other tactics to support business development efforts and rebranding. Led redesign of website and collateral including content creation.Wolf is a leading regional CPA firm with over 180 employees, entering its second century serving businesses and high net worth individuals throughout the Northeast.

Westborough, Ma, Us

Increased awareness and membership in the American Marketing Association, Boston chapter. Responsible for recruitment and placement of volunteers in various positions. Increased number of volunteers and developed channels of communication that led to more effective committees and a stronger AMA chapter.

Developed and implemented marketing strategies to drive new business, primarily in technology consulting and wealth management. Created direct mail and e-mail campaigns, and utilized the website, events, webinars, e-newsletter etc. as lead generation tools. Managed sponsorship relationships with trade organizations. At the time I worked there, Caturano and Company was New England's largest regional full-service accounting and business consulting firm.

Developed sales strategies and interactive marketing plans including website, direct mail and e-marketing, focusing primarily on the life sciences market. Identified and communicated with prospects, and participated in sales meetings. Was a member of the Mass Biotech Council's Marketing Committee which helped strengthen our presence in this industry. Foster Design Group is a private, family-owned and run advertising agency serving clients for over 25 years.