Katherine (Kappy) Freund

Katherine (Kappy) Freund Email and Phone Number

Marketing Leader & Board Member | Energizing brands and enhancing digital presence @ Tomorrow's Women TODAY
Boston, MA, US
Katherine (Kappy) Freund's Location
Greater Boston, United States, United States
Katherine (Kappy) Freund's Contact Details
About Katherine (Kappy) Freund

Entrepreneurial marketing leader skilled at inspiring teams to drive growth and achieve strategic business objectives. Kappy has over 20 years of marketing and business development experience with professional services firms, primarily with regional accounting firms. She has led teams and initiatives which have increased firms’ presence in the marketplace, and integrated sales and marketing efforts to drive revenue. Given the importance of an outstanding online presence, Kappy launched Brand Lane Advisors to ensure that digital initiatives are implemented efficiently, are strategic, and that the website is an effective business development tool that reflects the company’s brand. Brand Lane Advisors allows marketing teams to focus on the critical daily activities that support the business, while their website refresh and other digital initiatives move forward.• Collaborative team player who works well with fellow board members, diverse work groups, prospects and clients at all levels.• Creative thinker who can both develop strategy and effectively execute plans. • Problem solver who identifies innovative solutions and achieves stretch objectives. • Successful in: digital strategy/website redesign, scaling businesses, marketing strategy, brand building, lead generation, integrated marketing programs and content creation.Current Boards: Silver Lining MentoringJane Does Well, Advisory BoardPast Boards:New England Business Association (formerly SBANE)Greater Boston Chamber of Commerce, Women's Network Advisory BoardCorporate Volunteer Council of Greater BostonAmerican Marketing Association, Boston

Katherine (Kappy) Freund's Current Company Details
Tomorrow's Women TODAY

Tomorrow'S Women Today

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Marketing Leader & Board Member | Energizing brands and enhancing digital presence
Boston, MA, US
Website:
tomorrowswomentoday.com
Employees:
78
Katherine (Kappy) Freund Work Experience Details
  • Tomorrow'S Women Today
    Tomorrow'S Women Today
    Boston, Ma, Us
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  • Brand Lane Advisors
    Founder And Principal
    Brand Lane Advisors Sep 2023 - Present
    Brand Lane Advisors energizes brands to drive growth. We optimize your marketing resources by serving as a fractional CMO focusing on your digital presence, streamlining website redesign and other digital initiatives, enabling your team to continue focusing on their day-to-day responsibilities. We collaborate with clients to:• Increase digital engagement by honing your digital strategy and conveying your value proposition concisely and with impact• Enhance messaging and presence on digital platforms to integrate sales & marketing, and support your brand strategy• Create compelling content, understandable by all stakeholders• Ensure brand messaging is consistent throughout your organization
  • Silver Lining Mentoring
    Board Member
    Silver Lining Mentoring Jan 2019 - Present
    Boston, Massachusetts, Us
    Silver Lining Mentoring empowers youth in foster care to thrive through committed mentoring relationships and the development of essential life skills. It is one of only a few mentoring organizations in the country exclusively focused on youth impacted by foster care.
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  • Jane Does Well
    Advisory Board Member
    Jane Does Well Jun 2023 - Present
    Boston, Ma, Us
    Jane Does Well provides women at all stages of divorce with support, educational programs and resources through a thriving community of women. Founded in 2018, membership is offered at no cost to over 1,400 members throughout MA.
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  • Community Foundation For Metrowest
    Chief Marketing Officer
    Community Foundation For Metrowest Jan 2022 - Jun 2023
    Natick, Ma, Us
    Reinvigorated brand to increase awareness and drive engagement. Initiatives included: strategic direction, messaging/content creation, digital strategy/social media, website redesign, donor and corporate engagement.The Community Foundation for MetroWest strengthens and improves the quality of life for all residents in the 30+ MetroWest communities. It provides financial and educational resources to nonprofit organizations, and partners with individuals, families, and businesses to increase engagement and the impact of their giving.
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  • Dgc A Division Of Pkf O'Connor Davies, Llp
    Principal, Head Of Marketing
    Dgc A Division Of Pkf O'Connor Davies, Llp Feb 2016 - Jan 2022
    Harrison, Ny, Us
    Led marketing and business development at DGC (DiCicco, Gulman & Company LLP), now PKF O'Connor Davies. Responsible for marketing strategy, lead generation, brand management, communications, as well as other related initiatives. Created and implemented marketing and business development strategies to drive revenue and increase brand awareness. Managed the marketing team to support and achieve the firm's growth objectives. Led the firm's rebranding, website redesign, development of social media strategy, expansion of thought leadership, and introduction of podcasts and videos. DGC is an accounting and business advisory firm specializing in services for individuals and businesses. The firm provides tax, audit, accounting and advisory services which include litigation support, forensic accounting, valuation, arbitration, transaction advisory, and IT Risk/Cybersecurity services. DGC has offices in Boston and Woburn, MA, and a team of over 200 that collaborates with clients and their advisors to understand objectives and position clients for the future.
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  • New England Business Association (Formerly Sbane)
    Board Member
    New England Business Association (Formerly Sbane) Nov 2014 - Oct 2019
  • Greater Boston Chamber Of Commerce
    Board Member, Women'S Network Advisory Board
    Greater Boston Chamber Of Commerce Sep 2011 - Jan 2017
    Boston, Ma, Us
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  • Provider Group
    Director Of Marketing & Business Development
    Provider Group Oct 2012 - Feb 2016
    Needham, Ma, Us
    Led all marketing activities including development and implementation of integrated marketing strategy, content creation, marketing campaigns, webinars, newsletters and other initiatives to define/unify brand, and increase awareness in the marketplace--resulting in increased revenue. Led redesign of website and creation of new collateral. Expanded business development efforts to identify and evaluate new centers of influence and strategic partnerships to build and leverage the firm's brand.Provider Group is regional insurance brokerage and employee benefits firm offering risk management solutions for businesses and high net worth individuals. The company was founded in 1945, and has offices in Needham, MA and Providence, RI.
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  • Corporate Volunteer Council Of Greater Boston
    Board Member, Vp Of Membership
    Corporate Volunteer Council Of Greater Boston Sep 2010 - Sep 2013
    Increased awareness and membership in the Corporate Volunteer Council of Greater Boston (CVC). The CVC is an alliance of area corporations and institutions that promote corporate volunteerism. Formed in 1981, the CVC is one of many similar non-profit corporate volunteer councils in the United States.
  • Wolf & Company, P.C.
    Senior Marketing & Business Development Specialist
    Wolf & Company, P.C. Oct 2009 - Oct 2012
    Boston, Massachusetts, Us
    Created and implemented marketing and business development strategies leading to increased revenue, more productive referral sources and greater visibility of the firm. Utilized website, social media, newsletters, webinars and other tactics to support business development efforts and rebranding. Led redesign of website and collateral including content creation.Wolf is a leading regional CPA firm with over 180 employees, entering its second century serving businesses and high net worth individuals throughout the Northeast.
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  • American Marketing Association | Boston
    Board Member, Vp Of Volunteers
    American Marketing Association | Boston Jul 2007 - Jul 2012
    Westborough, Ma, Us
    Increased awareness and membership in the American Marketing Association, Boston chapter. Responsible for recruitment and placement of volunteers in various positions. Increased number of volunteers and developed channels of communication that led to more effective committees and a stronger AMA chapter.
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  • Caturano And Company (Acquired By Mcgladrey, Now Known As Rsm)
    Marketing Manager
    Caturano And Company (Acquired By Mcgladrey, Now Known As Rsm) Jul 2007 - Jul 2009
    Developed and implemented marketing strategies to drive new business, primarily in technology consulting and wealth management. Created direct mail and e-mail campaigns, and utilized the website, events, webinars, e-newsletter etc. as lead generation tools. Managed sponsorship relationships with trade organizations. At the time I worked there, Caturano and Company was New England's largest regional full-service accounting and business consulting firm.
  • Foster Design Group
    Director Of Business Development
    Foster Design Group Sep 2004 - Jul 2006
    Developed sales strategies and interactive marketing plans including website, direct mail and e-marketing, focusing primarily on the life sciences market. Identified and communicated with prospects, and participated in sales meetings. Was a member of the Mass Biotech Council's Marketing Committee which helped strengthen our presence in this industry. Foster Design Group is a private, family-owned and run advertising agency serving clients for over 25 years.

Katherine (Kappy) Freund Skills

Marketing Strategy Business Development Marketing Strategy Email Marketing Management Lead Generation Thought Leadership Social Media Relationship Management Integrated Marketing Digital Marketing Positioning Sales Entrepreneurship New Business Development Customer Service Multi Channel Marketing Nonprofits Start Ups Direct Mail B2b Marketing Analytics

Katherine (Kappy) Freund Education Details

  • Lawrence University
    Lawrence University
    Government

Frequently Asked Questions about Katherine (Kappy) Freund

What company does Katherine (Kappy) Freund work for?

Katherine (Kappy) Freund works for Tomorrow's Women Today

What is Katherine (Kappy) Freund's role at the current company?

Katherine (Kappy) Freund's current role is Marketing Leader & Board Member | Energizing brands and enhancing digital presence.

What is Katherine (Kappy) Freund's email address?

Katherine (Kappy) Freund's email address is kf****@****rig.com

What is Katherine (Kappy) Freund's direct phone number?

Katherine (Kappy) Freund's direct phone number is +178193*****

What schools did Katherine (Kappy) Freund attend?

Katherine (Kappy) Freund attended Lawrence University.

What are some of Katherine (Kappy) Freund's interests?

Katherine (Kappy) Freund has interest in Sailing, Non Profit Board Work, Skiing, Tennis.

What skills is Katherine (Kappy) Freund known for?

Katherine (Kappy) Freund has skills like Marketing Strategy, Business Development, Marketing, Strategy, Email Marketing, Management, Lead Generation, Thought Leadership, Social Media, Relationship Management, Integrated Marketing, Digital Marketing.

Who are Katherine (Kappy) Freund's colleagues?

Katherine (Kappy) Freund's colleagues are Jessica Natale, Caitlin Smith, Ashley Sink, Bianca Drouin, Madeline (Mcgill) Swanson.

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