Angelika Kaprelian Email and Phone Number
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After 17 years of Consumer Insights and Client Relations roles as well as the latest experience running my own CPG company, I can help others in advertising, marketing marketing, consumer research, sales, entrepreneurship and more. Happy to share my best: storyteller, tactical strategist, creative analyst with “magic” to make numbers to talk, clients and customer relationships.As Marketing Professional with experience in consumer and shopper research, Ive learned how to be a proactive manager and tactical strategist with ability and skill set to adopt, establish, and identify new products, trends, evaluate competitive businesses, enhance marketing operations, conduct global and nationwide market research studies. Additional strengths and capabilities are recruitment.I created a unique unprocessed and plant based dessert company. I was selling successfully in NYC, NY and now in AZ. I'm not a baker, I'm maker! I was able to create my own brand Love Love Sweets. It’s a new revolutionary category in desserts industry, it’s delicious, unprocessed, plant-based, nutritional desserts. I’ve created an exquisite taste with simple, clean Ingredients and super food.As a person who loves body movement, I've been teaching body movements with passion for 13 years. So lucky that I can make people to find body-mind connection to love their body and feel their feelings deeper with loving their body.
Paradise Valley Country Club
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Fitness InstructorParadise Valley Country Club Sep 2024 - PresentParadise Valley, Arizona, United StatesConduct group and one-on-one personal training sessions with clients to help them achieve their fitness goalsDesign personalized exercise programs based on clients' individual needs and goalsInstruct and demonstrate proper exercise techniques and form to ensure safety and effectivenessMonitor clients' progress and make adjustments to their programs as neededProvide guidance and motivation to clients to help them stay committed to their fitness journeyEducate clients on proper nutrition and lifestyle habits to support their overall wellness -
Fitness InstructorMountainside Fitness Dec 2021 - PresentScottsdale, Arizona, United StatesPlans and leads exercise/activity sessions in one or more assigned fitness areas Design and execute group classes with body and mind connectionShare passion and expertise through different formats such as barre, core, peak performance, stretchingAlways pay attention on forms and correct guests forms to emphasize the workoutHelp people to discover their physical potentials, to love their body more, to enjoy body movement, and be stronger and healthier -
Wellness GuideCivana Wellness Resort & Spa Oct 2021 - PresentCarefree, Arizona, United StatesCIVANA Wellness Resort and Spa Carefree, AZWellness Guide (2021- current )Being a guide for each guest and colleague on their own wellness journeyBringing a fresh and modern oxygen into the spiritual and emotional domains of CIVANA’s Wellness Create indoor or outdoor circuit, cardio circuit, TRX, core fusion, rebound, restorative stretch workouts, total body barre classes Offer a safe container for groups and individuals to discover and developDesign, facilitate, and execute group classes and experiences that expand the hearts and minds of our guestsEvaluate the guest’s physical fitness level before beginning an exercise session Prepare the fitness equipment and supplies needed for the specific exercise activityStay updated on the latest developments pertinent to the department and become well versed and trained in their usage -
Founder Of Love Love Sweets - Delicious Unprocessed, Plant-Based DessertsLove Love Sweets 2018 - PresentPhoenix Az• Created a unique Desserts- 💯 unprocessed, plant based desserts without gluten, grains, nut, refined sugar or agave. • Developed an exquisite taste with cleaned and simple ingredients - fruits, seeds, coconut and natural sugar like maple. It’s the perfect balance of indulgence and nourishment. • Never before desserts were fuel to your body, satisfy cravings, be full of nutrients, rich In Whole Foods.• Changing the dessert industry by bringing a new category of unprocessed and plant based desserts.THE DESSERTS YOU HAVE BEEN WAITING FOR. WHERE DELICIOUSNESS MEETS NURISHMENT.• All products made with organic ingredients. Fresh from scratch mage with LOVE.• LOVE YOURSELF. LOVE WHAT YOU EAT. The two go hand in hand. Treat yourself to true superfood desserts which energize your body. It’s marrying food and wellness. -
Marketing Insights And Strategy ConsultingStratebiz Jan 2018 - Dec 2022Work with multiple international companies and brandsDiscover insights, trends and utilize syndicated as well as custom research toolsDesign, build, execute and manage global market research studiesLeverage analytics and data to create compelling ‘stories’ Implementation of marketing strategy, including creative and ads elementsEvaluate campaigns performance to build perception, awareness, and engagement Present results, define challenges and develop solutions to drive sales or effective advertising
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Barre InstructorThe Bar Method Jan 2012 - May 2021Englewood Nj And Closter, NjDesign and execute group classes with body and mind connectionShare passion and expertise through classes such as barre, express movement (45 minutes), move (ad- vance cardio), restore (stretching after an intense exercise)Always pay attention on forms and correct guests forms to emphasize the workoutHelp people to discover their physical potentials, to love their body more, to enjoy body movement, and be stronger and healthierIf I make one person happy and love their body more, my life’s mission is accomplished -
Vp, Integrated Communication StrategistGrey Group 2014 - 2017Greater New York City AreaResponsible for development and implementation the first Grey proprietary strategy study to make an effective advertisingDeveloping OMNI Channel studies by providing recommendations on specific solutions for OMNI strategy, bringing together behavioral and stated data over the entire time frame of a purchase cycle by blending passive data, stated data and ’moment in time’ data; Providing a deep understanding of the consumer/ shopper mindset, decision journeys, influential touch points along their journeys, and most important the most effective communication messaging through touch points selectionDeveloping customized consumer/ shopper insights for clients, strategic recommendations that can guide decisions of marketing strategies, creative guidance how to make advertising more influential, and media plan more effectiveClient Relations:including proposals, quantitative and qualitative research, data analytics, and business implications Collaborating and working with the strategy, account, media, and creative teams to understanding a client needs, issues and advise the strategic and creative process to ensure stronger engagement between consumers and brandWorking side by side with clients to determine how to best achieve their strategic goals through leveraging existing knowledge, assessing information gaps, incorporating relevant secondary research, and conducting proprietary research -
Product Manager - Simmons National Consumer StudyExperian Consumer Services 2007 - 2014New YorkManaging Simmons National and Multicultural Consumer Study. Directing continuous measurement and quarterly delivery of results from over 25,000 adults surveyed annually. Improving the study content and quality. Working closely with variety clients such as Nordstrom, VISA, Univision to understand and address market trends.Developing and implementing new products/solutions for clients to solve business problems, drive marketing strategy, sales and profitability. Launched a multiple new products/ solutions such as GreenAware segmentation, Retail Shoppers, Economic Outlook, Mobile Users, Discretionary Spend Estimate as a consumer targeting tools.Supervising and contributing to the development & execution of a new business pitches.Interpreting study results and translating them into clear, insightful, actionable recommendations that meet client business objectives and strategies.Supervising and conducting multiple national and international projects from initial client engagement to results presentation in a fast-paced environment.Coordinate, budget, and supervise Client Advisory Council (including clients from agencies, media companies and advertisers). Translate and execute learnings in the company business strategy and new initiatives. -
Associate Director - Behavioral SciencesBbdo New York 2004 - 2007Provide qualitative, quantitative custom and syndicated research support for multiple BBDO clients. Responsible for the design and interpretation of proprietary studies. Evaluate data, conduct statistical analysis, and provide detailed findings from of BBDO’s strategic toolkitDevelop solutions for how consumers perceive brands and identify how to optimize current perceptions. Provide an understanding of current brand perceptions to guide strategy, leading to better executions and positioning. Using proprietary and syndicated studies help client to develop effective brand strategies to leverage brand strength, brand equity, brand positioning, benchmarking and brand tracking overtime. Identify customer needs and define direction for future brand growth.Provide insights to inform future research initiatives and new product development. Develop innovative marketing strategies for new products and services. Incorporate competitive analysis to determine product features, positioning, and target. Recommend product line extensions to satisfy consumer wants and needs.Analyze markets for business trends and insights. Maintain awareness of consumer trends and active in the package goods arena. -
Account Manager - Beauty DivisionNpd Group 2003 - 2004• Managed and delivered retail point-of-sales data for the prestige beauty industry clients, such as Estee Lauder, L’Oreal, Elizabeth Arden, LVHM, CHANEL, Unilever, P&G, etc. • Analyzed POS data, wrote summaries and detail implications for clients, and provided a comprehensive overview of product movement and consumer behavior using NPD Proprietary software.• Provided presentations, training development and support for Beauty Clients.• Responsible of the data quality control, the data process, database update, and ensure the data and the deliverables meet client needs. Manage the maintenance of database and coordinated delivery of reports. • Articulated the value of NPD services to clients, anticipated and resolved client problems, and explored alternative solutions and recommended business-building opportunities. -
Marketing Research AnalystOgilvy & Mather 2002 - 2003Provided quantitative custom and syndicated research support for multiple Ogilvy accounts. Compiled and analyzed data, draft reports and present findings of numerous research studies for multiple clients. Worked with planners to pitch and secure new businesses. Assisted marketing team with interpretation of tracking study and copy tests.Analyzed and interpreted the findings from BRANDZ, Ogilvy’s proprietary global brand loyalty study; identified brand loyalty drivers; modeled brand health. Analyzed syndicated research. Detected marketing initiatives through customer research, developed targeting and segmentation plans. -
Research ExecutiveY&R 2000 - 2002Responsible for the design and interpretation of “BrandAsset Valuator,” proprietary quantitative brand equity study covering 9,000+ brands in 40 countries. Designed and executed global surveys throughout 40 countries. Managed the fielding of questionnaires, databases and interface tools via suppliers. Conducted study design, theory development, modeling, and multivariate analysis. Implementation of database marketing and market research projects requiring heavy utilization of computer and data processing and statistical modeling skills. Support for global analysts to use tools. Worked close with IT department to optimize software and web-tools.
Angelika Kaprelian Skills
Angelika Kaprelian Education Details
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International Marketing -
Culinary And Restaurant Management -
Mis & Marketing
Frequently Asked Questions about Angelika Kaprelian
What company does Angelika Kaprelian work for?
Angelika Kaprelian works for Paradise Valley Country Club
What is Angelika Kaprelian's role at the current company?
Angelika Kaprelian's current role is Consumer and Market Insights Professional, Client Relations, Founder of Love Love Sweets, Group Fitness Instructor.
What is Angelika Kaprelian's email address?
Angelika Kaprelian's email address is an****@****ian.com
What is Angelika Kaprelian's direct phone number?
Angelika Kaprelian's direct phone number is +164657*****
What schools did Angelika Kaprelian attend?
Angelika Kaprelian attended University Of Leicester, Institute Of Culinary Education, Pace University.
What skills is Angelika Kaprelian known for?
Angelika Kaprelian has skills like Segmentation, Marketing Research, Market Research, Market Analysis, Product Development, Customer Insight, Consumer Behaviour, Advertising Research, Analytics, Product Management, Marketing Strategy, Marketing.
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