Taking a break from my career to focus on raising my beautiful daughter and managing my family and household.

Responsible for developing and executing strategic marketing initiatives that generate and support sales opportunities for field sales reps.- Leads the execution of marketing programs from start to finish, driving collaboration with the stakeholders, leveraging the right internal processes, and managing external agency partners- Builds marketing programs to support specific sales and marketing objectives across multiple field sales channels and customer segments in support of our overall business objectives. This includes lead generation and nurturing programs, referral programs, local event marketing, and sales tools and resources- Leads and develops junior marketing team associates- Evaluates the effectiveness of marketing programs in achieving their stated objectives and extracts key insights for future campaign development and go-to-market strategies- Gathers customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions- Oversees development and execution of market launch plans in expansion markets by developing and executing campaigns to create brand awareness, generate sales leads, and partner with local Chambers of Commerce and business leaders- Ensures all programs are fully aligned with brand strategy, business plan objectives and current sales offers

Responsible for leading the development of marketing strategies and messaging to support the overall BSI Professional Services and Solutions divisions -Supply Chain, EHS, and Cybersecurity - across the Americas. - Responsible for developing the overall professional services messaging - Responsible for developing and leading marketing plans and campaigns for key initiatives - Oversee the planning and implementation of marketing campaigns and analyze results - Automate existing manual processes and leverage the new marketing processes and tools (hub)- Work effectively cross-functionally to drive to target achievement-Support the development of new market segments by identifying sources for database expansion in these segments and the solutions to meet a specific market need- Collaborate with subject matter experts across the business to generate and develop new go-to-market strategies and tactics

Responsible for developing and executing the strategic and tactical marketing efforts across the Americas and Europe, including: - Measure and track marketing activities across multiple channels to ensure they are driving success and providing a positive ROI - Design, develop and execute online marketing activities, such as online advertising, webinars, email campaigns and social media content - Develop and Manage BSI’s supply chain website content, SEO and blog - Support the Business Development Managers through targeted marketing campaigns to continuously develop their presence within their verticals and pipelines to hit their and the group’s financial targets - Design, develop and distribute presentation materials, solution and services brochures, educational reports and more- Support marketing strategy and activities for a non-profit supply chain risk association, including content development, social media management, event management, and website development and maintenance - Manage the selection and logistic process for trade shows, sponsorship and BSI events- Support the growth and development strategy for BSI’s services and solutions by working closely with the senior vice president, advisory leaders and operations managers - Provide billing and invoicing support to the Finance team

• Assisted in customer service inquiries and inbound marketing activities regarding supply chain products and services• Supported Business Development Managers activities by managing leads and opportunities within SafesForce.com, formatting proposals, presentations and other documents• Managed BSI Supply Chain Solutions lead generation process to include screening, pre-qualification and assignment to appropriate Business Development Managers• Managed the inventory and fulfilment of the collateral material• Designed and Coordinated BSI webinars• Provided email marketing support (Exact Target)• Supported tradeshow planning and logistics • Provided social media support • Provide billing and invoicing support to the Finance team

• Created and managed documents such as promotional materials and revenue trackers using InDesign, Fireworks, and Excel• Conducted consumer/industry research to generate leads and help build a market strategy• Managed social media channels; Facebook, Twitter, LinkedIn, and company blog• Created, organized and updated contact information on Salesforce • Interacted with clients by phone and in meetings to follow up on their services• Helped manage incoming payments through BrainTree, review batch reports, edit accounts, process expense reports and invoices