Kara Poulin Email & Phone Number

Boston, Ma, Us

Burlington, Massachusetts, Us

San Jose, California, Us

London, England, Gb

London, England, Gb

-Campaign Planning and Management - Analysing customer data, new product development and white space analysis to identify potential upsell/cross sell/adoption opportunities and liaising with key stakeholders to develop and execute targeted campaigns.-Events management – Planning, organization and delivery of customer focused events such as the Mimecast Connects, EBC Program, hospitality events and Customer advisory boards. -Customer reference and advocacy programs – Building rapport and engagement with the US customer reference base to ensure we have customer advocates across different sectors, roles and sizes. -Customer feedback– Be a champion of customer feedback and ensuring this drives change within the region and business, and that our CXi and NPS are top of mind always. -Content/Campaign Requirements – Identifying content gaps and sharing feedback and requirements with corporate customer campaigns team. -Reporting and Budget Management – Providing regular report cadence of lead and opportunities generated through customer marketing campaigns. Analysing results and using alongside feedback for future campaigns. Owning and monitoring budget spend and ensuring ROI from all activities. -Communications - Supporting the creation and distribution of all customer communications including but not limited to customer newsletters, upsell/advocacy programs and ad-hoc business and service updates. -Customer leverage - Integrating customer speakers and references into new business initiatives in coordination with regional marketing counterparts, inclusive of but not limited to Connect events, field events, webinars, and other activities

London, England, Gb

-Manager marketing campaigns with the goal of increasing product awareness and increasing sales profits.-Plan, organize, and execute marketing and sales programs. -Work closely with marketing teams to create programs.-Generate leads and drive sales.-Develop marketing plans.-Attend trade shows and events to market product.-Develop effective account conversation strategies to accelerate adoption.

London, England, Gb

Mimecast is a leader in enterprise cloud services for the protection and management of corporate human generated data. Mimecast is a leader in enterprise cloud services for unified email management Founded in 2003, the company has over 12,000 customers, nearly 3.3 million users and works with over 800 channel partners worldwide. Mimecast has offices in Europe, North America, Africa and Australia.• Work in the Inside Sales Group following up on leads and working to set up appointments for Account Executives.• Generate leads and opportunities for self and sales team members to proactively address and record leads in appropriate pipeline management tools. • Lead educational sessions with the customer and support closing deals. • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.• Meet company Service Level Agreements for lead cleansing and routing.• Handle all customer inquiries via live conversations in a timely manner.

-Manage all accounting-Sold over $90,000 per year in merchandise and signed 20+ new clients-Lead Sales reps and help others meet goals-Create expense reports and charts-Coordinate business meetings with new and current clients

-Sold over $100,000 per year in merchandise and signed 25+ new clients-Coordinate and lead product sale and distribution business meetings throughout the country with clients representing 70+ companies-Planned and organized sales trips-Review business and fashion trends in leading fashion magazines and websites and perform trend forecasting to incorporate into the upcoming season-Manage merchandise inventory and perform bulk ordering ($500-$3,000)-Design and display at prominent expositions throughout the country including Surf Expo Orlando, the Las Vegas Souvenir Show, and the North Conway Souvenir Show-Utilize Adobe illustrator and Photoshop for design mockups-Designed and developed the 2012 catalog for our business partner, Wild Palms

Londonderry, New Hampshire, Us

- Contributed to a number of blogs and presented at conferences and events 2-3 times a week to increase brand awareness- Coordinated several promotional events during prominent social functions each month to attract potential buyers- Managed the advertising program, which consisted of developing marketing strategies (i.e. promotional contents,displays, informative materials) to entice customers- Employed marketing strategies at sporting and recreational events across the region

- Mentored students learning new strategies to improve garment design and creation- Operated and controlled all related machines and tools including industrial sewing machines, industrial sergers,steamers, sewing tools- Coordinated and participated in the Fisher College Year-End Fashion Show- Constructed and styled various garments by hand and machine

Boston, Ma, Us

- Tracked current and emerging fashion and consumer trends by reviewing renowned fashion magazines and websites- Planned and coordinated visual merchandise displays, seasonally- Monitored sales and inventory to recommend appropriate prices- Implemented visual presentation standards and guidelines for staff to follow

Bachelor'S Degree, Fashion Merchandising And Management

Bachelor'S Degree, Fashion Design And Merchandising