Kara E. Ball Email & Phone Number

United States

United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

• Strategize & execute targeted, data-driven B2B marketing campaigns across multiple channels.• Lead team & partner with cross-functional stakeholders to optimize customer lifecycle. • Monitor KPIs via custom-built reports and dashboards in Salesforce, ChurnZero, Pendo, and Marketo.• Consistently surpass retention & expansion revenue goals, month-over-month. • Establish referral program and incentives to cultivate brand ambassadors and accelerate quality lead generation. • Develop content strategy informed by SEO & PPC to strengthen brand awareness and drive lead conversion. • 11 Rockstar nominations in multiple categories – Impact, Customer Obsessed, Team Player, Empathy, & Authenticity.

• Manage fast-paced, deadline-driven RFP process across ed tech company’s 3 student success SaaS solutions for K12 & higher education institutions, attributing to $7.6MM in Total Contract Value• Partner cross-functionally with key stakeholders to develop strategic, competitive & precise RFP responses for new, renewal and upsell business, resulting in 24% growth YoY in Total Contract Value• Continually modernize RFP process to enhance operational efficiency, generate compelling content & ensure 100% on-time delivery through real-time collaboration, implementation of project management software (Loopio), data analysis via Salesforce metrics, and competitive analysis via FOIA evaluation• Achieved Pinnacle Club in FY19 and recognized as Rookie of the Year Finalist in FY18, Got Your Back Award Finalist in FY19 and Expertise Award Nominee in FY20

• Orchestrate & execute on-site & virtual global business meetings, broadcasts, supplier symposiums & employee onboarding for Supply Chain, Global Materials & Sourcing• Develop & implement communication strategies to drive strategic initiatives & operational excellence• Design leadership presentations, videos, trainings & promo items to support business objectives• Support employee enrichment efforts, including Diversity Council, Volunteers Council, Engagement Committee, People with Disabilities Network & HealthAhead Committee• Manage global communication channels, including internal social media platform, intranets & distribution lists• Recognized by leadership and peers with 17 "Above & Beyond" awards

• Coordinated and executed global business meetings and supplier symposiums• Developed business presentations and communications for employees, suppliers and customers• Created training videos and presentations to promote awareness of programs and policies• Designed marketing material and promotional items

• Developed presentations & ghostwrote for brand president of national home healthcare franchise • Edited two senior care books for award-winning author Charles Puchta• Edited University of Cincinnati’s Generational Diversity & Sensitivity training program materials• Edited book & Web site for an international business coaching franchise

• Managed corporate communications, marketing programs & PR strategies to meet sales objectives & enhance public perception – brand was featured on FOX News cover of Smart Business Cincinnati, boosting Web page views by 150%• Created SEO-rich content via blogs & social media, including ghostwriting for brand’s president• Designed & delivered training & sales presentations to franchise owners & managed brand’s intranet of resources• Supported development & maintenance of national partnerships to generate sales leads• Orchestrated team-building efforts, including annual Walk to End Alzheimer’s team & “Biggest Loser” contest to build morale

• Edited copy and designed page layouts for award-winning daily and weekly newspapers, including The Dayton Daily News.• Assisted in the management of page production of eight weekly newspapers.

Bachelors, Journalism

Certification, Graphic Design

Education record