Led the global marketing organization for Vistaprint with direct oversight of brand and customer communications strategy, creative production, demand generation, and channel strategy. Member of the executive team accountable for influencing internal communications, planning processes, resources, and culture across the organization. Team of 250+ individuals and budget of $250M+.Key Accomplishments:• Redefined and launched a new brand strategy with emphasis on differentiation; researched customer moments to create new visual identity and messaging around helping consumers convey a credible and professional image. Drove a significant (600+bps) improvement in intent to purchase. • Reduced inefficient marketing spend by 90% while increasing efficient spend by 200%.

VP, Merchandising (2014 – 2016)Led the teams responsible for product, pricing, and ecommerce at Vistaprint. Focused on dramatically expanding the product selection available to meet small business needs and drive growth for the organization. Key accomplishments: • Delivered significant category growth by remerchandising the established business card line and expanding into premium products and features.• Increased new product offerings 230% accounting for 60% of overall growth in business while reducing time from concept to cash from 28 to 8 weeks.• Drove upwards of $15M in pricing optimizations through comprehensive testing. • Worked with CTO to overhaul the consumer-facing website to a more robust platform and framework.

Senior Associate (2003-2004)Led project teams and client relationships within the brand strategy and marketing consulting space.

Senior Associate / Associate (2000 – 2002) Consultant / Analyst (1997 – 2000)