Kara Jackson Email & Phone Number

Boise, Idaho, US

- Founder of BoiseDev Presents, launching engaging, unique and high quality events for the Treasure Valley community-Launching Peak 43: Idaho's Fastest Growing Companies- Editor of BoiseDev Eats, a weekly newsletter about all things food in the Treasure Valley

Boise, ID, US

• Drive development and execution of comprehensive marketing strategy for business, including digital, product, field, and customer marketing.
• Responsible for building relationships and understanding key objectives of different business groups to create and execute marketing plans.
• Lead marketing team to execute a wide array of tactics – including product launches, regional campaigns, brand awareness efforts, field marketing, sales initiatives, and training.
• Recruit, nurture, manage, coach, and support team of six.
• Established and manage SGS Marketing budget.
• Collaborate and manage outside vendors, including marketing agencies.

US

• Led cross-functional team to develop comprehensive sustainability strategy for the Company, including goal framework, marketing/communications strategy and product evaluation.
• Digital lead for marketing team, responsible for updates and upgrades to Valent.com, including serving as a key team member for the launch of the site in December 2019.
• Managed agency partners through planning to execution of annual sustainability and digital marketing plans.
• Created focused marketing and sales campaigns for key sustainable products, based on analysis of sales, market research and other relevant data.
• Developed digital marketing strategy for the Company – inclusive of mar-tech stack, website, digital advertising, social media, marketing automation and key metrics/KPIs for success.

Boise, ID, US

• Marketing lead and sales support for Simplot Grower Solutions.
• Managed Simplot Grower Solutions umbrella, platform, and product brands, including Plant Health Technologies and Simplot SmartFarm.
• Developed wide range of marketing content, including: product positioning, sales materials, advertising, communications, websites, videos, and promotions.
• Created and implemented marketing plans, product launches, and strategic campaigns.
• Worked with platform directors, area managers, and product specialists to develop effective sales tools and marketing plans.
• Developed product and brand positioning that aligns with customer needs.

Boise, ID, US

• Established and implemented research plan for soil diagnostics technology to determine potential commercial uses.
• Managed and collaborated with scientists to yield valuable scientific data for the business.
• Researched market potential, customers, and competitive services to develop potential go-to-market plans.

Boise, ID, US

• Developed and executed digital strategy for Simplot, which included social media, update of Simplot.com, and management of Simplot Intranet.
• Created and executed strategic marketing/communication plans for company-wide projects.
• Created marketing materials for campaigns and promotions.
• Wrote internal and external communications.

Boise, ID, US

Affiliate, John S. Knight Foundation

Master Of Business Administration (M.B.A.)

Bachelors, Biology