Kara Kraft Email & Phone Number

Leading a multidisciplinary marketing communications team responsible for building and managing WE's profile and reputation, elevating global executive team platforms, building thought leadership, and helping drive demand for agency services. Building and executing integrated marketing communications campaigns to drive awareness and foster conversations with key audiences.

Oversee strategy, development and execution of corporate communication strategies and agency programs that engage key audiences -- with an emphasis on integrated employee communications. Role also includes oversight of channel strategy, team operations, content creation for internal and external audiences, as well as close collaboration with the vice president of Corporate Communications and executive leadership. Industry Accolades: -- 2014 PRWeek Global Awards, Highly Commended Distinction for Employee Communications-- 2014 PR News Agency Elite Awards, Winner in Internal Communications-- 2014 PR News Platinum PR Awards, Finalist in Employee Relations

Lead development and execution of communication strategies that help engage employees and provide them with a ‘line of sight’ between their role and the company's overall vision and goals. Role includes creation of content that is leveraged internally and externally, as well as close collaboration with executive leadership.Results include:-- Driving internal communications programs that result in consistently high employee engagement scores; in 2009, 87% of 800+ staff reported being engaged or highly engaged-- Management of company Intranet content and editorial calendar-- Oversight of annual employee meetingsRagan Employee Communications AwardsBest Value to Employees (Intranet) – WE Intranet, 2012Best Video Interview – WE’s Blue Sky Thinking Video, 2012Best Agencies to Work For – Waggener Edstrom named Best Large Agency to Work For, 2012

Supported development and implementation of agency-side internal communications strategies and tactics. Assisted with the creation of communications materials, including messaging, Q&A, and executive-level presentations.

Worked with client Microsoft to build competitive PR programs. Integrated efforts across a variety of Microsoft product teams. Developed and implemented annual and event PR plans. Raised awareness with key influentials, including proactive and reactive interaction with trade press. Supervised assistant account executive.