Kara Mathews Email & Phone Number

New York, Ny, Us

AT&T

Dallas, Texas, Us

Summer's Eve, Orkin Pest Control (May 2015-Sept 2015)- My role included providing input throughout the brand, creative, and strategic development process, as well as managing media deliverables, reporting, and optimizations across TV, radio, print, display, and social.- Oversaw all aspects of the planning and production process to ensure all agency and client objectives were met according to priority, timeline, and budget.- Ensured integration across communication pieces while helping teams collaborate to best meet objectives.- Maintained a deep understanding of the client’s business goals and challenges to keep them up to date on consumer insights and competitive intelligence and provide ongoing strategic and tactical ideas.New Business (January 2014-April 2015)- Assisted in agency reviews over $10MM to win new business by providing ongoing strategic and tactical ideas to help the agency achieve consistent brand strategy and voice.- Ensure effective transfer of knowledge between teams, including integrating communication to the nearly 700 employees that participate in new business process.- Conducted and presented in-depth category analysis to agency pitch teams to provide insights to the overall brand, competitor, category position to develop planning strategies that incorporated the client’s business goals and challenges and consumer and purchase barriers.- Ensure communications were on strategy and compelling throughout the process; pitch team included agency Principals, Planning and Digital Strategy Directors, Creative Directors, and CEO Stan Richards.- Spearheaded agency rebranding efforts that included developing a category competitive analysis which led to revising the agency’s branding, messaging priorities, communication strategy, and resulted in establishing a PR and content strategy, website redesign, and new agency materials.

Dallas, Texas, Us

The Salvation Army- 2013 Red Kettle Kickoff Dallas Cowboys halftime event- 2013 Salvation Army Rock the Red Kettle campaign and concert- Coordinated the first ever live branded Google+ Hangout in collaboration with Google and the Dallas Cowboys to kickoff Giving Tuesday donation efforts and support the yearly Salvation Army halftime show.- Developed influencer strategy to leverage talent and giving efforts to launch the first online red kettles.- Spearheaded the donation efforts and delivery of The Richards Group Salvation Army Angel Tree program (provided gifts for +700 angels)

New York, Ny, Us

- Led development of the brand’s strategic communication plan through collaboration with clients and client-side marketing teams- Presented category, competitor, and audience analyses to inform strategy recommendations- Created and executed consistent brand communications through variety of social media platforms (Facebook, Twitter, Google+, Pinterest, Instagram, blogs, and other digital mediums)- Used Hootsuite, Sprout Social, Sprinklr, and Google Analytics to manage brand pages, content calendars, and weekly and monthly reportingProvided recommendations based on performance including community growth and conversion progress to exceed client benchmarks

Beyond Studios, a boutique pilates concept, was on the verge of rapid expansion but lacked consistent branding and messaging. Working with the founder directly, I helped develop a comprehensive brand identity and streamlined communications to facilitate to improve consistency at existing studios, implement standards at new locations, and support the newly established franchise development program.- Led rebranding efforts and coordinated timelines and budgets with vendors and internal stakeholders. including logo renderings, color palette, typefaces, graphic elements, image style, and messaging.- Implemented and maintained final assets across marketing materials, social media, instructor training, retail programs, and studio, in-store, and POP signage. - Managed online content calendar and posting schedules across the brand’s social pages (Facebook, Twitter, Instagram, Pinterest). In less that two months, organic posts resulted in +201% Instagram followers and +500 Facebook followers.- Oversaw website development and consolidated e-commerce and booking platforms simplify UX across in-store and online through a variety of devices. Integrated content portals and simplified navigation which increased booking frequency and time spent with the brand’s original content.- Implemented cross-platform loyalty program to simplify rewards and provide a new client interaction in-store and online.- Produced special events like pop-up shops to create unique, branded experiences to reach new audiences, increase awareness, and build a community through live events.- Leveraged social data to drive in-store events and promotions to develop retail sales initiatives unique to each market.

Los Angeles, Us

- Managed brand kit asset distribution, and wholesaler and retailer questions regarding brand materials and products; implemented email marketing campaigns using Constant Contact.- Created content for print ads, press releases, blog posts, website content, weekly email promotions, and press kits for industry expos and national trade shows. - Planned and managed company sponsored races, rides, and promotional events.

- Developed local marketing campaigns for large scale sporting events as well as coordinated day of event schedules and volunteers at events (largest event was the Waddell & Reed Kansas City Marathon; over 12,000 participants).- Managed partnerships clients that included The American Cancer Society, The Livestrong Foundation, The University of Kansas Cancer Society, and The Kansas City Sports Commission.- Managed event social media pages; provided clients with website and blog posts.

Washington, Dc, Us

New Rochelle, Ny, Us

Worked as a liaison between teachers, parents, students and to provide education and health initiatives in impoverished areas with few resources. Studied the culture to improve impact and increase quality of data logged for future expansion of resources.

Education record

Double Major: English Literature And History, Concentration In Marketing