Digital Marketing Specialist
Atlanta, Ga, Us
• Design and drove a comprehensive demand generation and content strategy integrating and leveraging tactics and tools: ABM, email, social media, video, and SEM• Managed company social media pages: LinkedIn, Facebook, Instagram, YouTube, and Twitter with content that generates awareness, inbound traffic, and assisted conversions that aligns with the marketing strategy• Collaborated cross-functionally to execute a strategy on advancing the use of Pardot and Salesforce to fully implement automation and nurturing campaigns• Optimized the Printpack US & MX websites to elevate user experience and customer journey while leveraging SEO via Google Analytics, Hotjar analysis, and BrighEdge tools• Managed relationships with Marketing Agencies to execute a streamlined digital strategy in various channels including Google Paid Ads, WordPress website development, and Pardot optimization• Managed brand standardization throughout the company intranet, onsite digital signage and external online digital channels