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Experienced marketing & growth leader in FinTech with a demonstrated history of success on high impact projects in multiple industries. Skilled in Media Buying, Digital Strategy, Paid Social, Event Marketing, Email Marketing, Market Research, Management, and Social Media Strategy.
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Head Of MarketingSecuresave Dec 2022 - PresentKirkland, Washington, Us -
Head Of Growth MarketingSecuresave Feb 2021 - Dec 2022Kirkland, Washington, UsSecureSave is an emergency savings program to help employees improve financial wellness and feel more secure. It is the first purpose built emergency savings app designed to help people save for an emergency and navigate unexpected financial hardships.
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International Growth ManagerCredit Karma Jan 2020 - Dec 2020Oakland, California, UsManager of UK Digital Marketing Strategy and Canada's Email Strategy -
Manager, Growth MarketingCredit Karma Sep 2018 - Jan 2020Oakland, California, Us
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Associate Media DirectorHeat (Advertising Not Basketball) Jun 2018 - Aug 2018 -
Senior Investment StrategistHeat (Advertising Not Basketball) Jun 2016 - Jun 2018Leading investment and measurement for Heat's social media team. Working across multiple industries to plan, buy and measure results across social and digital platforms. All campaign planning begins with larger brand strategy, using social and consumer data to ensure planning for the right target. During campaign flight, ongoing optimizations and measurement ensure efficient results.
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Senior AnalystVaynermedia Aug 2014 - Jun 2016New York, Ny, UsAnalytics and insights lead for all West Coast accounts responsible for:-Analyzing social media data and consumer research to understand brand awareness, content effectiveness, and consumer behavior. - Performing A/B and multi-variate testing in order to optimize creative concepts and audience targeting- Leveraging insights to tell stories that are relevant to business objectives and KPIsSoftware/BI: Microsoft Office Suite (Excel, Word, Powerpoint), Chartio, Cognos, Hyperion, StataConsumer Research: MRI, eMarketer, Mintel, Affinio, DemographicsProDigital and Social Monitoring: Google Analytics, Campaign Monitor, Optimizely, Crimson Hexagon, Netbase, SysomosProgramming: SQL, R (Basic) -
Data AnalystVaynermedia Nov 2013 - Aug 2014New York, Ny, Us
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Brand AnalystIbm Aug 2011 - Nov 2013Armonk, New York, Ny, Us- Supported executives with financial planning, market analysis, and internal data analysis through extensive use of Excel, ad-hoc reports, and analyst industry reports. - Used Cognos to analyze opportunities to increase efficiencies in the wafer manufacturing process as well as the sales planning process. -
Massachusetts Online AmbassadorEnvironmental Defense Fund Sep 2010 - Dec 2010New York, New York, UsWrote letters to the editor and comments to articles that addressed climate change in the region.Used social networking to advocate EDF’s mission.Served as a school representative in order to create awareness about EDF’s National Climate Strategy. -
Accounting InternCabot Creamery May 2009 - Aug 2010Waitsfield, Vt, UsPrepared and ran journal entries including 401k entries, freight accrual, fuel inventory, payroll, and retail.Approved and posted daily checks, invoices, and numerics for Accounts Payable.Posted cash and calculated adjustments for Accounts Receivable to ensure all payments from customers were collected and balanced. -
Assistant To Director Of SustainabilityBentley University Oct 2009 - Dec 2009Waltham, Massachusetts, UsCreated a proposal for an effective recycling program for move-out-day by increasing the capacity available for recyclable items and setting up a program for students to donate reusable goods.Researched entrepreneurial opportunities for green business to include in presentations given to Bentley students.
Kara Robinson Skills
Kara Robinson Education Details
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Bentley UniversityManagerial Economics -
University College DublinStudy Abroad
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Bond UniversityStudy Abroad
Frequently Asked Questions about Kara Robinson
What company does Kara Robinson work for?
Kara Robinson works for Securesave
What is Kara Robinson's role at the current company?
Kara Robinson's current role is Head of Marketing at SecureSave.
What is Kara Robinson's email address?
Kara Robinson's email address is ka****@****tte.com
What is Kara Robinson's direct phone number?
Kara Robinson's direct phone number is (619) 512*****
What schools did Kara Robinson attend?
Kara Robinson attended Bentley University, University College Dublin, Bond University.
What are some of Kara Robinson's interests?
Kara Robinson has interest in Children.
What skills is Kara Robinson known for?
Kara Robinson has skills like Data Analysis, Market Research, Microsoft Excel, Financial Analysis, Marketing Strategy, Strategic Financial Planning, Cognos, Social Media, Non Profit Volunteer, Finance, Process Improvement, Project Management.
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