As a co-founder of Colorado Craft Beef, a grass-roots startup that delivers direct to consumer branded beef products, I apply my technical industry expertise to ensure quality, sustainability, and customer satisfaction. I have over six years of experience in brand establishment and management, FMCG supply chain management, and marketing pillar implementation.To date, I have a generational backbone and almost ten years of experience establishing a segment of a diversified ranching operation that focuses on long-term sustainability and market segment diversification. I leverage my technical and strategic skills to make informed decisions on animal health, nutrition, marketing, welfare, and genetics. Additionally, I have ten years of experience in territory management and key account management in animal health, where I successfully managed ruminant accounts and relationships with veterinarians and product users across a defined geography, and increased market share with existing and potential customers.My mission is to create and capture value across the entire supply chain, from pasture to plate, and to impact the industry with innovative and collaborative solutions. I am passionate about communicating technical information in and outside the industry, and building authentic relationships with stakeholders that deliver on organizational objectives. I am a visionary, a leader, and a graduate of the Colorado Agricultural Leadership Program.