Developed yearly Ambassador Team roster and marketing strategy to support overall business objectives• Planned and executed annual face-to-face and virtual events such as Overland Expo, iKamper's Campout, and other local events to enhance customer engagement.• Coordinated with external PR agencies and journalists to maximize brand exposure.• Managed marketing activities and resources for successful campaign execution.• Partnered with organizations on strategic campaigns to expand customer access and enhance brand experience.• Wrote and posted engaging blog content, incorporating SEO strategies to communicate product features and benefits effectively.• Formed strategic partnerships with industry companies and charitable organizations to expand brand reach and support community initiatives.• Developed and managed an annual marketing budget.• Aligned marketing efforts with B2B sales objectives and supported sales strategies.Avantlink | Slack | Klaviyo | Figma | Monday | Grin | Shopify | Freedcamp | Google Docs | LinkedIn | Twitter | Facebook | Instagram | Sked Social | Hootsuite | Adobe Creative Cloud | Microsoft Office (Excel, PowerPoint, Word) | Meta |

Managed firms' social media, events, ad campaigns, PR management, affiliate channels, and SEO strategies. • Aligned marketing efforts with company strategy and GTM calendar, optimizing campaign budgets to maximize sales. • Crafted engaging content, including blog posts, product highlights, and briefs communicating product features and benefits. • Managed paid media campaigns and SEO strategies to enhance brand visibility and engagement. • Executed comprehensive social media marketing across platforms such as LinkedIn, Twitter, Facebook, and Instagram, bolstering brand presence and engagement by 15% YoY. Avantlink | Slack | Freedcamp | Google Docs | LinkedIn | Twitter | Facebook | Instagram | Sked Social | Hootsuite | Adobe Creative Cloud | Microsoft Office (Excel, PowerPoint, Word) | Meta |

Crafted and implemented sales and marketing strategies that enhanced brand growth and sales • Devised and executed dynamic sales and marketing strategies, significantly amplifying AIMMS Inc.'s brand presence and generating measurable outcomes. • Played a pivotal role in fostering cross-functional collaboration to identify market opportunities and elevate customer engagement, ensuring a comprehensive and effective approach. • Streamlined communications to build cohesive brand messaging and enhance customer experience and a strong brand identity. • Analysis market trends and performance metrics, translating findings into actionable insights that guided firm growth. Salesforce | Pardot | Adobe Creative Cloud | Hootsuite | QuickBooks | Survey Monkey | WordPress | Concrete5 | Google Ads | Microsoft Office (Excel, PowerPoint, Word) |

Managed strategic accounts through creative marketing, media campaigns, and knowledge of firm's competitive landscape • Developed diverse marketing materials, including compelling signage, engaging circulars, dynamic mock-ups, and captivating e-mail campaigns. • Led the setup of captivating event booths, compelling signage, and design elements, ensuring memorable brand experiences that resonated with attendees. • Leveraged dynamic presentation skills to craft engaging materials for high-profile events, elevating AIMMS Inc.'s thought leadership and market impact. • Amplified AIMMS Inc.'s social media presence across multiple platforms, driving a consistent 10% YoY increase in engagement and brand awareness. • Certified: Drift Virtual Events Certification• INFORMS PNW Chapter Board Member: Communications 2020- 2022

Provided seamless delivery of event materials, logistics, and digital marketing. • Played a crucial role in ensuring targeted audiences receive impactful marketing content, facilitating the seamless distribution and delivery of essential materials that resonate with the brand. • Orchestrated and executed corporate events, curating captivating designs, signage, and innovative booth structures that left a lasting impression on attendees, enhancing memorable brand experiences. • Strengthened AIMMS Inc.'s social media presence across prominent platforms, such as LinkedIn, Facebook, Twitter, and YouTube, elevating engagement and brand recognition. • Refined website content and design to align seamlessly with brand identity and objectives, providing users with an optimal online experience.

Partnered with R&D, Customer Support, and leadership to craft creative digital and event marketing and presentations • Orchestrated the preparation, organization, and printing of training materials, ensuring their seamless and accurate distribution throughout the organization. • Curated compelling presentations tailored for events such as Informs and The Gartner Conferences to enhance the firm’s reputation for thought leadership. • Collaborated with R&D and Customer Support teams to refine firm content to align it with brand identity and objectives and enrich the overall user experience.