Kara Babb, M.A. Email & Phone Number

Seattle, WA, US

Transform your brand into a digitally native powerhouse. We help organizations maximize the dollars invested into ecommerce platforms and adjacent advertising mechanisms. Leverage our holistic ecommerce experience for profitable sales growth.Available for:- Consulting opportunities- Fractional leadership roles- Team coaching & development- Ecommerce audit.

Tracy, California, US

• Zinus USA (#1 Brand for $1B+ Amazon Furniture category); October 2023-March 2024Recruited to lead the US Amazon business and build a team in Seattle. Impacted by layoffs due to restructuring.
• Led the Amazon team ($XXXM annual sales target) beating Q1 sales target by +20%.
• Drove operational excellence and process improvement resulting in -50% reduction in channel overstock inventory and led improvements to reduce inbound and fulfillment logistics costs by an estimated -18% in 2024.
• Improved team efficiency and prioritization via automated reporting, consolidated account management and developed mechanisms to improve cross-functional collaboration.

Eindhoven, North Brabant, NL

• Expanded responsibility 4x in 5 years, promoted to Director in 2022.
• Led end-to-end ecommerce and consumer experience strategy for US consumer business, resulting in +42% sales growth on D2C and +25% brand margin increase on Amazon.
• Partnered with product, marketing, sales, and engineering teams to lead D2C and media optimizations resulting in +46bps conversion rate, +944bps engagement rate, and +46% Average order value.
• Negotiated first-ever activation partnership with Samsung/SmartThings US for new customer acquisition. Executed industry-first global partnership with Amazon Alexa team, resulting in 12M Philips Hue units shipped with.
• Established Signify’s global e-commerce playbook, outlining best in class go to market brand strategy and tactics for ecommerce platforms.
• Hired and onboarded 7 direct reports, with focus on employee retention and engagement through 1:1 coaching and individual development plans.

Atlanta, GA, US

Managed Newell Home, Pet & Beauty business on Amazon with two direct reports. Developed and owned yearly sales plan, annual negotiations as well as marketing and promotional strategy for the categories. Drove 68% sales growth YoY, +180bps vs target. Improved seasonal forecasting to reduce replenishable out of stock from 40% to 5% during peak.

Seattle, WA, US

Developed and executed multi-channel digital marketing launch and engagement strategy for Amazon Video’s first Unscripted program which drove +1700bps increase of first-time video streamer acquisition rate.

Seattle, WA, US

Owned revenue and profitability contribution of second-largest category to Kitchen P&L. Exceeded topline growth targets by +48% and increased category profitability by +84bps YoY.

Seattle, WA, US

Managed strategic vendors in Home, Kitchen & Pets. Drove 82% revenue growth (+3200bps vs. Goal), outpacing that of vendor’s respective categories.

Redlands, CA, US

Munich, DE

Columbus, Ohio, US

Certificate, Strategies That Build Winning Brands

Bachelor Of Science, Global Business, Chinese (Mandarin)

Master Of Arts, Business Development In China

Bachelor Of Science (Bs), Chinese Language And Literature